DEVSMITA ASTHANA
Senior Manager Alliances (Cloud, Data & AI)
Mumbai
Summary
Versatile Senior Manager – Partnerships & GTM with 16+ years of experience driving strategic alliances, partner ecosystem development, and alliance-led growth across global technology landscapes. Proven track record of building and scaling hyperscaler and AI partnerships, delivering consistent pipeline acceleration, partner-sourced revenue, and net-new logo growth.
Expert in defining and executing joint go-to-market (GTM) strategies, co-sell motions, and partner business plans, enabling enterprise cloud and AI adoption through differentiated, outcome-driven offerings. Skilled in ecosystem orchestration, executive stakeholder engagement, and strategic negotiations, with a strong focus on aligning partnerships to measurable business outcomes.
Recognized for transforming alliances into scalable revenue engines, strengthening market positioning, and establishing organizations as trusted, preferred partners in digital and AI-led transformation journeys.
Overview
5
5
years of professional experience
Work History
Sr Manager – Global Alliances
Orion Innovation
01.2024 - Current
- Own alliances-led revenue strategy across hyperscalers (AWS, Google Cloud), Data and AI partners, consistently delivering 120–140% pipeline attainment.
- Define and execute joint GTM plans with partner and sales leadership, aligning on target accounts, plays, and revenue goals
- Build and scale partner-sourced pipeline, driving net-new logo acquisition and accelerating enterprise deal velocity
- Lead co-sell execution with partner field teams, influencing strategic deals and improving win rates
- Stand up differentiated joint offerings and industry GTM campaigns, strengthening market positioning and partner-driven demand
- Operate at executive level across partner organizations, leading negotiations, deepening relationships, and positioning Orion as a preferred AI and cloud partner
Sr Manager – Alliances
Jade Global
01.2023 - 01.2024
- Built SI-led revenue model and sales plays
- Drove joint account planning and co-sell execution
- Engaged CXOs to influence deal outcomes
- Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.
Manager – Alliances
JK Technosoft
01.2021 - 01.2023
- Managed SI and hyperscaler partnerships
- Owned co-sell alignment and pipeline growth
- Led enablement and certifications
- Earlier: Revine | Nax | British Airways | Wipro
- Built partner ecosystems and enterprise account experience
Education
MBA – Master of Business Administration - Business Management
BBA - Business Management
High School Diploma -
St James Sr Sec School
Hardoi 04.2001 -
BBA -
AAIDU
Allahabad 04.2001 -
Skills
Strategic partnerships
Partnerships & GTM
Cross-functional teamwork
Business alliances
Leadership potential
Business Planning & Forecasting
Partner Business Plans (PBPs)
Account Mapping & Deal Influence
Sales Alignment & Field Engagement
Strategic Deal Shaping
Opportunity Identification & Conversion
Cross-Functional Leadership
KEY IMPACT
- 120–140% partner-influenced pipeline delivery
- Built SI-led GTM models driving enterprise growth
- Influenced $1M+ deals through co-sell motions
- Improved deal velocity via partner frameworks
Timeline
Sr Manager – Global Alliances
Orion Innovation
01.2024 - Current
Sr Manager – Alliances
Jade Global
01.2023 - 01.2024
Manager – Alliances
JK Technosoft
01.2021 - 01.2023
High School Diploma -
St James Sr Sec School
04.2001 -
BBA -
AAIDU
04.2001 -