Devki Balwani
Mumbai
Summary
Dynamic and data-driven e-commerce leader with over four years of experience scaling global brands across Amazon, Walmart, Wayfair, and eBay. Proven record of driving 15% MoM revenue growth, leading international expansions (US, UK, UAE, Japan), and optimizing profitability through P&L management, advertising ROI, and market analytics. Adept at converting insights into growth through strategic brand positioning, operational excellence, and cross-functional leadership.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Brand CEO
Auraecom
Mumbai
08.2023 - Current
- Spearheaded initiatives across the Home and Decor, and Beauty Products categories.
- Designed and executed end-to-end go-to-market plans, expanding into the US, Canada, and UAE markets.
- Directed cross-border logistics and supplier negotiations, reducing holding costs by 18%.
- Built and mentored a high-performance team, increasing operational efficiency.
- Implemented analytics dashboards for campaign performance and financial tracking.
- Managed inventory planning, international expansion, and new product launches.
- Increased brand month-over-month growth by 15% through strategic business approaches.
- Facilitated board meetings while providing leadership guidance to senior management.
Brand Manager
Ergode Inc. | Malco Modes & Bella Sous | Bolaball
Mumbai
10.2021 - 08.2023
- Oversaw overall brand performance and profitability as CEO, driving strategic initiatives.
- Managed P&L for multi-brand portfolios, achieving annual revenues over $5 million across marketplaces.
- Orchestrated product launches and optimized catalogs for Amazon, Walmart, Wayfair, and eBay.
- Led marketing and PPC advertising efforts, reducing ACOS by 25% and increasing CTR by 35%.
- Conducted market and competitor analysis to optimize SKU-level pricing for improved conversion rates.
- Coordinated with five or more international teams for compliance and logistics integration.
- Developed and executed a comprehensive brand strategy for a new product line.
- Transformed brand elements into actionable plans and effective go-to-market strategies.
Product Analyst
Iview Labs Pvt. Ltd.
Mumbai
03.2021 - 08.2021
- Executed comprehensive product analysis from ideation to execution, ensuring smooth development and implementation.
- Conducted UX testing and data analysis to enhance feature adoption by 40%.
- Crafted persuasive business proposals that communicated value propositions and secured new opportunities.
- Cultivated strong client relationships, fostering trust and establishing long-term partnerships.
- Prepared professional PRDs and SRS to define project specifications and objectives.
- Conducted extensive research to gather insights into customer behavior and needs.
- Compiled detailed reports that presented research findings and actionable recommendations.
- Delivered impactful presentations to stakeholders and clients, clearly communicating research findings and proposed strategies.
- Validated findings through thorough user testing and analysis.
Education
MBA - Business & Law
OP Jindal Global University
Sonipat,India04-2025
MBA - Applied Data Science
MIT ADT UNIVERSITY
Pune, India08-2021
B.Tech./ B.E.(Computer Science) - Computer Science
VYWS's Prof Ram Meghe Institute of Technology & Research
Badnera, Amravati05-2019
Skills
- Amazon FBA optimization
- Global marketplace strategy
- Brand development
- P&L ownership
- PPC and SEO
- Data analytics
- Inventory forecasting
- International expansion
- Cross-functional leadership
- Pricing strategy
- Product lifecycle management
- Growth marketing
- Vendor relations
- Customer retention
Certification
- Scaling a business on Amazon: An online non-credit workshop authorized by Post Purchase Pro, 2022.
- Successful Negotiation: Essential Strategies and Skills: An online non-credit course authorized by the University of Michigan and offered through Coursera, 2019.
- Programming for Everybody (Getting Started with Python): An online non-credit course authorized by the University of Michigan and offered through Coursera, 2019.
Tools & Platforms
- Amazon Seller Central
- Helium10
- Jungle Scout
- Google Analytics
- Excel advanced
- HubSpot
- Canva
- ChatGPT for marketing automation
ACHIEVEMENTS
- Scaled multiple international brands to seven-figure annual revenue on Amazon and Walmart
- Launched 15 or more new SKUs with zero stockout execution and less than 3 % return rate.
- Delivered ROI-positive campaigns across five marketplaces within 90 days of product launch
Publications
Feb'19: International Journal of Advance Research in Computer and Communication Engineering (IJARCCE)The process of prescribing medications in hospitals and the options for obtaining alternatives in nearby areas or cities.
Languages
English | Hindi | Sindhi
Timeline
Brand CEO
Auraecom
08.2023 - Current
Brand Manager
Ergode Inc. | Malco Modes & Bella Sous | Bolaball
10.2021 - 08.2023
Product Analyst
Iview Labs Pvt. Ltd.
03.2021 - 08.2021
MBA - Business & Law
OP Jindal Global University
MBA - Applied Data Science
MIT ADT UNIVERSITY
B.Tech./ B.E.(Computer Science) - Computer Science
VYWS's Prof Ram Meghe Institute of Technology & Research