Devranjan Dash

• Marketing
• Strategic and Tactical Initiatives: to help Clients Achieve
• Media Planning Growth strategies for Business Expansion
• Drive top-line Growth with Bottom Line Improvements B2B2C
• CLCM Management for driving Profitability
• Establish Brand TOMA in minds of Customers
• O2O aka Omni-channel/Phygital Customer Journeys
• System Infra for Offline/ online Experience centres for Data Warehousing and analysis
• Data Driven: Mine complex data’s to uncover hidden patterns and insights solving often ambiguous business problems
• Specific expertise around marketing measurement techniques (e.g., A/B testing test/control design, Muti-Variate Experiments, ORM) to measure Conversion Uplift , brand and advertisement tracking(SOV) , marketing return on investment(MORI), optimization of marketing investment( MMM) Acquisitions Efficacy
• Attribution Modelling cross-channel marketing for Media Analytics for Conversion
• Customer Segmentation, Cohorts ,RFM, CLTV , Causal & Propensity models to drive Conversion, Retention, reduce Churn
• Price Optimisation , Channel analysis ,Forecasting to drive CAC Payback period
• Market trends & intelligence to facilitate NPD, Geo Spread
• Customer Journeys through Event Mapping
• CRO through Journey mapping and Customer Segmentation
• Stakeholder Management and Communicate:- work with stakeholders & Business Leaders Synthesize develop dashboards, playbooks, decision aids and business case analysis to support programs, creative recommended solutions
• Team Leadership & Development
• Mentor & develop team to improve performance
• Design Up-skilling programs in sync with time
• Key clients:- Kirtilal Jewellers, TATA Capital, Mahindra Logistics, SOIE , Purplle, WeSchool, Stok, Assembly Luggage , Da Milano
• Key Outcomes:- CPA reduction to 1/3X,conversion rate growth 5X , Retention contribution from 20%- 45% MRR
• Head Ecom, Digital Channels Data Analytics
• Strategic PR Handles for establishing Greencell Mobility as Industry leader for E-Buses
• Establish TOMA among Customers for Brand NueGo
• Thought leadership by way of Advertorials+ Sound-bytes+ panel discussion in Leading Platforms for SEO
• MMM + Attributions modelling (ROI +SOV)for Marketing Optimisation
• Uplift measure for Campaign and Offers Efficacy
• Monte Carlo Simulations Business decision in face of uncertainty
• Time Series Forecasting based Marketing Decisions
• Customer Segmentations based on propensity models to drive media efficacy
• YouTube + Insta Channel as pillar for influencer handle to drive Organic Growth, SOV , WOM, Conversations
• ATL campaigns for Brand / Service Launch (Print/CTV/OOH/Radio)
• BTL Connects by way of Events/Exhibitions/On-Ground Activations i.e
• Flash-Mobs
• Hyperlocal Targeted Customer Awareness and Acquisitions using Geo fencing by usage of “Near”
• DV 360 Stack for Programmatic Acquisitions based on Geo fencing + Appography
• Affiliate marketing to optimise Acquisitions
• In Moment Engagement to improve Funnel Conversions
• LTV based Retention drives blended Cross Sell +upsell
• WhatsApp Channels for Customer Retention + Acquisition
• IT Set up Transactional/ promotional/ Service/ NPS/ Customer Sat’s surveys + dip stick MR
• UI/UX design for CRO enhancement
• IT System integration across Organisation
• Data Cloud and Engineering or Data Management
• ML deployment for Scheduling , network planning for Maximising resource Utilisation and New Route Planning
• Patented Data Models for preventive maintenance Schedules, network Planning, Battery Life-cycle Optimisation and Infra Planning
• Key Outcomes:- Launch Brand www.nuego.in, ,customer Acquisition through Own Digital channels @45% with ROAS >500% and repeats > 25% , CAC<= Margins of MP, seats /ticket ~2.75 wrt standard of 1.55, Best Campaign set-up by @Google
• Agency Leadership
• Develop holistic media planning processes to personalize the consumer experience basis Behavioural analytics of customer data to generate Industry & sectorial Insights
• Lead/ facilitate the Media Strategy and Media Planning processes across all paid media channels: Search, display, social, affiliate, Programmatic, RTB, DSP , SSP, Fixed Buys, Alliances, SEO, Blogs, Web/App UI/UX to enable holistic cross-channel strategies and activation plans.
• Establish Data driven culture by deployment of Analytics & Technology based CDP, DMP for Attribution modelling, Planning Insights, Performance enhancement & Content creation
• Keep up to date on the latest in Media Trends ensuring the practice evolves ahead of key competitors and threats
• Client Leadership
• Proactively Interface & provide though leadership on media strategies, tactics and performance across digital platforms, display, video, search, mobile, social, RTB platforms, DSP, SSP, Automation Platforms and creative services for furthering Campaign Objectives & Cost Optimisation, Social Listening Tools as well as other emerging media opportunities based on Client Media Strategies
• Partners with Client Solutions leads in developing and laying the road map for key strategic approach based on Real time experiments A/B, Multi-variate Testing ranging from creatives, media buys, Campaign Analytics, Customer Intelligence, Media Analytics & No code based Product UI/UX
• Drive Technological integration internally and with new business externally to ensure smooth Data flow
• Revenue Enhancement
• Drive revenue retention through increasing product adoption and media spend & Manage Monthly Acquisitions spends of $150,000 PM/ per Client
• Merchandise Ideatelabs brand via blog posts, case studies, Success Stories and speaking engagements
• Team Leadership & Development
• Activate customised training programs for Team Members through Digital partners like Google/ FB/LinkedIn/ twitter
• Motivate mentor internal teams by working collaboratively to drive programs that meet clients’ business objectives
• Key clients:- HDFC, UTI, Bharti AXA Life, Hafele( ecom), Abhibus, Brand Factory(ecom), Forex-time ,Cordelia Cruises(Travel)
• Key Outcomes:- CPA reduction by 35%, Incremental conversion rate by 24%
• Marketing Spends:- $150,000 /- Per Month Per Clients
• The Khel group (Social Casino

