Dhananjay Sathe
Navi Mumbai
Summary
Experienced professional with a strong background in Brand Marketing -related roles. Proficient in Marketing strategies, Sales Planning and Brand loyalties. Skilled in problem-solving and optimizing performance. Capable of managing multiple brands and collaborating effectively with various teams. Committed to continuous learning and staying current with industry trends to contribute to organizational success.
Overview
8
8
years of professional experience
Work History
Brand Manager
CIPLA Ltd.
Mumbai
02.2023 - Current
- Established metrics to measure the success of each marketing activity or campaign.
- Collaborated with sales teams on product launches, promotions and pricing strategies.
- Evaluated existing processes related to branding efforts to ensure they are efficient and effective.
- Directed internal teams on how best to represent the brand in communications both internally within the organization as well as externally with partners or customers.
- Analyzed market trends, customer requirements and competitive strategy to identify opportunities for increasing customer and business value.
- Strategically devised customer approaches, meeting sales objectives, and capitalizing on emerging opportunities.
- Collaborated with other departments to coordinate strategic marketing activities.
- Developed marketing strategies based on corporate objectives and market trends.
Product Manager
Hetero Healthcare
08.2021 - 01.2023
- Driving product road mapping and lifecycle management including value proposition and functionality, product strategy elements (domain, business cases, pricing, buy / build / partner direction) and product release
- Influencing present and future products by determining current & future market trends; creating new & innovative product features (NPI) for effective control of revenue leakage
- Facilitating the entire gamut of pre & post marketing activities for launch of new products; monitoring commercial success and overall product performance and competitiveness in marketplace, taking corrective actions as appropriate
- Serving as key client facing contact for the product portfolio; ensuring alignment of go-to-market & pricing policies with product portfolio objectives
- Bringing out USPs of all products to achieve higher sales; identifying changes in market demand and modifying strategies for entry into new / challenging and dry & uncovered territories
- Establishing & nurturing business relationships with current, & prospective accounts to generate new business
- Managed the brands in orthopedic basket pain management therapy, K plast and Vetory range
- Established the usage of patch as a concept to manage pain through activities and campaign
- Increased sale of Vetory range by 20% with the help of activities campaigns
Assistant Product Manager
Medley Pharmaceutical Pvt. Ltd.
Mumbai
01.2020 - 08.2021
- Worked In Gynecology segment
- Executed 'Iron ki Kami Janche' camps created a visibility and noise level for RB tone XT
- This helped to increase the sale by 10%
Product Executive
Micro Labs Pvt. Ltd.
Bangalore
03.2019 - 01.2020
- Worked in cardio diabetic division
- Handled a brand Benlong
- Initiated & suggested the Power of 3 Campaign to create a noise level at doctor level and ensure brand recall
Area Marketing /Sales Manager
Wellthy Therapeutics
Mumbai
12.2017 - 02.2019
- Converted the leading doctors viz
- Endocrinologists and Physicians for prescribing the program to the patient
Territory Business Manager
Abbott Healthcare Pvt. Ltd.
Ahmadnagar
07.2016 - 11.2017
- Building brands and ensuring target achievement by meeting the target customers
Education
MBA(Executive ) - Healthcare Management
Indian Institute of Management (IIM)
CALCUTTA09-2024
Post- Graduate Diploma - Pharmaceutical and life sciences Management
Welingkar Institute of Management Development And Research
MUMBAI04-2016
Bachelors - Pharmacy
Mumbai University
MUMBAI01.2013
Skills
- Product Management
- Brand Management
- Sales
- Business Development
- Marketing
- Consumer Research
- Market Research
- Campaign Management
- Product Development
- Product Delivery
- User Experience
- Market Need Analysis
- New Business Development
- Customer Experience Management
- Brand Portfolio Management
- Return on Investment (ROI)
- Team Building
- Leadership
- Growth tracking
- Sales strategy
- Brand loyalty initiatives
- Brand strategy
- Marketing expertise
- Marketing Communications
Personal Information
Date of Birth: 09/19/91
Locationpreference
- Mumbai
- Pune
Targetindustry
Healthcare & Pharma
Timeline
Brand Manager
CIPLA Ltd.
02.2023 - Current
Product Manager
Hetero Healthcare
08.2021 - 01.2023
Assistant Product Manager
Medley Pharmaceutical Pvt. Ltd.
01.2020 - 08.2021
Product Executive
Micro Labs Pvt. Ltd.
03.2019 - 01.2020
Area Marketing /Sales Manager
Wellthy Therapeutics
12.2017 - 02.2019
Territory Business Manager
Abbott Healthcare Pvt. Ltd.
07.2016 - 11.2017
MBA(Executive ) - Healthcare Management
Indian Institute of Management (IIM)
Post- Graduate Diploma - Pharmaceutical and life sciences Management
Welingkar Institute of Management Development And Research
Bachelors - Pharmacy
Mumbai University
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