Adobe Analytics
Dhana Suryaa
Marketing Ops Manager
Summary
Accomplished Technical Digital Marketing Manager with proven success in driving innovation and early adoption of emerging technologies and platforms. Expert in managing relationships with high-profile clients and translating marketing and social media needs into results-driven strategies.
Overview
9
9
years of professional experience
3
3
Certificates
Work History
Marketing Ops Manager
Synup
Bangalore
05.2022 - Current
- Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency and help company evolve and grow.
- Drove $4.5 million in revenue through new PPC performance ads and social media (particularly via LinkedIn) advertising innovations in 2022.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Conducted primary and secondary research to better understand customer needs and behaviors.
- Conducted market research by analyzing industry trends, consumer demographics and competitor activities to inform marketing strategy.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Directed high-value marketing program with consistent adherence to deadlines and budget constraints.
- Implemented marketing automation tools to streamline and automate repetitive marketing tasks.
- Evaluated market trends to stay current on consumer and competitor changes.
- Teamed with advertising agencies and outside consultants to develop strategic marketing plans.
- Managed and developed digital assets in line with branding and best practices.
- Optimized website content for search engines and analyzed user engagement via a content management system.
- Devised data visualization dashboards to make complex data more accessible to stakeholders. Along with reports and presentations.
Asst.Manager Marketing
Infoprolearning
New Delhi
01.2021 - 02.2022
- Unlock:OKR is a SaaS tool helps in unlocking workforce performance by turning OKR theory into reality
- Performed primary responsibility for all technical audits and optimized the website using SEO best practices
- Understood the website crawl-ability and indexing issues
- Performed ongoing keyword discovery, expansion and optimization
- Developed target persona pages and created content hubs based on discovered keywords, resulting in a win-win situation for both people and search bots
- Developed and achieved link building strategy on to SERP
- Created and implemented a C-Suite Q&A campaign on LinkedIn and responded with a video response with good ROI
- Partnered with advertising and media experts to increase marketing results
- Periodic optimization & maintenance of all Google ads accounts
- Alongside experienced with third-party PPC platforms
- Experienced working with tagging technologies (Like
- GTM, Tealium)
- Extensive research and execution of new thoughts will be conducted periodically
- Provided analytic reporting on all marketing efforts and evaluated them against their goals
- For Ref: General Manager HR: Sonia (+91 9999 138265)
Product Marketer
Profit.co
Chennai
03.2020 - 01.2021
- Profit is an Objectives & Key Results (OKRs) SaaS software integrated with task and performance management for enterprise companies
- Developed optimization strategies that increase the company's search engine results rankings
- Monitored daily performance metrics to understand SEO strategy performance via Google Analytics & ahrefs, etc
- Developed achieving strategy on Featured snippet and Schema markup
- Collaborated with other departments to ensure SEO best practices are properly implemented on newly developed webpages
- Worked with editorial and marketing teams to drive SEO with the right content strategy in content creation and content programming
- Developed and implemented link building strategy on high ranking domains organically and in paid campaigns
- Achieved guest blogging and influencer marketing relationship strategy on niche markets
- Manage campaign expenses, staying on budget,estimating monthly costs and reconciling discrepancies
- Professionalized in creating Marketing Automation & Improving the lead efficiency.
- For Ref: COO: Senthil Rajagopal (+91 9886 827927)
Marketing Manager
Guidanz Inc
Chennai
05.2016 - 03.2020
- A SaaS-based Product Company. They offer two B2B enterprise software solutions:1. Skedler: an analytics automation tool, 2. BI Connector: a data virtualization platform
- Performed successful marketing campaigns for SaaS and IoT products, to increased lead-gen across regions
- Successfully managed (USD) 25 thousand dollar budget campaign projects and achieved the project's scheduled goals
- Experienced with CSM, CRM, marketing automation platforms, and other marketing technologies
- Planned and calculated the marketing budget alongside
- ROI to provide insights at scale, solving the analytical needs using Google Analytics & Alexa Analytics
- Engaged in various channel marketing techniques to identify the best resellers and established OEM partnership engagements
- Specialized in ideate conversion-optimized Landing pages,enhanced signups form-fields, lead flow pop-up banner's &push notification strategies based on Geo IP targeting
- Effective search engine optimization (SEO) tactics were developed and deployed
- To optimize current content and identify new opportunities.
Digital Marketing Analyst
Calibrace Inc
Chennai
05.2015 - 04.2016
- A SaaS-based Product Company that builds Applicant Tracking System on the cloud
- Increased customer interaction rate by 25% by engaging organic marketing strategies
- Including onsite and off-site optimization and keyword expansion research on company goals
- Assisted in SEO efforts on the Calibrace website
- Ensured SEO hygiene for 25 pages
- Listed the product in 30+ software directory searches
- Work with Sales Head to grow sales pipeline & met quarterly revenue goals.
- For Ref: Recruitment Specialist: Sneha Jain (+91 9840 348690)
Marketing Coordinator
Designer Park Pvt Ltd
Chennai
08.2014 - 08.2015
- Brand Consulting and Design Services.
- Trained over a year in the designing department
- Also, been a product photographer for the products:
- Kwality Ltd - Sona Ghee & BP Indian Oil brands, etc
- Handled Brand Consultation for various size firms
- For ref: Design Specialist: Prasanth (+91 9087 795577)
Education
Master of Business Administration - Marketing and Operations
SRM University
07.2013 - 05.2015
Bachelor of Science - Computer Science
SRM University
07.2010 - 05.2013
PGDM - Supply Chain Management
MADURAI KAMARAJ UNIVERSITY
Tamilnadu, India 03.2014 - 04.2015
Skills
Keyword ResearchSEOContent MarketingSEM - Paid CampaignsMarketing AutomationGoogle Tag ManagerGoogle AnalyticsCMSCRMLinkedIn Sales NavigatorProduct Management
AI Implementation
Email Marketing Campaigns
Multi-Channel Marketing
Social Media Expert
Web Analytics
Adobe Creative Suite Proficiency
Audience Outreach
Pricing strategy
Campaign Management
Market Positioning
Budgeting and Allocation
Public and Media Relations
Accomplishments
- Achieved 100% lead-level tracking by introducing multiple web-application for PPC Campaigns.
- Collaborated with the development teams in the creation of our own UTM tracking parameter web tools, which helped us improve our revenue and reduce our premium tool subscriptions.
Software
GA4
Hubpot, Salesforce, Keep, Zoho
Zapier
Data Studio
Marketo
Unbounce
Hootsuite
Certification
Google Analytics Individual Qualification
Timeline
Marketing Automation using ChatGPT & AI
04-2023
Marketing Ops Manager
Synup
05.2022 - Current
Building Interactive Dashboards
05-2022
Asst.Manager Marketing
Infoprolearning
01.2021 - 02.2022
Product Marketer
Profit.co
03.2020 - 01.2021
Google Analytics Individual Qualification
03-2019
Marketing Manager
Guidanz Inc
05.2016 - 03.2020
Digital Marketing Analyst
Calibrace Inc
05.2015 - 04.2016
Marketing Coordinator
Designer Park Pvt Ltd
08.2014 - 08.2015
PGDM - Supply Chain Management
MADURAI KAMARAJ UNIVERSITY
03.2014 - 04.2015
Master of Business Administration - Marketing and Operations
SRM University
07.2013 - 05.2015
Bachelor of Science - Computer Science
SRM University
07.2010 - 05.2013