Head Ecom, Digital Channels Data Analytics

· Strategic PR Handles for establishing Greencell Mobility as Industry leader for E-Buses

· Establish TOMA among Customers for Brand NueGo

· Thought leadership by way of Advertorials+ Sound-bytes+ panel discussion in Leading Platforms for SEO

· MMM + Attributions modelling (ROI +SOV)for Marketing Optimisation

· Uplift measure for Campaign and Offers Efficacy

· Monte Carlo Simulations Business decision in face of uncertainty

· Time Series Forecasting based Marketing Decisions

· Customer Segmentations based on propensity models to drive media efficacy.

· YouTube + Insta Channel as pillar for influencer handle to drive Organic Growth, SOV , WOM, Conversations

· ATL campaigns for Brand / Service Launch (Print/CTV/OOH/Radio)

· BTL Connects by way of Events/Exhibitions/On-Ground Activations i.e. Flash-Mobs

· Hyperlocal Targeted Customer Awareness and Acquisitions using Geo fencing by usage of “Near”

· DV 360 Stack for Programmatic Acquisitions based on Geo fencing + Appography .

· Affiliate marketing to optimise Acquisitions

· In Moment Engagement to improve Funnel Conversions

· LTV based Retention drives blended Cross Sell +upsell

· WhatsApp Channels for Customer Retention + Acquisition.

· IT Set up Transactional/ promotional/ Service/ NPS/ Customer Sat’s surveys + dip stick MR.

· UI/UX design for CRO enhancement

· IT System integration across Organisation

• Data Cloud and Engineering or Data Management

· ML deployment for Scheduling , network planning for Maximising resource Utilisation and New Route Planning

· Patented Data Models for preventive maintenance Schedules, network Planning, Battery Life-cycle Optimisation and Infra Planning

Key Outcomes:- Launch Brand www.nuego.in, ,customer Acquisition through Own Digital channels @45% with ROAS >500% and repeats > 25% , CAC<= Margins of MP, seats /ticket ~2.75 wrt standard of 1.55, Best Campaign set-up by @Google

