Dhanalakshmi R

• Planned, implemented and tracked sales and marketing strategies to promote brand products.
• Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
• Prepared and administered annual budget of 32Cr.
• Motivated team members to continuous improvement in promoting and selling target products.
• Consulted with product development teams to enhance products based on customer data.
• Coordinated innovative strategies to accomplish objectives and boost long-term profitability.
• Developed innovative marketing campaigns based on key objectives.
• Helped incorporate product changes into marketing message to drive customer engagement and firm profits.
• Compiled product, market and customer data to forecast accurate sales and profit projections.
• Organized and delivered training sessions to sales team for new product content and technological advancements.
• Improved and boosted brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach.
• Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
• Met all deadlines, exceeding expectations and effectively rolling out marketing campaign.
• Developed insights on marketing campaigns to assess performance against goals.
• Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns.
• Increased my portfolio product sales and brand exposure by developing new packaging, collateral, and sales materials and optimizing target audience reach.
• Generated 20% in sales through effective networking and marketing strategies to grow new business and increase productivity.
• Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets.
• Captured new customers by optimizing business strategies and launching products to diversify offerings.
• Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
• Supervised all marketing and planning activities to exceed my portfolio segment sales and margin goals.

Nov 2010 – Sep 2011

Trainee Professional Service Officer Pfizer Limited, Bangalore, India Overall Key Deliverables:

· Provided In-house trainings for new joiners & employees about the process, communication & soft skills

· Responsible for providing the sales team with the necessary technical expertise to enable them to sell the product

· Provided necessary guidance & direction to the sales team for executing sales plans and brand promotion initiatives and enable them to sell the product

· Conducted Continuing Medical Education (CME) programs in Hospitals to enhance the product wise sales by providing the educational inputs, product reminders, posters, leaflets

· Conducted retail trends and competitor activities in order to observe and evaluate execution of plans and products

· Assisted with product development, pricing and new product launches as well as developing new business opportunities

· Handled product related enquiries, stock supply and availability of stocks and maintained extensive coordination with distributors and dealers

· Increased sales and gross margins by 15% percent and achieved pharmacy business objectives, developed and implemented in-store programs to increase sales

Key Deliverables:

· Implemented new product promotion plans and handled communication for brands

· Maintained a good relation with Medical Doctors, Retailers, Distributors, and Customers & with Team members

· Achieved market share metrics and distributed an average of 50 prescriptions per day and increased prescriptions for newer products as well as the prescription base of existing products by 20% and gross margins by 25% percent

· Conducted Continuing Medical Education (CME), Mass contact programs, OPD Camps in hospitals and clinics

· Achieved sales targets month-on-month & business growth of 110% in a span of two years in the assigned area and awarded as a best team member

Assisted the pharmacists with checking in and pricing drug orders, third party transactions and relevant paperwork

· Worked with various Medical Doctors, Hospitals, Nursing Homes and Diagnostic Laboratories

· Responsible for collecting test samples, payment and delivering of reports and conducted regular Health Camps in Bangalore

Achieved primary and secondary sales values and politely resolved customer queries related to laboratory tests etc.