DEVNIDHI BAJORIA
Mumbai
Summary
Dynamic marketing leader with a proven track record at Applause Entertainment, excelling in brand positioning and client relationship management. Spearheaded successful campaigns, achieving significant audience growth and elevating brand perception. Adept at cross-functional collaboration and team leadership, driving innovation and delivering exceptional results in competitive markets.
Overview
18
18
years of professional experience
Work History
Head of Marketing & Client Servicing
Applause Entertainment Pvt. Ltd.
06.2020 - Current
- Company Overview: An Aditya Birla Group Company
- Positioning Applause as a Premium Studio
- Spearheaded positioning campaign across 57 + titles (streaming shows + feature films), elevating brand perception to premium entertainment studio status through strategic narrative and brand alignment.
- Launch of Studio’s First Hindi Theatrical Releases
- Led end-to-end marketing for Zwigato and Do Aur Do Pyaar: crafted highly effective campaigns in trailers, key art, digital media—contributing to strong critical reception.
- Campaign Strategy for Tamil Theatrical Debut
- Engineered marketing rollout for Applause’s debut Tamil theatrical release Por Thozhil, one of 2023’s top-performing regional films at the box office.
- Creative Collaboration & Content Execution
- Collaborated with partner agencies to develop key art, trailers, end slates and digital assets for marquee IPs including Scam, Black Warrant and Criminal Justice—ensuring consistent creative and brand storytelling across platforms.
- Digital Growth & YouTube Strategy
- Achieved 2× audience growth on YouTube in two years by partnering with digital agencies and optimizing release strategies aligned with platform best practices.
- Launching Animation Vertical “Applatoon”
- Launched “Applatoon”, Applause’s YouTube animation vertical featuring Amar Chitra Katha Junior Library stories—expanding reach and narrative diversity of the brand. In its first two month grew the page to 50k subscribers & a very healthy Viewership
- Client Servicing
- Cultivated and sustained trusted partnerships with leading OTT platforms, serving as their primary liaison—coordinating marketing campaigns, securing timely approvals, and ensuring seamless content launches.
- Cross-Functional Project Management
- Managed projects end-to-end across briefs, photoshoots, BTS content and talent relations, ensuring seamless alignment with internal teams and external partners for successful launch execution and engagement retention.
- Team Leadership & Development
- Lead, mentor, and manage a multi-disciplinary Marketing & Servicing team (Public Relations, Digital & Social Media, Marketing), driving high-performance and innovation.
- Nominated in the prestigious Distinguished Achiever category for exceptional performance, innovation, and delivering superior business results at the Prestigious Aditya Birla Awards 2023
- An Aditya Birla Group Company
Marketing Manager – Femina & GoodHomes
Worldwide Media Pvt. Ltd.
07.2012 - 03.2019
- Company Overview: A Times Group Company
- Lead the Brand team on Femina, Femina Regionals (Hindi, Bangla & Tamil), Femina Salon & Spa and GoodHomes
- Responsible for developing and executing multi-channel brand marketing & promotional programs that support brand growth
- Conceptualized and lead the execution of co-branded properties for the brand such as Femina Women Awards, Femina Beauty Awards, Ethnic Designer of the year among others
- Conceptualized and launched the country’s first fully crowd sourced magazine ‘Femina Made by You’
- Rising star in Media 2016 – FIPP announces these awards to recognize and connect with millennials in media companies across the globe, under the age of 30, that are demonstrating outstanding talent and developing remarkable initiatives. Was selected in the Top 30 finalist list across the world (http://www.fipp.com/news/fippnews/here -are-fipps-rising-stars-in-media-for-2016)
- Successfully launched ‘The GoodHomes Show’ – a home makeover show aired on TLC. Closely worked with the team on conceptualizing season 2
- Created a powerful network of partnership and alliances to maximize brand reach (online and offline)
- Conducted monthly audience insights and analysis to understand consumer content consumption patterns online
- Optimized media spend to ensure a 40% profitability margin on all client-led ATL/BTL activations
- Cordinate with multiple teams (Internal & External partners) on a daily basis
- A Times Group Company
Manager, Marketing Services – Svastii Spa & Salon, Svastii Wellness Academy
Landmarc Leisure Pvt. Ltd.