Roles & Responsibility

Director Analytics and Growth Marketing

Strategic and Tactical Initiatives: to help Clients Achieve

· Media Planning Growth strategies for Business Expansion

· Drive top-line Growth with Bottom Line Improvements B2B2C

· CLCM Management for driving Profitability

· Establish Brand TOMA in minds of Customers

· O2O aka Omni-channel/Phygital Customer Journeys

· System Infra for Offline/ online Experience centres for Data Warehousing and analysis

Data Driven: Mine complex data’s to uncover hidden patterns and insights solving often ambiguous business problems

· Specific expertise around marketing measurement techniques (e.g., A/B testing test/control design, Muti-Variate Experiments, ORM) to measure Conversion Uplift , brand and advertisement tracking(SOV) , marketing return on investment(MORI), optimization of marketing investment( MMM) Acquisitions Efficacy

· Attribution Modelling cross-channel marketing for Media Analytics for Conversion

· Customer Segmentation, Cohorts ,RFM, CLTV , Causal & Propensity models to drive Conversion, Retention, reduce Churn

· Price Optimisation , Channel analysis ,Forecasting to drive CAC Payback period

· Market trends & intelligence to facilitate NPD, Geo Spread

· Customer Journeys through Event Mapping

· CRO through Journey mapping and Customer Segmentation

Stakeholder Management and Communicate:- work with stakeholders & Business Leaders Synthesize develop dashboards, playbooks, decision aids and business case analysis to support programs, creative recommended solutions

Team Leadership & Development

· Mentor & develop team to improve performance

· Design Up-skilling programs in sync with time

Key clients:- Kirtilal Jewellers, TATA Capital, Mahindra Logistics, SOIE , Purplle, WeSchool, Stok, Assembly Luggage , Da Milano

Key Outcomes:- CPA reduction to 1/3X,conversion rate growth 5X , Retention contribution from 20%- 45% MRR

Head Ecom, Digital Channels Data Analytics

· Strategic PR Handles for establishing Greencell Mobility as Industry leader for E-Buses

· Establish TOMA among Customers for Brand NueGo

· Thought leadership by way of Advertorials+ Sound-bytes+ panel discussion in Leading Platforms for SEO

· MMM + Attributions modelling (ROI +SOV)for Marketing Optimisation

· Uplift measure for Campaign and Offers Efficacy

· Monte Carlo Simulations Business decision in face of uncertainty

· Time Series Forecasting based Marketing Decisions

· Customer Segmentations based on propensity models to drive media efficacy.

· YouTube + Insta Channel as pillar for influencer handle to drive Organic Growth, SOV , WOM, Conversations

· ATL campaigns for Brand / Service Launch (Print/CTV/OOH/Radio)

· BTL Connects by way of Events/Exhibitions/On-Ground Activations i.e. Flash-Mobs

· Hyperlocal Targeted Customer Awareness and Acquisitions using Geo fencing by usage of “Near”

· DV 360 Stack for Programmatic Acquisitions based on Geo fencing + Appography .

· Affiliate marketing to optimise Acquisitions

· In Moment Engagement to improve Funnel Conversions

· LTV based Retention drives blended Cross Sell +upsell

· WhatsApp Channels for Customer Retention + Acquisition.

· IT Set up Transactional/ promotional/ Service/ NPS/ Customer Sat’s surveys + dip stick MR.

· UI/UX design for CRO enhancement

· IT System integration across Organisation

• Data Cloud and Engineering or Data Management

· ML deployment for Scheduling , network planning for Maximising resource Utilisation and New Route Planning

· Patented Data Models for preventive maintenance Schedules, network Planning, Battery Life-cycle Optimisation and Infra Planning

Key Outcomes:- Launch Brand www.nuego.in, ,customer Acquisition through Own Digital channels @45% with ROAS >500% and repeats > 25% , CAC<= Margins of MP, seats /ticket ~2.75 wrt standard of 1.55, Best Campaign set-up by @Google

Agency Leadership

• Develop holistic media planning processes to personalize the consumer experience basis Behavioural analytics of customer data to generate Industry & sectorial Insights
• Lead/ facilitate the Media Strategy and Media Planning processes across all paid media channels: Search, display, social, affiliate, Programmatic, RTB, DSP , SSP, Fixed Buys, Alliances, SEO, Blogs, Web/App UI/UX to enable holistic cross-channel strategies and activation plans..
• Establish Data driven culture by deployment of Analytics & Technology based CDP, DMP for Attribution modelling, Planning Insights, Performance enhancement & Content creation
• Keep up to date on the latest in Media Trends ensuring the practice evolves ahead of key competitors and threats.

