Dhananjay Singh
New Delhi
Summary
I am an ambitious individual with a strong learner and determination to succeed, and I am a results-driven Key Account Manager in modern trade sales within the grocery and FMCG sector, with strong expertise in category development, executing JBP (Joint Business Plans), managing promotions, the ability to drive revenue growth, strengthen customer relationships, enhance in-store execution, and I am skilled in negotiation, sales planning, process improvement, and operational excellence across the categories.
Overview
24
24
years of professional experience
Work History
SELF EMPLOYED
DRM ENTERPRISES
09.2024 - Current
- Managed sourcing, procurement, and trading of agri products - fox nuts (phool makhana).
- Managed primary and secondary sales.
- Identified needs of customers promptly and efficiently.
- Prioritized and organized tasks to efficiently accomplish service goals.
- Focused on new business development to grow business.
KAM – Modern Trade
RAJDHANI FLOUR MILLS LTD
New Delhi
06.2024 - 09.2024
- Managed key MT accounts, B2B, such as “RPG-Spencer’s, CP Wholesale-LOTS, Metro Cash and Carry, Flipkart Wholesale, Dewrika-DJT, Spar, Vishal Mega Mart,
- Negotiated annual terms, listings, promotions, and payouts.
- Analyzed sales data to optimize product mix and improve category performance.
- Implemented brand visibility elements, and tracked competitor activities.
KAM – Modern Trade
LIFESTYLE FOODS PVT. LTD
10.2017 - 06.2024
- Managed key MT accounts of B2C, B2B, HoReCa, BULK, such as “RPG- Spencer’s, CP Wholesale-LOTS, Metro Cash And Carry, Flipkart Wholesale, Dewrika-DJT, Spar, Vishal Mega Mart, D-Mart, Jumbo tail, Kirana King, Kirana Kart –Zepto, Haldiram, Bikaner, ITC, Anmol Biscuit, Taj Sats & Hotels and regional chains Sodhi Supermart, Modern Bazaar, Raj Mandir etc..
- Responsible for primary & secondary sales across MT, B2B, HoReCa, institutions, standalone stores, and new business development.
- Planned annual promotions, QPS, visibility, TOT, and customer budgets.
- Strengthened customer relationships and improved brand exposure.
- Analyzed customer needs and recommended solutions to drive conversions.
AREA MANAGER - GlaxoSmithKline
CPM INDIA SALES & MARKETING PVT.LTD
03.2017 - 10.2017
- Managed MT accounts for GSK products, including Horlicks, Boost, Sensodyne, Crocin, ENO, Iodex, and Otrivin, at major retailers like RPG-Spencer's, Reliance Mart, Big Bazaar, Vishal Mega Mart, and ABRL-MORE.
- Oversaw pharmaceutical store operations for GSK brand products, including Horlicks, Sensodyne, Crocin, ENO, Iodex, and Otrivin, ensuring compliance and efficiency.
- Developed comprehensive training programs to enhance team skills and product knowledge.
- Coordinated marketing strategies to elevate brand visibility within the region.
- Implemented process improvements to optimize operational efficiencies across all locations.
- Organized promotional activities, including events and discount campaigns, through in-store BTL efforts.
- Collaborated with the sales team to develop effective marketing strategies for new drugs and SKUs.
- Trained new representatives on product knowledge and sales techniques effectively.
Sales Officer – Modern Trade
PARAG MILK FOODS LTD
05.2016 - 03.2017
- Managed sales, brand development, negotiations, and distribution.
- Oversaw primary and secondary sales, and supply chain.
- Executed retail promotions and BTL activation for dairy products.
- Maintained strong client relationships, and ensured stock availability.
Senior Manager - Sales &Customer Development
SAMPURN ORGANIC PVT. LTD
11.2014 - 05.2016
- Managed distributors, team performance, and territory sales.
- Responsible for business development, market analysis, and expansion.
- Handled organic staples portfolio, including pulses, rice, oil, spices, etc.
- Managed complete sales operations, planning, and customer relations.
- Streamlined supply chain processes to improve efficiency and reduce waste.
