Devika Dahiya

Having collaborated with the government for many years and observing the devastating effects of COVID-19 on the textile and handloom industry, I launched “The Trunk Door” as a vital initiative to support the rehabilitation of our small-scale traders and weavers. As the founder of this initiative, I proudly represent the brand “The Trunk Door.” Across more than 20 cities in India, I lead impactful media and networking campaigns, manage digital channels, and optimize operations to ensure our mission is a success.

• As the Research Head for Textiles at CNES, I am dedicated to designing and leading innovative research and development programs in the field of textiles. I oversee a strategic research program that reflects our vision and ensures excellence in quality and delivery. My commitment is to create work that not only meets our goals, but also inspires positive change in policy and practice within the research community.

• Developed and executed branding campaigns spanning more than 10 international markets along with India.
• Strategizing effective marketing and communication campaigns, while monitoring their progress and success.
• Representing the organization at events and campaigns, both in India and internationally.
• Leading the design and content team, while overseeing marketing and communication materials to ensure consistency with the organization’s brand. This includes press releases, website content, and content across all digital platforms.
• Building and maintaining strong partnerships and relationships with global stakeholders.
• Leading the marketing and sales team across the entire organization to help identify untapped potential, both digitally and on the ground, while providing recommendations for future targets.

• Designing an innovative two-year educational course in Design Thinking, and leading branding outreach activities across India, achieving a success rate of over 80%.
• Developing and monitoring student feedback analysis to inform new marketing strategies, and meet targets.
• Coordinating with marketing teams on various advertising, affiliate, and online campaigns.
• Identifying and building relationships within the industry and media to enhance global brand identity opportunities.
• Leading multiple verticals while managing digital platforms, media relations, marketing, and sales.

As a founding member and faculty member of the new department, I played a key role in advancing research projects within the field of public relations while delivering an innovative curriculum that blends Public Relations, Literature, and Film. I successfully established and managed international collaboration, mentorship, and internship programs, enriching the academic experience for our students. Moreover, I organized and represented the university at both national and international events, enhancing our visibility and engagement within the academic community. Additionally, I spearheaded the communication and public relations initiatives for the Department of Journalism and Communications, effectively promoting our programs and achievements.

I oversaw the production of two shows, "Chuppa Rustam" and "What's Your Choice," for NDTV. As a member of the creative team, I played a key role in developing innovative and engaging concepts for both programs. Additionally, I worked closely with the Marketing and Communications team to create effective outreach and promotional strategies.

I operated as a freelance consultant, specializing in media relations and strategic communications while securing high-profile placements in print, broadcast, and online media. I led various projects and managed end-to-end branding initiatives for esteemed clients, including Audi, BMW, and Vikram Phadnis. My approach involved leveraging media relations and social media effectively to generate impactful press releases and online visibility. Additionally, I planned and executed numerous events and conferences with precision and attention to detail.

• Leading fundraising events and overseeing sponsorship opportunities throughout India, while managing media placements across television, radio, newspapers, and magazines, and guiding the team to enhance online visibility and engagement.

As a part-time marketing executive, I was responsible for designing impactful newsletters, brochures, flyers, banners, displays, posters, and other marketing materials that resonate with our audience. I efficiently managed the printing process and ensured our materials were effectively showcased on the website and other platforms. our materials on our website and other platforms for maximum visibility. Furthermore, I successfully led special events and programs by encouraging collaboration among different departments, external agencies, and vendors, which enhanced our collective success and broadened our reach.