Overview
Work History
Education
Skills
Websites
Certifications Training
Leadership Experience
Timeline
Generic

xxxx xxxx

New York

Overview

2
2
years of professional experience

Work History

Marketing Analytics Intern

SOL BRAND SOLUTIONS
06.2021 - 06.2022
  • Managed technical, off-page, and on-page SEO projects as well as worked on Google Analytics and search console to provide reports and create initiatives to increase brand recognition and sales
  • Conceptualized multimedia content for various advertising and social media campaigns, driving a 60% engagement rate
  • And conducting keyword research for campaign keywords, including active involvement in an email marketing initiative
  • Performed comprehensive keyword research for campaign optimization and actively contributed to the analysis of customer demographics, preferences, and purchasing behaviors through data-driven market research, facilitating the development of precise marketing strategies and enhanced customer segmentation
  • Engaged in customer survey initiatives and analyzed feedback to glean valuable insights into preferences, satisfaction levels, and areas for improvement, while also actively contributing to team meetings, brainstorming sessions, and collaborative projects to drive marketing strategy
  • Analyzed social media engagement metrics and used data analysis tools like Google Analytics to improve campaign performance, boost website traffic, and increase conversion rates
  • Also, prepared detailed reports summarizing marketing campaign results, including key metrics, ROI analysis, and actionable recommendations for future campaigns.

Marketing Intern

PEACOCK SOLAR
05.2020 - 01.2021
  • Conducted comprehensive market research, attracting clients, and optimizing SEO/SEM
  • Analyzed solar business keyword research, managed social media platforms, and executed marketing campaigns to enhance brand visibility and engagement
  • Monitored and analyzed key performance indicators (KPIs) and marketing metrics using tools like Google Analytics to assess campaign effectiveness and make data-driven recommendations for optimization
  • Contributed to the development and execution of search engine optimization (SEO) strategies, including keyword research, on-page optimization, and link building efforts, to improve organic search rankings
  • Collaborated with the marketing team to track and analyze campaign performance across various channels, including email, social media, and paid advertising, identifying key drivers of success and areas for optimization
  • Conducted competitive analysis to identify market trends, evaluate competitor strategies, and identify opportunities for differentiation and market positioning.

Education

Master of Science in Marketing -

SYRACUSE UNIVERSITY, WHITMAN SCHOOL OF MANAGEMENT
Syracuse, NY

Post Graduation in Program Management - undefined

INSTITUTE OF MANAGEMENT TECHNOLOGY
Ghaziabad, India

Bachelor of Science in Information Technology - undefined

UNIVERSITY OF MUMBAI
Mumbai, India

Skills

WordPress

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Certifications Training

  • Advanced Certificate in Digital Marketing and Communications (06/2021)
  • Google Analytics Certification (10/2022)
  • ChatGPT Marketing: Create Complete Campaigns with Chat GPT AI (07/2023)
  • The complete ChatGPT for marketer’s masterclass (06/2023)
  • Google Ads Measurement (12/2023)
  • HubSpot Certification (12/2023)

Leadership Experience

  • Facilitated team meetings and brainstorming sessions, encouraging active participation, fostering a collaborative environment, and guiding discussions to generate innovative ideas for marketing strategies and campaigns.
  • Took the initiative to propose and implement process improvements within the marketing team, streamlining workflows, enhancing efficiency, and optimizing resource allocation
  • Demonstrated leadership by taking ownership of specific marketing projects or initiatives, overseeing end-to-end execution, and ensuring successful outcomes while maintaining accountability for results

Timeline

Marketing Analytics Intern

SOL BRAND SOLUTIONS
06.2021 - 06.2022

Marketing Intern

PEACOCK SOLAR
05.2020 - 01.2021

Master of Science in Marketing -

SYRACUSE UNIVERSITY, WHITMAN SCHOOL OF MANAGEMENT

Post Graduation in Program Management - undefined

INSTITUTE OF MANAGEMENT TECHNOLOGY

Bachelor of Science in Information Technology - undefined

UNIVERSITY OF MUMBAI

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