Avibasu Bandyopadhyay
Manager - Marketing & Business Development
Hyderabad,Telengana
Summary
Experienced business development professional with a demonstrated history of working in Education, Information Technology and services industry. A team player with a strategic mindset and execution focus, skilled in digital strategy, customer engagement, market research.
Overview
7
7
years of professional experience
6
6
years of post-secondary education
Work History
Manager, Marketing & Business Development
Indian School of Business
Hyderabad, Telengana
10.2019 - Current
- Design and execute end-to-end campaigns & outreach activities for long-duration executive education products of ISB known as Advanced Management Programmes (AMPs).
- Identify appropriate marketing channel partners and target customers for AMPs.
- Analyze campaign performance across key matrices to optimize marketing spend and achieve desired target in sales funnel.
- Build new relationship across B2B target audience to identify opportunities and grow the business foot-prints.
- Introduce new AMPs to the market by leading the market research programme in operations & supply chain domain.
- Drive process automation and digitization across touch points such as collaborate with vendors to build new application portal for AMPs, pre & post sales process, omni-channel communication etc.
Manager- Business Develpement
PurpleTalk
Hyderabad, Telengana
01.2019 - 10.2019
- Lead the APAC sales team of a SAAS based omni-channel marketing automation product known as Upshot.ai.
- Drive market research on various industries focused on direct to customer and identify challenges of CTO, CMO, CIO in the age of digital.
- Design customized solution for each industries to solve challenges like free to paid conversion, improved NPS, customer loyalty, retention and product adoption.
- Execute outbound campaigns and guide inside sales team for lead generation.
- Evaluate and nurture lead for closure and meet the periodic target and ensure growth.
Account Manager
Tata Consultancy Services
Hyderabad, Telengana
07.2017 - 12.2019
- Manage one of the key account of TCS iON's south geography and drive new business in the region.
- Build strategic relationship with key stake holders of the account for solution sell and manage complex transformation projects.
- Design account plan, gather requirements and understand client’s pain point to map specific products/solution, and drive growth in the account.
- Improve account management by predicting potential competitive threats and implementing proactive solutions.
- Developed a profitable pipeline based on multiple sales penetration across the territory.
- Expand reach in the geography by adding new client and renewing contract of the key account.
Pre-Sales Executive
Tata Consultancy Services
Bangalore, Karnataka
07.2015 - 06.2017
- Respond to various RFP/ROI/EOI.
- Client engagement- requirement gathering, solution fitment requirement, product demonstration, proposal creation.
- Undertake secondary and primary market research to analyze industry trend, competition, and perform SWOT.
- Identify possible areas of intellectual property development and create solution development plan.
- Marketing content and case study development of different solutions/product such as ADAS, connected car, connected home, energy monitoring, and medical imaging.
- Intellectual property management and strategic planning for business growth via adopting different business models.
Education
MBA - Marketing
ICFAI Business School
Kolkata 07.2013 - 04.2015
Bachelor of Engineering (B.E) - Electrical, Electronics Engineering Technologies
Agni College of Technology
Chennai 09.2008 - 06.2012
Skills
Sales Strategy Planning and Execution
Key Account Management
Omni-Channel customer engagement
Business Development
Contract Management
Business Process Transformation
Timeline
Manager, Marketing & Business Development
Indian School of Business
10.2019 - Current
Manager- Business Develpement
PurpleTalk
01.2019 - 10.2019
Account Manager
Tata Consultancy Services
07.2017 - 12.2019
Pre-Sales Executive
Tata Consultancy Services
07.2015 - 06.2017
MBA - Marketing
ICFAI Business School
07.2013 - 04.2015
Bachelor of Engineering (B.E) - Electrical, Electronics Engineering Technologies
Agni College of Technology
09.2008 - 06.2012