Devika Gawde
Mumbai
Summary
Senior Producer with extensive expertise in content production and brand strategy. Demonstrated success in leading innovative projects that enhance audience engagement and manage cross-functional teams.A strategic storyteller who understands how to leverage content across platforms.
Skilled in budget oversight and client relationship management, consistently delivering high-quality content that resonates with target audiences.
Overview
19
19
years of professional experience
Work History
Senior Producer, OTT & Social Media
Digikore Studios
Mumbai
04.2023 - 04.2025
- Produced three shows, Kaise Banta Hai, Indian Angels, and Chef me Up for Jio Cinemas.
- Led production and brand solutions team to develop innovative IPs and concepts.
- Established strategic partnerships to enhance brand visibility and audience engagement.
- Oversaw hiring of heads of departments and line production companies to ensure project success.
- Managed a team of Producers responsible for creating content across multiple platforms.
- Developed and maintained relationships with clients, ensuring customer satisfaction and loyalty.
- Negotiated contracts with vendors providing services related to the production process.
- Created and implemented Social Media strategies for successful project launches.
- Evaluated performance reviews of producers on a regular basis.
- Provided creative direction to ensure quality standards were met in all projects.
Head of Programming/Channel Head
RVCJ Digital Media
Mumbai
02.2022 - 03.2023
- Directed Content Vertical by producing Web series, YouTube Sketches, Mini-series, and digital ads; influencer marketing for RVCJ Youtube Channel, Facebook, Instagram and OTT channels including Hotstar, Amazon Mini TV, and MX Player.
- Lead the end-to-end execution of branded content campaigns, ensuring seamless delivery from ideation to production and post-campaign analysis.
- Create detailed, actionable content briefs that align with client objectives, target audience insights, and platform specifications.
- Oversee the creative development process, ensuring content reflects the brand’s messaging, tone, and marketing goals while engaging the target audience.
- Ensure that all branded content campaigns are executed within budget, on time, and to the highest quality standards.
- Work closely with cross-functional teams (creative, media, strategy, and production) to ensure the smooth execution of campaigns across multiple platforms (social media, digital, TV, etc.).
- Acquired content licensing agreements with various OTT platforms.
- Translate complex briefs into actionable content roadmaps, and creative narratives. Present and defend content ideas and campaigns to clients with conviction and clarity.
Senior Producer
VMAS ASIA
Mumbai
05.2021 - 12.2021
- Produced web series and feature films, overseeing budgets and project evaluations.
- Develop a comprehensive framework to identify potential blockbuster stories for Movies and Series long and Short-form fiction
- Tracked and processed approvals, letters of intent, letters of agreement, and legal procedures.
- Developed marketing strategies for film and series promotions across social media and influencer platforms.
- Provided creative direction to ensure quality standards were met in all projects.
- Negotiated contracts with vendors, suppliers and other external stakeholders.
- Oversaw daily operations of the production department, including budgeting and resource allocation.
Line Producer
One Life Studios
Mumbai
09.2020 - 04.2021
- Worked on Series Bahubali - The Prequel for Netflix (Unreleased).
- Responsilble for Budgets, Locations, Art and Technical Requirements, Pre production (Creative Development).
- Oversee the production process, providing guidance and feedback to ensure the quality and marketability of the final product.
- Lead brainstorming sessions and workshops to generate better development of the Scripts and Production Process.
- Negotiated contracts and worked closely with legal counsel to ensure all documents were properly executed.
Producer & Senior Business Manager
Prime Focus Pvt. Ltd
Mumbai
04.2018 - 03.2020
- Executed advertising projects, including brand films and branded content.
- Developed and pitched innovative concepts to clients.
- Crafted compelling branded web content to enhance online presence.
- Managed end-to-end project execution to ensure timely delivery.
- Established relationships with vendors to negotiate contracts in order to maximize production value while staying within budget parameters.
- Oversaw daily operations on set including scheduling, problem-solving, budget tracking, and creative decisions.
Senior Manager - Entertainment
International Trade and Investment Office Govt. of Canada
Mumbai
11.2015 - 01.2018
- Led Entertainment and Digital Media Government Sector for British Columbia in India and Southeast Asia.
- Collaborated with Indian producers to create feature films, web series, and branded content.
- Established Indian offices in Canada to enhance industry presence and support.
- Managed cross-country events and conferences, fostering relationships among entertainment professionals in India and Canada.
- Created detailed reports on project progress for senior management review.
- Developed long-term relationships with key stakeholders including customers, suppliers, regulatory bodies.
- Led cross-functional teams to achieve project milestones, ensuring collaboration and efficiency.
Project Lead
Happy Finish Studios Worldwide
Mumbai & London
11.2013 - 09.2015
- Directed advertising projects, agency collaborations, animation, VFX, and image retouching for Indian clients.