11.2010 - 06.2012
- Direct Strategic Marketing planning including long and short term blueprints for growth in market share and revenue growth for the spa & academy
- Identifying various marketing initiatives through customer research
- Identifying industry trends and competition landscape
- Research on an ongoing basis to understand the new trends & expectations of consumers
- Formulated new offers and promotions on an ongoing basis for the spa
- Launched the academy including customer identification, sales and growth planning, pricing and various promotions
- Create, track and evaluate strategies by studying revenue and market growth of the spa and academy
- Conducted extensive negotiations with partners, establishing synergistic, highly profitable relationships
- Identify new opportunities for expansion; implement appropriate sales and marketing strategies
Executive, Brand Communications
DDB Mudra
05.2008 - 09.2010
- Company Overview: A Unit of Mudra Communications Pvt. Ltd.
- Brands managed: Neutrogena, Clean and Clear (Johnson & Johnson skincare portfolio) & Harmony (Magazine for senior citizens)
- Clean & Clear
- Have been a part of the production (from scripting to post) for both the C&C commercials
- Have handled a print shoot for the launch of the various platforms
- Have done an in depth research for the brand integrated campaign on teens and their current trends
- Have also done various researches with teens and their understanding on skin care
- Neutrogena
- Handled the launch of Neutrogena in India including the launch of the Neutrogena flagship store (the TVC’s, print, BTL, activations at malls etc)
- Worked closely with celebrities for the Neutrogena campaigns
- Have done various consumer researches for a better understanding on the skin care category in India
- A Unit of Mudra Communications Pvt. Ltd.
Brand Servicing Executive
Law & Kenneth Communications (India) Pvt Ltd.
09.2007 - 03.2008
- Handled Godrej Interio (Godrej & Boyce Pvt Ltd) and Skoda Fabia
- Independently handled release of multi-lingual print ads, outdoor and the shoot of the diwali campaign of Godrej Interio’s extensive range of furniture
- Was a part of the launch team on Skoda Fabia
Education
Bachelor Of Mass Media -
R. D. National College
Mumbai01.2007
HSC - Science
K.C. College
Mumbai01.2004
SSC -
St. Anne’s High School
Mumbai01.2002
Skills
- Marketing strategy
- Brand positioning
- Client relationship management
- Cross-functional collaboration
- Team leadership
- Adaptability to trends
References
On Request
Timeline
Head of Marketing & Client Servicing
Applause Entertainment Pvt. Ltd.
06.2020 - Current
Marketing Manager – Femina & GoodHomes
Worldwide Media Pvt. Ltd.
07.2012 - 03.2019
Manager, Marketing Services – Svastii Spa & Salon, Svastii Wellness Academy
Landmarc Leisure Pvt. Ltd.
11.2010 - 06.2012
Executive, Brand Communications
DDB Mudra
05.2008 - 09.2010
Brand Servicing Executive
Law & Kenneth Communications (India) Pvt Ltd.
09.2007 - 03.2008
Bachelor Of Mass Media -
R. D. National College
HSC - Science
K.C. College
SSC -
St. Anne’s High School
Similar Profiles
Shivanshu NirupamShivanshu Nirupam
Senior Associate Producer at Applause EntertainmentSenior Associate Producer at Applause Entertainment
Rajeev GuptaRajeev Gupta
Senior Manager – Human Resource (HR Operations, Payroll, Compliance & Audit) at Culver Max Entertainment Pvt. Ltd Formerly known as Sony Pictures Networks India Pvt. LtdSenior Manager – Human Resource (HR Operations, Payroll, Compliance & Audit) at Culver Max Entertainment Pvt. Ltd Formerly known as Sony Pictures Networks India Pvt. Ltd
Starr WimberStarr Wimber
Stage Manager at Applause New YorkStage Manager at Applause New York
Navmita Das NandiNavmita Das Nandi
AVP Employee Engagement - Reward and Recognition at HSBCAVP Employee Engagement - Reward and Recognition at HSBC
Prerana JadhavPrerana Jadhav
Software Development Senior Analyst at AccentureSoftware Development Senior Analyst at Accenture