Client Leadership

• Proactively Interface & provide though leadership on media strategies, tactics and performance across digital platforms, display, video, search, mobile, social, RTB platforms, DSP, SSP, Automation Platforms and creative services for furthering Campaign Objectives & Cost Optimisation, Social Listening Tools as well as other emerging media opportunities based on Client Media Strategies
• Partners with Client Solutions leads in developing and laying the road map for key strategic approach based on Real time experiments A/B, Multi-variate Testing ranging from creatives, media buys, Campaign Analytics, Customer Intelligence, Media Analytics & No code based Product UI/UX.
• Drive Technological integration internally and with new business externally to ensure smooth Data flow

Revenue Enhancement

• Drive revenue retention through increasing product adoption and media spend & Manage Monthly Acquisitions spends of $150,000 PM/ per Client
• Merchandise Ideatelabs brand via blog posts, case studies, Success Stories and speaking engagements

Team Leadership & Development

• Activate customised training programs for Team Members through Digital partners like Google/ FB/LinkedIn/ twitter
• Motivate mentor internal teams by working collaboratively to drive programs that meet clients’ business objectives.

Key clients:- HDFC, UTI, Bharti AXA Life, Hafele( ecom), Abhibus, Brand Factory(ecom), Forex-time ,Cordelia Cruises(Travel)

Key Outcomes:- CPA reduction by 35%, Incremental conversion rate by 24% ,

Marketing Spends:- $150,000 /- Per Month Per Clients

• Acquisition, growth and Retention, Lead Growth & Retention Team to drive User Acquisition and retention numbers
• Strategize & deploy Customer Acquisition across a number of paid channels (Google Ads, FB, IG, RTB, DSP , Affiliate Channels, DV 360)
• Testing and unlocking new paid channels, to drive Tofu
• Long tail Marketing channels like ASO, SEO, content marketing, PR, community building for Organic Acquisitions
• Attribution tech Stack for driving Acquisitions Efficiency and reducing Frauds
• Retention
• Deploy drip Marketing strategy using core marketing channels (email, PN’s, SMS, Web-Push, ) to improve on efficacy between TOFU & MOFU
• MarTech Stack for behavioural Analytics to drive Marketing analytics and BI
• Use of Predictive modelling, cohort analysis, advanced Optimisation Techniques , PCA, Segmentation Strategies and more to understand consumer data, and drive insights
• Lead Deployment of CDP And DMP Platforms
• Product Marketing
• Work with the product team to come up with new marketing experiments, and build growth levers into the product
• I.e
• A/B , Multivariate Hypothesis for CRO
• Team Management & Strategy
• Leading and managing a team, including external vendors, contractors and third parties
• Goals Setting and ensure your team hits them
• Mentoring the team to help them perform and improve
• Key Outcomes:- Reduction in App Churn to 1/4thX 30days Period , Increase FTD by 2.5X, Increase Avg
• No plays/ Player by 3X
• Budgets Managed:- $120,000/- Per Month

Account Retention & Win-overs:

· Drive Account Renewal rates by reducing Churn

· Laydown a well-defined structured timeline of “Less Than 30 Days” facilitating Customer Onboarding & GO Live

· Map Customer Journey to standardize interventions & areas of incremental improvement by laying down a well-defined structured timeline facilitating Customer Onboarding, Training

· Plan & Conduct regular refresher Training Programs “ Clever confluence” , Webinars, Marketing mixer, Partner Engagement meets with the objective of Product Information dissemination, customer engagement & advocacy.

· Developing Listening points on Customer Health Metrics NPS, G2C advocates along with developing Predictive Models for customer Churn basis a scoring model

Account mining & Account Based Marketing:

• Providing intellectual leadership in effective and innovative use of digital mediums using customer intelligence

• Project management, lead the execution of digital campaigns across Engagement Mediums on Clever Tap Platform i.e Push, In-app, App inbox, Web Pop-up , Exit intent Campaigns.