- Managed a team of retouchers and VFX artists for international outsourcing to India.
- Oversaw business operations and production flow of the studio.
- Negotiated contracts between internal departments and external vendors as needed.
- Developed and implemented project plans, schedules and budgets.
- Assigned tasks to team members and monitored progress.
- Participated in professional development opportunities to stay current with industry trends and technologies.
Producer
Famous Studios
Mumbai
10.2012 - 11.2013
- Spearheaded pitching and production of ad films, digital content, and brand projects.
- Oversaw operations of post-production studio to ensure efficiency and quality.
- Drove business development initiatives to attract new clients for post-production services.
- Established high-speed motion photography division with management support.
Producer & Business Head
Wazee Digital & Talking Pictures
Mumbai
02.2011 - 08.2012
- Drove market expansion and enhanced brand recognition for Stock Footage division across SEAPAC.
- Established foundational presence by introducing Stock Footages and Stock Images to Indian market.
- Produced high-quality content for major clients, including BBC, Sony, and Paramount Pictures.
- Collaborated with Wazee (formerly T3Licensing) to strengthen distribution partnerships.
- Regularly reported to headquarters in Japan and Denver.
Executive Producer
Climb Media
Mumbai
03.2010 - 12.2010
- Pitched and produced ad films in collaboration with Director Kireet Khurana.
- Contributed to advertising projects for Danone, Camlin, and M3M Realty.
- Participated in production of movie Toonpur ka Superhero, enhancing storytelling and production techniques.
- Collaborated closely with line producers to manage day-to-day activities on set.
- Managed post-production processes such as editing, sound design, music composition, and visual effects.
- Facilitated communication between various departments involved in production process.
Executive Producer
Shreya Creations & BAG Films
Mumbai
02.2006 - 11.2008
- Executive Producer on the TV Daily Soaps Mangal Sutra and Bhagyavidhata on Star Plus.
- Production Manager on Kumkum Ek Pyara sa Bandhan on Start Plus.
- Negotiated contracts with actors, writers, directors, and other creative personnel.
- Collaborated closely with Creative Heads, Creative Directors from TV Channels, line producers to manage day-to-day activities on set.
- Reviewed scripts for potential projects to determine viability of production.
- Sourced vendors for equipment rentals or purchases needed during production process.
- Supervised all aspects of pre-production tasks such as script development and storyboarding.
Education
MBA - MEDIA & ADVERTISING MANAGEMENT PGDM-MA-HB
Welingkar Education
MumbaiSkills
- Content Production
- Digital Marketing
- Project Management
- Brand strategy
- Audience engagement
- Creative direction
- Marketing campaigns
- Digital media strategy
- Analytics and reporting
- Production team leadership
- Production operations
- Budget oversight
- Script analysis
- Client relationship management
Languages
English
First Language
Hindi
Proficient (C2)
C2
Marathi
Proficient (C2)
C2
Websites
- https://www.imdb.com/name/nm13899195/
- https://youtu.be/q9x9sXxeZ8I?si=agJx1TgKga_PSGm1
- https://youtu.be/OrsUBxIoX9U?si=WC0Pf7Gs7I16h41v
- https://www.youtube.com/watch?v=IdEcxN_AtH8
- https://www.youtube.com/watch?v=TzXkSYesgDo
- https://www.youtube.com/watch?v=8ZIvKJyGsYU
- https://www.youtube.com/watch?v=KXRc4HBxO3s
- https://www.youtube.com/watch?v=O_L238adi0c
- https://www.youtube.com/@justkahaaniya
- https://www.instagram.com/reel/ChkL2v1JZ7R/?utm_source=ig_web_button_share_sheet
Personal Details
- Passport: Yes
- Date of Birth: 23 May 1987
- City: Mumbai, Maharashtra, India
References
References available upon request.
Timeline
Senior Producer, OTT & Social Media
Digikore Studios
04.2023 - 04.2025
Head of Programming/Channel Head
RVCJ Digital Media
02.2022 - 03.2023
Senior Producer
VMAS ASIA
05.2021 - 12.2021
Line Producer
One Life Studios
09.2020 - 04.2021
Producer & Senior Business Manager
Prime Focus Pvt. Ltd
04.2018 - 03.2020
Senior Manager - Entertainment
International Trade and Investment Office Govt. of Canada
11.2015 - 01.2018
Project Lead
Happy Finish Studios Worldwide
11.2013 - 09.2015
Producer
Famous Studios
10.2012 - 11.2013
Producer & Business Head
Wazee Digital & Talking Pictures
02.2011 - 08.2012
Executive Producer
Climb Media
03.2010 - 12.2010
Executive Producer
Shreya Creations & BAG Films
02.2006 - 11.2008
MBA - MEDIA & ADVERTISING MANAGEMENT PGDM-MA-HB
Welingkar Education
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