DEVRAJ TIWARI

• Developed Watcho OTT for Ad Sales: Transitioned from SVOD to AVOD, enhancing revenue streams.
• Integrated Content and Brands: Seamlessly embedded brands within popular web series.
• Enabled Programmatic Ad Platforms: Implemented advanced programmatic advertising in OTT.
• Harmonized Linear TV and OTT: Created synchronized ad spaces across both platforms.
• Expanded PAN India Presence: Built markets and developing high-performing teams nationwide.
• Innovative Ad Formats: Managed ad spots including Powered By, Aston, Landing Channel, and Boot Up Ads.
• Optimized Ad Targeting: Assisted clients in forming AVOD and SVOD strategies, optimizing ad targeting based on user experience.
• Collaborated with Content Creators: Facilitated seamless ad integration with content creators.
• Promoted DTH and OTT: Provided tailored solutions to agencies and clients.
• Empaneled OTT with Key Entities: Secured partnerships with DAVP, CBC, Tourism, State Governments, Media Agencies, and LCS clients.

• Boosted Revenue in Mobile App and CTV: Led revenue initiatives for mobile apps and connected TV.
• Managed High-Value Accounts: Oversaw accounts with budgets over ₹50 crore.
• Secured IPL Sponsorships: Sold sponsorships for IPL and live cricket series.
• Executed Geo-Targeted Campaigns on JioTV: Delivered targeted ads on JioTV for mobile and CTV.
• Empaneled with Major Entities: Partnered with top media agencies, state governments, DIPR, IPRD, and DAVP.
• Defined Ad Spots for Live Streaming: Strategically allocated ad spots on CTV and mobile.
• Implemented Geo-Targeted Campaigns: Executed precise ads on connected TV and mobile apps.

• Drove Advertising Sales Revenue: Spearheaded initiatives to maximize ad sales revenue.
• Led Diverse Ad Campaigns: Directed teams in executing political and commercial ad campaigns.
• Secured Exclusive Deals: Successfully negotiated and executed multiple high-value exclusive deals.
• Hosted Virtual Events: Organized online events, expos, and virtual fairs on TOI.com and ET.com.
• Promoted Major Events Digitally: Specialized in promoting special events, state government projects, and central ministry mega events on digital platforms.

• Expanded Operations Nationwide: As Sales Head, grew operations from 4 to 50 cities in one year, leading a team of over 20 executives.
• Targeted New Customers: Identified and engaged new customers, defined churn ratios, and provided comprehensive offline and online solutions.
• Executed Property Expos: Successfully organized both online and offline property expos, driving significant engagement.
• Managed Pricing and CPL Models: Oversaw pricing packages and cost-per-lead models to optimize revenue.
• Expert in Lead Management: Demonstrated expertise in lead generation and management, enhancing sales efficiency.
• Optimized Call Center Operations: Managed a 30-seat call center, implementing strategies to improve churn ratios.
• Renewed Broker Packages: Effectively managed real estate brokers and channel partners, successfully renewing their packages at increased rates.

• Generated TV Ad Sales Revenue: Managed ad sales across 10 states.
• Engaged with State Entities: Worked with state governments, PSUs, tourism boards, and co-operative bodies.
• Produced Diverse Content: Created special episodes, vignettes, commercials, advertorials, FCTs, brand content, and live events.
• Maintained Key Accounts: Regularly contacted key accounts, achieving high satisfaction by reassessing needs and resolving conflicts.
• Secured Sponsorships: Obtained sponsorships for multiple awards functions and the IOTY event.
• Managed Live Interviews: Coordinated and managed live interviews with top politicians.
• Led National Campaigns: Executed exclusive campaigns at the national level.

Campus Recruited by Times Group: Joined as Senior Officer, quickly making an impact.

Drove Ad Sales Revenue: Successfully generated significant ad sales for Times Response.

Led Regional Revenue Growth: Directed a team to boost revenue in the MP & CG markets.

Established Strong Regional Connections: Built excellent relationships in Bhopal, Indore, Gwalior, Raipur, Bilaspur, and Jabalpur.

Executed High-Profile Expos: Organized successful Property, Education, and Appointment Expos.

Maintained Excellent PR: Fostered strong public relations with clients and agencies.

Key Contributor to TOI Launches: Played a pivotal role in launching The Times of India editions in Bhopal, Indore, and Raipur on 11.11.2011.

Built Strong Government Relations: Developed robust PR with government officials across multiple departments in MP & CG.