- Analyzed market trends to identify opportunities for growth in organic sectors.
Senior Executive Manager – Staples, Food and F&V
FUTURE GROUP
11.2012 - 10.2014
- Managed Cereals, Pulses, Cooking Medium, Flour, Spices, Sugar & Dry Fruits.
- Responsible for sales growth, shrinkage control, merchandising, and fill rates.
- Led perpetual audits, assortment planning, and customer service operations.
Warehouse Executive
FUTURE GROUP
10.2010 - 11.2012
- Managed warehouse operations including GRN, inward/outward, MBQ vs POQ.
- Oversaw vendor management, negotiation, tracking stock in transit, and MIS.
Assistant Department Manager
FUTURE GROUP
01.2008 - 10.2010
- Managed distributors, merchandising, customer service, sales, and promotions.
- Oversaw multiple food categories including biscuits, dairy, beverages, etc.
Team Leader – Warehouse & Staples
PANTALOON RETAIL INDIA LTD
05.2005 - 10.2008
- Ensured same-day GRN processing per SOP.
- Managed stock transit tracking, fill rates, vendor management, and inventory.
- Handled daily store operations, sales MIS, forecasting, and planning.
CUSTOMER SERVICE EXECUTIVE - DST ICICI
ICICI BANK LTD
05.2002 - 10.2005
- Assisted customers with personal loan applications and provided necessary documentation guidance.
- Prioritized and organized tasks to efficiently accomplish service goals.
- Worked with cross-functional teams to achieve goals.
- Evaluated credit reports to determine customer eligibility for loan products.
- Collaborated with underwriting teams to ensure timely loan processing and approvals.
- Educated clients on financial products, helping them make informed decisions.
- Provided guidance to customers regarding the terms and conditions of their loans.
- Prepared loan documents for accuracy prior to closing process.
- Performed verification of customer's employment status, income level, debt-to-income ratio, and other factors to ensure compliance with regulatory standards.
Education
B.Com - Commerce
Delhi University
DELHI01.2001
12th - Commerce
CBSE
BOKARO STEEL CITY01.1998
10th - Science
CBSE
BOKARO STEEL CITY01.1996
Skills
- Key account management
- Sales analysis
- Sales strategy development
- Negotiation and business development
- Business development
- Category and channel growth
- Data-driven decision making
- Team leadership and training
- Market analysis and insights
- Inventory and supply chain management
- Customer relationship management
- Merchandising and visibility planning
- Relationship building
- Supply chain coordination
Hobbies and Interests
- Cooking
- Travelling
- Learning & Development
Personal Information
Title: Key Account Manager – Modern Trade (Grocery & FMCG)
Languages
- English
- Hindi
- English
Accomplishments
Appreciation Award for Best Performer - Lifestyle Foods Pvt. Ltd.
Timeline
SELF EMPLOYED
DRM ENTERPRISES
09.2024 - Current
KAM – Modern Trade
RAJDHANI FLOUR MILLS LTD
06.2024 - 09.2024
KAM – Modern Trade
LIFESTYLE FOODS PVT. LTD
10.2017 - 06.2024
AREA MANAGER - GlaxoSmithKline
CPM INDIA SALES & MARKETING PVT.LTD
03.2017 - 10.2017
Sales Officer – Modern Trade
PARAG MILK FOODS LTD
05.2016 - 03.2017
Senior Manager - Sales &Customer Development
SAMPURN ORGANIC PVT. LTD
11.2014 - 05.2016
Senior Executive Manager – Staples, Food and F&V
FUTURE GROUP
11.2012 - 10.2014
Warehouse Executive
FUTURE GROUP
10.2010 - 11.2012
Assistant Department Manager
FUTURE GROUP
01.2008 - 10.2010
Team Leader – Warehouse & Staples
PANTALOON RETAIL INDIA LTD
05.2005 - 10.2008
CUSTOMER SERVICE EXECUTIVE - DST ICICI
ICICI BANK LTD
05.2002 - 10.2005
B.Com - Commerce
Delhi University
12th - Commerce
CBSE
10th - Science
CBSE