• Drive strategic innovation throughGranular understanding of Consumer Behavioural models like Clustering, Segmentation, Predictive Modelling for furthering Campaign Objectives & Cost Optimisation

· Lead deployment CDP & presentation of Analytics led strategic digital narratives based on Real time experiments ranging from creatives, Campaign Analytics, Media Analytics, Customer Intelligence, Trend & Behaviour Analytics

· Expand Revenue source by creating strategies for Upselling & Cross-selling to customers& also by winning back Churned Customers by identifying unmet needs for Prioritizations of solutioning around them through Product Innovations.

• Increase CLTV by increasing the product adoption rate

• Create Acquisition Opportunities for the Sales team through Customer Advocacy & Reference-ability

Team Management:

• Define objective performance Metrics for the team & establish Tracking systems for a seamless measurement of the same through deployment of effective relevant software.

• Create Cadence for review within team

• Align Training Programmes for enhancement of Knowledge base of Team Member’s

• Enabling Marketing team in creation of Solutioning Content through Existing clients

• Aligning with Product team in prioritising Product Feature roadmap.

Key Outcome: Reduced Churn rate of less than 0.5%, Increased Revenue Growth through up-selling opportunities by 2.5x, increased the team size from 3 to 18 members, Manage more than 150 Account/ clients across segments, A sample list of Major clients managed & upsold is like Rapido, Ixigo, RBL Bank, Dainik Bhaskar, The Hindu, SunNXT, Hoichoi, Spencers, Onmobile, Medlife. Carousell, Singtel, AirAsia.

A

• Account Retention & Win-overs:
• Drive Account Renewal rates by reducing Churn
• Laydown a well-defined structured timeline of “Less Than 30 Days” facilitating Customer Onboarding & GO Live
• Map Customer Journey to standardize interventions & areas of incremental improvement by laying down a well-defined structured timeline facilitating Customer Onboarding, Training
• Plan & Conduct regular refresher Training Programs “ Clever confluence” , Webinars, Marketing mixer, Partner Engagement meets with the objective of Product Information dissemination, customer engagement & advocacy
• Developing Listening points on Customer Health Metrics NPS, G2C advocates along with developing Predictive Models for customer Churn basis a scoring model
• Account mining & Account Based Marketing:
• Providing intellectual leadership in effective and innovative use of digital mediums using customer intelligence
• Project management, lead the execution of digital campaigns across Engagement Mediums on Clever Tap Platform i.e Push, In-app, App inbox, Web Pop-up , Exit intent Campaigns
• Drive strategic innovation through Granular understanding of Consumer Behavioural models like Clustering, Segmentation, Predictive Modelling for furthering Campaign Objectives & Cost Optimisation
• Lead deployment CDP & presentation of Analytics led strategic digital narratives based on Real time experiments ranging from creatives, Campaign Analytics, Media Analytics, Customer Intelligence, Trend & Behaviour Analytics
• Expand Revenue source by creating strategies for Upselling & Cross-selling to customers& also by winning back Churned Customers by identifying unmet needs for Prioritizations of solutioning around them through Product Innovations
• Increase CLTV by increasing the product adoption rate
• Create Acquisition Opportunities for the Sales team through Customer Advocacy & Reference-ability
• Team Management:
• Define objective performance Metrics for the team & establish Tracking systems for a seamless measurement of the same through deployment of effective relevant software
• Create Cadence for review within team
• Align Training Programmes for enhancement of Knowledge base of Team Member’s
• Enabling Marketing team in creation of Solutioning Content through Existing clients
• Aligning with Product team in prioritising Product Feature roadmap
• Key Outcome: Reduced Churn rate of less than 0.5%, Increased Revenue Growth through up-selling opportunities by 2.5x, increased the team size from 3 to 18 members, Manage more than 150 Account/ clients across segments, A sample list of Major clients managed & upsold is like Rapido, Ixigo, RBL Bank, Dainik Bhaskar, The Hindu, SunNXT, Hoichoi, Spencers, Onmobile, Medlife
• Carousell, Singtel, AirAsia
• Account hunting /Mining /ABM
• Drive the Project, negotiation, purchase, and lead the execution of digital campaigns across Organic Channels like SEO, Website & App UI/UX and paid channels like SEM, PPC, SMM, Content Marketing using Influencer’s
• Drive strategic innovation across all digital platforms, including display, video, search, mobile, social, RTB platforms, DSP, SSP, Automation Platforms and creative services for furthering Campaign Objectives & Cost Optimisation, Social Listening Tools
• Analytics led strategic digital narratives based on Real time experiments ranging from creatives, media plans, media buys, Campaign Analytics, Customer Intelligence, Media Analytics in terms of CPV, CPA, CPC, CPI, ROAS
• Key Client:- Ayur Universe (eCom), The Phoenix Group (Commercial , Malls & Residential Projects)
• Key Outcome: Achieved an under-budget transition with on-time achievement of predicted Customer Acquisitions for Clients; Reduced Acquisition cost for Clients by nearly 45%, uplift in web & app dwelling time of clients by 1.5x
• Increased Acquisitions Budget of Client from $100,000 to $200,000 Per Month
• Onmobile Global

