D GURUPRABHU

SEO Analyst - Digital Marketing
Veeram technologies pvt ltd — July 23,2018

• On-Page SEO Optimization:
  Conducted thorough keyword research using tools like Google Keyword Planner, SEMrush, and Ahrefs to identify high-traffic, low-competition keywords.
  Optimized meta tags, headings, content, and URL structure to improve search engine rankings and enhance user experience.
  Implemented internal linking strategies to improve crawlability and reduce bounce rates, leading to a 15% increase in organic traffic.
  Analyzed and optimized website performance using Google Analytics, Google Search Console, and Screaming Frog to ensure fast loading speeds and mobile responsiveness.
  Regularly performed site audits to identify and fix issues such as broken links, duplicate content, and missing alt tags, resulting in improved site health.
• Off-Page SEO Strategies:
  Developed and executed link-building campaigns by securing backlinks from high-authority websites, blogs, and industry-related platforms, increasing domain authority by 30%.
  Engaged in content marketing and influencer outreach to boost brand visibility and referral traffic.
  Analyzed competitor backlink profiles and created strategies to outperform them in search rankings.
  Leveraged social media platforms to promote content, increasing brand mentions and social signals, leading to a 10% improvement in SERP rankings.
• Content Strategy & Analysis:
  Collaborated with the content team to create SEO-optimized blog posts, landing pages, and product descriptions, increasing organic engagement and conversion rates.
  Implemented schema markup for rich snippets, resulting in enhanced visibility in search results and an uptick in click-through rates (CTR).
  Worked with UX/UI designers to optimize site layout and navigation, improving user engagement metrics and on-page SEO elements.
• Analytics & Reporting:
  Created monthly SEO performance reports, utilizing Google Analytics, Ahrefs, and SEMrush to track KPIs such as traffic, keyword rankings, and backlink growth.
  Conducted A/B testing on landing pages and content to evaluate SEO effectiveness and user experience, driving a 5% conversion rate improvement.