Devishalini V
Chennai
Summary
As a Senior Email Marketing Specialist, I have a strong track record of driving lead generation through strategic email marketing campaigns. I excel in creating and executing campaigns, analyzing their performance, and optimizing for results. My role also involves mentoring and managing team, fostering a collaborative environment, and promoting growth in digital marketing. I’m experienced in 360-degree marketing activities, including leveraging LinkedIn retargeting ads to engage prospects based on email interactions, as well as utilizing LinkedIn outreach to expand the reach and effectiveness of campaigns
Overview
3
3
years of professional experience
1
1
Certification
Work History
Senior Email Marketing Specialist
Softura
01.2024 - Current
- Designed and executed email campaigns to drive lead generation and engagement
- Managed email automation workflows and utilized Dynamic CRM for efficient lead management
- Coordinated with sales teams to align on lead nurturing strategies and sales-driven campaigns
- Conducted A/B testing and analyzed campaign performance to optimize results
- Used LinkedIn ads and outreach to boost campaign reach and engagement from email campaign interactions
- Ensured compliance with email regulations (e.g., GDPR) and industry best practices
- Collaborated with content and design teams to create impactful visuals and messaging
- Managed campaign calendars, provided actionable insights, and implemented innovative strategies based on market trends
Marketing Research Associate
Softura
01.2022 - 01.2024
- Conduct primary and secondary market research to gather relevant data
- Prepare detailed reports summarizing research findings and recommendations
- Write clear and concise reports that are easy to understand for both technical and non-technical audiences
- Comprehensive Campaign Management: Leveraging Competitive Insights, Execution, and Performance Tracking
- End-to-End Email Marketing Campaign Management: From Strategy Development to Performance Optimization
- Oversaw the complete lead management process in CRM, including lead generation, qualification, assignment, nurturing, and conversion
Intern Digital Sign up
Softura
01.2022
- Collaborated with the Data Management team to ensure timely updates to research data on US hospitals and healthcare industry trends
- Performed in-depth research on individual US healthcare organizations, encompassing various aspects of their operations
Education
Master of Business Administration -
School of Business | AAM
05-2021
B.Com - Corporate Secretaryship
Anna Adarsh College For Woman
06-2019
Skills
- Email Marketing
- Digital Marketing
- Marketing Automation
- Email Campaigning
- Lead nurturing
- Email campaign management
- Email design
- Email analytics
- Email reporting
- Email scheduling
- Email strategy development
- LinkedIn ads
- LinkedIn marketing
- LinkedIn advertising
- A and B testing
Certification
- LinkedIn Advertising: Single Image Ads, Carousel Ads, Video Ads
Languages
Tamil
First Language
English
Advanced (C1)
C1
Timeline
Senior Email Marketing Specialist
Softura
01.2024 - Current
Marketing Research Associate
Softura
01.2022 - 01.2024
Intern Digital Sign up
Softura
01.2022
Master of Business Administration -
School of Business | AAM
B.Com - Corporate Secretaryship
Anna Adarsh College For Woman
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