DEV PRIYA ROY
Sale & Marketing Professional in Pharmaceuticals with Proven Track Records of 28 Years
Lucknow
Summary
Goal & Result-oriented Sales and Marketing professional with over 28 years of experience in developing sales strategies and driving market growth within the pharmaceutical industry. Expertise spans various medical specialties, supported by a proven track record of achieving significant revenue growth. Skilled in strategic planning, team leadership, and executing successful product launches, consistently delivering results that exceed expectations. Career highlights include notable achievements in brand building and surpassing sales targets, demonstrating a commitment to excellence and innovation.
Overview
28
28
years of professional experience
Work History
Sales Manager
Indchemie
05.2021 - Current
- Associated with one of the market leaders in the pharmaceutical industry in a new division, focusing on sales and marketing in various medical specialties.
- Driving growth in the Life Sciences Division of the Co. (multiplied growth to 4 Times in 4 Years) by developing KOLs and Team Members, upholding Core Values, and ensuring a consistent rise in secondary sales through brand building.
- Leading the team with clarity in goal setting to ensure execution excellence.
- Responsible for delivering high-impact business results, with a focus on growth.
- Ensuring brand performance and profitability of the division.
- Involved in conceptualizing, planning, implementing, and monitoring business strategies, and their degree of execution.
- Exploring market trends to identify business opportunities.
- Planning and targeting sales activities
- Extensively training teams on Effective Production Promotion, product features & Business Orientation
- Leading a team of DSM, RSM, Area Sales Managers, and Medical Representatives through setting examples
- Conducting promotional activities to increase brand visibility
- Conducting Market Research and Competitor Analysis
Sales Manager
Corona Remedies Pvt. Ltd
03.2016 - 04.2021
- Focused on launching and establishing new divisions and brands
- Launched Xemx Division in UP & UK
- Achieved PPCM of Rs. 1.75 L with in 4 Years
- Achieved Highest Sales in many brands and new launches of the Division
Zonal Sales Manager
Medley Pharmaceuticals Ltd
08.2010 - 02.2016
- Managed sales operations and launched new products and brands
- Launched five new products successfully
- Ensured expansion of 9 new HQs
- Improved achievement from 63.58% to 114%
Divisional Sales Manager
Indchemie Health Specialities
12.2006 - 07.2010
- Managed business operations and launched new products in assigned markets
- Created Co.'s image at KOL level
- Launched and established brands
- Minimized people turnover
Sales Manager
Cipla Limited
02.2006 - 11.2006
- Focused on Respiratory & Cipla Specialities divisions
- Managed Sales & Marketing operations
- Handled product launches and division establishment
Regional Manager
Cipla Limited
01.2005 - 01.2006
- Focused on launching a new division in Southern states
- Launched Cipla Foresight division
- Established products in Southern India
Regional Manager
Cipla Limited
01.2004 - 12.2004
- Focused on establishing new divisions in Hyderabad
- Established Cipla Specialities
- Managed business operations in Hyderabad
Regional Manager
Cipla Limited
03.2003 - 12.2003
- Focused on establishing a new division based at Lucknow
- Established a new division in Central U.P
District Manager
Cipla Limited
09.1999 - 02.2003
- Managed sales operations across several locations
- Managed sales operations in multiple regions
Management Trainee / Marketing Executive
Cipla Limited
06.1997 - 08.1999
- Began career with Cipla Limited
- Started career as a Management Trainee
- Confirmed as a Marketing Executive
Education
Post Graduate - Statistics
Banaras Hindu University
Varanasi06.1997
Graduate - Statistics (Hons.)
Banaras Hindu University
Varanasi06.1995
10 + 2 - PCM
Central Hindu School
Varanasi06.1992
Matricululation (10TH)
M P High School
BuxarSkills
Sales Performance Optimization
Client Relationship Management & Engagement
Collaborative Team Building & Development
Brand Development and Performance Management
Proficient in Executing Strategies
Deliver measurable growth outcomes
Timeline
Sales Manager
Indchemie
05.2021 - Current
Sales Manager
Corona Remedies Pvt. Ltd
03.2016 - 04.2021
Zonal Sales Manager
Medley Pharmaceuticals Ltd
08.2010 - 02.2016
Divisional Sales Manager
Indchemie Health Specialities
12.2006 - 07.2010
Sales Manager
Cipla Limited
02.2006 - 11.2006
Regional Manager
Cipla Limited
01.2005 - 01.2006
Regional Manager
Cipla Limited
01.2004 - 12.2004
Regional Manager
Cipla Limited
03.2003 - 12.2003
District Manager
Cipla Limited
09.1999 - 02.2003
Management Trainee / Marketing Executive
Cipla Limited
06.1997 - 08.1999
Post Graduate - Statistics
Banaras Hindu University
Graduate - Statistics (Hons.)
Banaras Hindu University
10 + 2 - PCM
Central Hindu School
Matricululation (10TH)
M P High School