• Brand Establishment:
• Establish ONMO and Challengers Arena as the Go-To Cloud gaming platforms for the Telco’s driving Engagement and Data Enrichment basis Consumer Behaviour
• Establish Gamize Platform as Solution from driving Gamification based Customer Engagement for E-com/Loyalty/Rewards
• User behavioural Metrics to drive Ads Targeting using Mediums like App(PN+ In-App)/ OBD/Geo Fencing as Revenue Enhancers
• Content Seeding using Own Platforms/Vlogs/Blogs/ Industry Platforms contest, using formats ( video, Whitepaper, Infographics, Case Studies, client Success Stories) through owned Social Media, LinkedIn to name a few.
• Plan and Roll -out B2B engagement loke webinars, Seminar in tune with futuristic industry scenarios as Part of Thought Leadership
• On ground activations in events like MWC, Velocity i.e
• Affiliate, FICCI, tech Hackathons
• App & OTT Acquisition Marketing: - Global Markets ( America’s, EY, MEA, SEA & India)
• Own & drive the P&L & Product Management responsibility of D2C apps/OTT Bouquet of products
• Drawing up annual Business plans, Budget Planning & allocation of resources amongst various Digital Initiatives
• Deploy and drive ROI based annual Spend budget of $7.5 million Globally
• Ideate, Create & roll-out specific Goal based targeted app install & subscriber acquisition campaigns using Programmatic ad platforms like AdWords, Inmobi, Clickky, Adserve etc
• Drive viral growth using paid Social Media channels like Facebook, Twitter, YouTube
• Expansion of channels of growth using affiliates
• Dynamic Retargeting ads based on behavioural metrics to Win Back churned customers
• Content Marketing App usage & Monetization
• Draw up a calendar based on landmark events by curating music collections around it.
• App usage driven customer segmentation approach enabling real time scheduling of ad & ad types to maximize e-CPM’s
• Co-branding & Promo Tie-ups with other brands & Events
• Digital & Social Marketing Analytics
• Data-driven Customer intelligence decision maker (quant); experimentation marketing
• PCA & segmentation techniques to define key identifiers for customer segmentation
• Real time Campaigns insights in conjunction with customer behaviour centric insights to drive efficiency of customer acquisition channels by in terms of Cost reduction like CPI, CPA, and e-Commerce.
• Advanced planning, Content curation strategy of content with deployment of recommender system based on Social Trends by deploying Social Listening tools
• Real time marketing analytics using platforms like Appsflyer, Tune, GA, Mixpanel, Omniture, Firebase, Social Media Analytics using FB & twitter, Hootsuite, Sprinklr, YouTube and Playstore developer console
• Key Outcome: Win-over Sprint/At&t/Robi/Etisalat/ as Client , Achieved 25% YOY increase in VAS revenue of client Telecom Service Providers, Reduced COA by 20% ,Improved Customer Retention & Repeat subs by 35% , 3x increase visitors & 2x increase avg
• Session time on Platforms
• Budget Managed:- $7.5M Annually www.zoomcars.in www.doctorc.in

