More than 15 years of work experience in Marketing & Sales & Trade Forex., Yes Bank Ltd, Vice President, Product Sales Manager, 04/2022 - Present, Achieved budgeted trade revenue targets of over 100 million for Bandra Cluster through mapped resources from Affluent, Retail Branch and Private Banking, Catered to 35 mapped resources during the tenure, Increased penetration of digital products including but not limited to Trade On Net and Fx online, Handled client due diligence and monitoring trade regulatory outstanding from the regulatory standpoint, Worked with multiple catchment-specific industries such as steel, chemicals, textile, agro commodity exporter, pharma and all kinds of state govt contractor, Achieving revenue milestones through mapped resources and intermediary channels such as CA Firms, FEMA Consultants and Law Firms, Managing Regulatory Pendency and FEMA Compliance of inbound and outbound foreign investment, Yes Bank Ltd, Assistant Vice President, Product Sales Manager, 08/2019 - 03/2022, Driving initiatives for Retail Trade / Forex business in the assigned geography / assigned branches, Maximize revenues and customer base from focus segments such as EXIM, Travel and Tourism etc, Product/process initiatives in the region to increase customer acquisition / enhancement/increment in wallet share, Joint scoping with branches for mapping opportunity in focus and opportunity segments, Structuring product/pricing requirements for specific catchments / customer groups basis identified opportunity, Joint visits to customers with branch RMs for product structuring / relationship deepening, Drive B-B-C opportunities with the help of local leadership, Earmarking key focus branches within the geography in terms of current account & trade forex business, under consultation with regional leadership, Monitoring key accounts in the region for revenues & value growth and cross sell opportunities, Handholding newly joined resources in CA model branches with relevant information in terms of product features & service capability, Regular Training of resources on products, processes, competition benchmarking within the Trade / Forex domain, Drive marketing initiatives in respective catchment for brand building / acquisition/balance & revenue build-up, Planning local contests and promos, events for prospective customer meet, trade-fx centric association meetings for regions in consultation with regional leadership, Extend support to branches by assisting in various queries relating to product, process, marketing, and clarifications from Audit etc, Provide inputs to central product team on Segmentation and market sizing for current account & trade forex business at a catchment level, Indusind Bank Ltd, Senior Exclusive Business Partner EC (AVP), Trade Forex, 06/2014 - 08/2019, Management of Commercial/Trade & Current A/C relationship in business banking segment, Acquire New Trade Finance & Forex, and Corporate TFX Clients, Activate existing clients to start their Trade & Forex transaction, Conduct regular branch and client visits and resolve customer's queries, Retain Existing clients and enhancement of trade/forex business, To have knowledge on basic banking and products such as TRADE, FOREX, CMS, to seamlessly manage customer queries, Collaborate with several general service department e.g Backend trade service unit in terms of approvals & transaction queries, to ensure clients received quality and prompt service, Ensure Compliance to Internal & External guidelines on trade finance activities, Enhance trade relation and seek referrals, Achieve revenue targets by selling various products (e.g CA/TFX/BBG/GI/LI/CC/Lap/SDC. Etc), Focused approach towards achievement of respective income and acquisition plans, Standard Chartered Bank, Portfolio Manager, SME Liabilities, 09/2013 - 06/2014, Manage existing portfolio of liability customers with trade and foreign exchange transactions with the objective of providing superior service and deepen relationships, Onboard liability customers with focus on customers with trade and Foreign exchange transactions, To manage and enhance the existing commercial portfolio and solicit acceptable new relationships (Asset and Liability with focus on commission income) in order to meet the preset financial and non-financial objectives, To identify, market and book new business while developing and increasing the wallet share of existing relationships and playing a pivotal role in harnessing FX business for SME banking segment, Analyses of financial statements, preparation of credit application, documentation & post-sanction monitoring through periodic account review/renewal. Liaise between different departments- Credit, Operations, Compliance, etc to ensure timely approval/disbursement, Manage the existing loan portfolio to ensure establishment of appropriate account plans, recommend credit facilities in line with Bank credit policy to maximize earnings while containing risks to an acceptable levels, Manage portfolio of clients as per time horizon, liquidity constraints, distinctive tax status, risk profile and clients goals / expectations / need for returns on investments, Standard Chartered Bank, Manager, Premium Acquisition, 11/2010 - 09/2013, Acquisition: Participated in sales calls for acquisition of New to Bank liabilities relationships requiring trade and foreign exchange services, Identify and generate prospect opportunities for acquisition of new customers, Design and execute customer events, industry meets and below the line activities for acquisition of new customers, Mapping and mining of databases of potential segments for acquisition, Identify and drive a strong customer referral program, Portfolio management: Primary accountability for deepening values and fee generation from the portfolio by providing superior service to facilitate trade and Foreign exchange transactions, Client servicing through the Bank's 'Outserve' mode with the aim of customer delight, Implementing cross sell opportunities and ensure that SCB gets the maximum share of the wallet, Develop account plans for customer relationships with revenue and value-add objectives, to ensure monthly profit targets as agreed are met and exceeded, Contribute to the team's business plans for the expansion of business opportunities in strategic target areas, HSBC Bank Ltd., Assistant Sales Manager, Branch Banking & Sales, 09/2008 - 11/2010, Building SME base new to bank customers, identify business opportunities and drive business growth, Building referral network and systematic calling to scope opportunity from identified leads, Ensuring that all the new customers acquired are aligned to the existing business model and are of the desired customer profile, Increasing cross sell to the customer and ensuring earning the target revenue per customer, Growing the relationship while ensuring increased customer sourcing through different channels while ensuring migration of customer to alternate delivery channels, Additional Services - Doorstep internet banking training to customers, Attending to Clients Concerns & complaints and undertaking steps for resolving them, Maintain HSBC internal control standards, implement and observe Group Compliance Policy and maintain awareness of operational risk and minimize the likelihood of occurrence, Developing various IMs channels to increase business volume, Handling MIS and adhering to the Tats' periodical reporting, Handling export & imports clients as well, Cross Selling of Factoring, Trade A/C's & Trade Products, Buyers Credit., and PCM, HSBC Bank Ltd., Assistant Manager, Sales officer, 07/2007 - 09/2008, Retail and corporate sales of personal loans across all segments with cross selling of personal loan, credit cards and protection plan of TATA AIG, Building brand focus, reviewing market response to facilitate product growth, Arranging road shows, exhibitions, promotions flyers, etc., Attending to clients concerns & complaints and undertaking steps for resolving them, Co-coordinating regularly with the client for process documentation & updating as per the rules of HSBC, Kelly Services India Pvt. Ltd. (DST OF) Ge Money Financial Services ltd, Mumbai, Business Development Executive, Sales, 10/2005 - 06/2007, Conducting training for product knowledge for new joiners, Driving sales initiatives, sales projection, target setting and managing front line sales team to achieve the business goals with profitability, Drafting and implementing sales promotion and advertising activities as part of brand building and market development effort, ANDROMEDA MARKETING LTD., Mumbai, Sales Associate, Sales, 08/2004 - 03/2005, Lead generation targeting existing customers of Citi financial having loan for consumer durables, Part of a selective team for Citi financial, Distinction of achieving the business target within the time frame