Summary
Overview
Work History
Education
Accomplishments
Interests
Timeline
Generic
DEVYANI ROHATGI

DEVYANI ROHATGI

Marketing & Business Professional
Pune

Summary

Having accumulated 12 years of professional experience, my journey has encompassed diverse roles, including brand management, engagement in family business operations, and exposure to international commerce. My expertise spans across marketing, business development, strategy formulation, and driving innovation in 'blue ocean' ventures.

Overview

6
6
years of professional experience
5
5
years of post-secondary education

Work History

CATEGORY HEAD - ELECTRIC VEHICLES

BAJAJ AUTO LTD
06.2022 - Current
  • Pioneering international launch of Electric Vehicles (EV) in Thailand with meticulous preparation including legal compliance, process development, establishment retail format.
  • Formulated framework to assess market potential for EVs and prioritize market entry, devising Route-to-Market (RTM) strategy for both electric 2-wheelers and 3-wheelers.
  • Develop product proposition and communication strategy for Thailand launch
  • Developed extensive training content for internal and external stakeholder for new category across supply chain along with facilitating knowledge dissemination .

REGIONAL MARKETING MANAGER - STH ASIA MIDDLE EAST

BAJAJ AUTO LTD
10.2021 - 6 2022
  • Enhance leadership position of Bajaj Discover brand in Bangladesh through launch of TVC
  • Crafted comprehensive 360-degree campaign, with strong emphasis on digital media for Eid; largest festive season in Bangladesh.

GLOBAL COMMERCIAL VEHICLE MARKETING MANAGER

BAJAJ AUTO LTD
02.2021 - 10.2021
  • Formulated positioning and communication for the New Maxima Z to elevate & differentiate the brand proposition from RE; launch in 3 markets
  • Rolled out launch of new RE Refresh across all IB markets, employing market-specific communication approaches, highlighting key features, and creating marketing assets including key visuals, radio jingles, leaflets, and audio-visual presentations.

GLOBAL CUSTOMER EXPERIENCE MANAGER

BAJAJ AUTO LTD
02.2018 - 02.2021
  • This initiative aimed to deliver standard superior customer experience through Bajaj stores across 74+ countries
  • Conceptualize and develop CI guidelines and retail layouts for different channel including 3S exclusive network, Multi Brand Stores, Retail Chains, and shop in shop formats; Orchestrated targeted in-store brand engagement initiatives for flagship brand Dominar in Latin America.
  • Develop network training strategy and launched Bajaj International Training Academy online; launched in 25 countries with 65%(3200) salesman certified and 90% registered and getting tracked through portal within 1 year of launch; Launched first of a kind Bajaj Sales Champion Contest completely conducted online during Covid; 8 countries 5 rounds, 5 languages, 49 products, 150 competition product- 2000 salesman participated; Finale live streamed with 900+ viewership

OWNER

RAJENDER NATH CHOTEY LAL & CO
5 2015 - 2 2018
  • Formulate comprehensive business strategies and future growth plans aimed at enhancing bottom-line performance, sales, and profitability.
  • Establish a new age brand identity and imagery; redesign storefronts to bolster brand perception, foot traffic, and product upselling opportunities.
  • Implement an Inventory Management System for efficient stock management & track and improve performance metrics including stock cover, gross margin percentage (GM%), discounting strategies, inventory aging, sell-through rates, full-price sell-through rates, payment cycles, supplier performance evaluations, and payment term optimizations.
  • Oversee pricing strategies; introduced fix pricing and adjust product mix to elevate GP and Avg Selling Price.
  • Enhanced competitiveness through introduction of 3 new product lines, increased SKUs across price variants, enhanced product variety selection by adding depth and breadth in terms of vendors and geographical reach.

ASST BRAND MANAGER TVS SCOOTY

TVS MOTOR
5 2012 - 4 2015
  • Achieve top-line sales, traffic, and market share nationwide through both ATL and BTL initiatives.
  • Spearhead development of communication strategies, crafting compelling campaigns and creative content for both paid and owned media platforms (This included overseeing creation of 4 TVCs featuring Brand Ambassador Anushka Sharma)
  • Responsible for crafting overall digital brand strategy; recognized with Digital Marketing Award for innovation in The Futurist Marketing Hall of Fame 2013 by Paul Writer.
  • •Successfully managed launch of new product, TVS Scooty Zest 110
  • •Directed entire 360° launch communication process, from ideation and testing to production and media deployment.
  • •Developed and executed comprehensive Go-To-Market (GTM) strategy, in conjunction with Integrated Marketing Campaign (IMC), ensuring high-impact launch.

Education

PGDM - Marketing

Symbiosis Centre of Management And HRD, SCMHRD
Pune
05.2010 - 06.2012

Bachelor of Business Economics (BBE) -

Maharaja Agrasen College, Delhi University
New Delhi
05.2006 - 06.2009

Accomplishments

    •Scholarship and Internship, RBI Young Scholar Award, 2009

    •Captain, School Basket ball Senior & Junior team, 2002-05

Interests

Reading, Theatre, Playing Sports

Timeline

CATEGORY HEAD - ELECTRIC VEHICLES

BAJAJ AUTO LTD
06.2022 - Current

REGIONAL MARKETING MANAGER - STH ASIA MIDDLE EAST

BAJAJ AUTO LTD
10.2021 - 6 2022

GLOBAL COMMERCIAL VEHICLE MARKETING MANAGER

BAJAJ AUTO LTD
02.2021 - 10.2021

GLOBAL CUSTOMER EXPERIENCE MANAGER

BAJAJ AUTO LTD
02.2018 - 02.2021

PGDM - Marketing

Symbiosis Centre of Management And HRD, SCMHRD
05.2010 - 06.2012

Bachelor of Business Economics (BBE) -

Maharaja Agrasen College, Delhi University
05.2006 - 06.2009

OWNER

RAJENDER NATH CHOTEY LAL & CO
5 2015 - 2 2018

ASST BRAND MANAGER TVS SCOOTY

TVS MOTOR
5 2012 - 4 2015

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DEVYANI ROHATGIMarketing & Business Professional