• Digital & innovative Media’s, Digital Marketing, SMM, Growth Hack
• Work on Capacity Maximization of Fleet Usage by way of Cobranded exclusive campaigns designed for partners i.e
• Payback, HDFC Bank Credit Cards, Weekend Gateways in association of Mahindra Holiday
• Own a Vento for a day’ a special exclusive campaign designed in association with Volkswagen & Go Green campaign to promote usage of Electric Car
• Strategic Branding & Performance Marketing initiatives
• Exclusive Tie-up with Bajaj Allianz Health insurance as its preferred Healthcare partner for its healthcare camps & drives at corporates
• Use of FB Campaigns to run special Health Check campaigns so as to change the narrative in people mind from being “Doctor Suggested” to that of “Preventive Health
• Key Outcome: Achieved 60% improvement in Fleet Utilisation on weekdays, 2x increase in Booking conversion of Diagnostic centres, 250% increase in Bookings for diagnostic test through Social Channels & referrals using Social Analytics, Create a thriving DocC community of Patients afflicted by Diabetes, Cardio – vascular diseases, Strategize product launch campaigns to reach out to target customers segments
• Launch awareness campaigns about products through BTL and ATL activities and Movie Branding
• Ideation and execution of contests, conventions and reward/recognition activities for distribution channels
• Key Outcome: Made Shriram Insurance the only operationally profitable company apart from LIC, Increase Market Penetration in Rural areas by more that 30%
• Budgetary Spends:- $75,000/-Annually

Digital & OTT App Marketing initiatives

· SEM & App Install campaigns to reach out to TG and relevant audience using targeted Key words, content marketing strategies using Google, Bing, Admob, InMobi, Veserve engines and through service providers Airtel, Vodafone

· Optimize Campaigns (Acquisitions & Retention) to improve on the overall health and ROI for the campaigns using Adword, GA, Mixpanel & Appsflyer platforms, deploy Social Listening tools to identify trends & amplify content virality

· Use of GDN & Yahoo display networks for brand promo campaigns centred around owned Film Properties.

· Optimize Campaigns (Acquisitions & Retention) to improve on the overall health and ROI for the campaigns

· Use of GDN & Yahoo display networks for brand promo campaigns centred around owned Film Properties

Strategic Alliance & SMM

· Innovative engagement campaigns based on contest/competition for sustained interest of Customers i.e. “Hanks Best” pre-release campaign for Captain Phillips, Pre & Post release

· Promotions for Hollywood “Gravity” using specially branded merchandise from “Warner Bros”

· Experiential co-promo Alliance with Sony pictures for “The Lego Movie”

Key Outcome: 1m+ App Installs, Freemium to Subs conversion @ 40%, App retention @ 45%, Reduced COA by more than 30%,ROAS :- 150%

Digital & OTT App Marketing initiatives

· SEM & App Install campaigns to reach out to TG and relevant audience using targeted Key words, content marketing strategies using Google, Bing, Admob, InMobi, Veserve engines and through service providers Airtel, Vodafone

· Optimize Campaigns (Acquisitions & Retention) to improve on the overall health and ROI for the campaigns using Adword, GA, Mixpanel & Appsflyer platforms, deploy Social Listening tools to identify trends & amplify content virality

· Use of GDN & Yahoo display networks for brand promo campaigns centred around owned Film Properties.

· Optimize Campaigns (Acquisitions & Retention) to improve on the overall health and ROI for the campaigns

· Use of GDN & Yahoo display networks for brand promo campaigns centred around owned Film Properties

Strategic Alliance & SMM

· Innovative engagement campaigns based on contest/competition for sustained interest of Customers i.e. “Hanks Best” pre-release campaign for Captain Phillips, Pre & Post release

· Promotions for Hollywood “Gravity” using specially branded merchandise from “Warner Bros”

· Experiential co-promo Alliance with Sony pictures for “The Lego Movie”

Key Outcome: 1m+ App Installs, Freemium to Subs conversion @ 40%, App retention @ 45%, Reduced COA by more than 30%,ROAS :- 150%

Budget Managed:- $100,000/- Per Month

Strategic/Brand, Co-promo Alliances

· Define & manage end to end the customer acquisition, revenue opportunity & Brand visibility through co-promo alliances with partners across verticals like Banking, Retail, Insurance, Telecom, Entertainment & Media i.e. Terrific Tuesday” campaign HDFC Bank,” eXclusives” campaign Amex; Jiyo Fit Campaign Bajaj Allianz /Yes Bank

· Integration of payment gateway options including multi bank EMI’s with select financial partner

Digital/Social Media Analytics

· Online media buying, banner advertising, affiliate marketing campaigns on CPA/CPT/CPL basis

· Orchestrate Social Media Campaigns based Sentiment Analytics derived through Social Listening tools.

· Use tactical Influencer Marketing Programs to enhance brand assessment & experience: World Food category launch through an exclusive event with Tarla Dalal and further the Brand reach using Social Media campaigns.

ATL/BTL

· Brand activations through TVC, Radio, print media i.e. Launch of Zansaar.com store through tie-up with “GoodHomes”, Launch World food Category in association with NDTV Goodtimes “Vicky goes Veg” & “Masterchef”

· Innovative Branding and Brand reach campaigns through ATM networks and branches of financial partners.

· Influencer Marketing Programs to enhance brand assessment & experience: World Food category launch through an exclusive event with Tarla Dalal

Key Outcome: Reduced COA by over 50% from the Competitor , Growth Hack to increase Acquisition through Organic Channels by 35%, Launch of Branding campaigns encompassing TV .,Print & radio Ad

Budget:- $200,000/- Per Month

• Marketing & Loyalty
• Planning and execution of Customer Engagement campaigns through BTL activations in Shopping Malls, Retails Chains, Exhibitions centres, Corporate Tie-ups, Restaurants Chains, Multiplexes
• Create in-bound response based campaigns through Electronic Mailers and SMS
• Measure the ROI of marketing campaigns in terms spends, quality of Leads, Top Line growth and CPS
• Design of marketing collaterals like Leaflets, posters, standees, danglers for effective communication
• Ensuring members delight through innovative Engagement campaigns vis-à-vis loyalty discounts at restaurants, retail outlets and Jewellers preferential booking facilities & Exclusive premier shows
• Conversion efficacy by Outbound calling in terms of Leads to Appointment/ Appointment to Meet and Conversion
• Data Analytics to have optimum up time in terms of Manpower planning, calls in a day to avg
• Time of conversation
• Deploy metrics to understand the Holidaying pattern of members and execute proactive reach-out campaigns for members
• Key Outcome: Reduced CPA by over 30%, Increased Referral rate by 15% , Reduced CPS by 50% , Launch of Print ads to expand Regional Market
• Budget Managed:- $100,000/- Per Month

• Build a comprehensive marketing strategy to increase and improve the market penetration
• Plan and conceptualize brand strategy, brand visibility and promotional campaigns for SANLAM Connect “Retail Venture of SANLAM”
• Design methodologies to help build a strategy for seamless brand transition and brand integration post merger of AFLIFE into SANLAM

• Drive the premium collection target for the Home insurance vertical in the assigned territory
• Lead a team of more than forty professionals to source new business to meet monthly targets
• Acquisition of New Customers & Retention of Existing Customers
• Be sensitive of key business indicators and drive up business penetration and customer satisfaction
• Key Outcome: Increased Home loan Insurance penetration to 30% of Loan Disbursed in the Assigned Geo Area , Increased Loan Insurance penetration to 75% for all the ICICI Bank Home loan Disbursed
• Shoppers Stop

• Enhancing customer footfalls by way of innovative promotional campaigns like “Back to School, Do your Denim, Tie Festival Watch Mela”
• Increase customer spends way of additional Bonus points through co-promo tie-up with ICICI Bank, HDFC Bank SBI cards
• Promote Customer Loyalty through exclusive tie-ups with Restaurants, Multiplex, Gaming Zones etc
• Increase SOH income by having tie-ups with Club Mahindra Holidays, Sony, Samsung, LG, Airtel, Vodafone
• Key Outcome: 2X increase in non-retail income over 6 month , Avg
• Increase in store footfalls by 10% MOM
• Budget:- $400,000/- Annually