DHANANJAYAN JAGADEESH
Bangalore
Summary
Accomplished marketing professional with 19 years of demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful leader talented in building teams and motivating personnel to new levels of performance.
Career Highlights
- Hands on experience in developing client focused content and sales driven collaterals.
- Proven ability to drive record-high marketing campaign response rates and execute successful product and service promotions.
- Solid project management skills with the ability to manage multiple projects globally.
- Demonstrated experience in devising high impact digital marketing strategies.
- Well versed with marketing automation platforms such as Hubspot, Marketo, Silverpop and Salesfusion.
- Highly proficient in MS Office suite, Word, Excel and Powerpoint and CRM's like Salesforce.com, Dynamics 365, Zoho, and Freshworks.
Overview
20
20
years of professional experience
Work History
Marketing Manager
To-Increase
Remote
10.2023 - Current
- Lead the development of strategic marketing plans to achieve company objectives and targets
- Oversee all digital marketing initiatives, including website management, SEO/SEM, email marketing, social media marketing, and online advertising campaigns
- Develop and implement performance marketing strategies to drive measurable results
- Drive content creation efforts and manage brand identity
- Implement strategies to acquire new customers and enhance customer engagement
- Conduct market research and lead a team of marketing professionals.
Associate Director - Inbound Marketing
Highradius Corporation
Remote
01.2022 - 03.2023
- Owned website conversions and ensured seamless user experience
- Collaborated with product marketing team
- Drove top of funnel content strategy and built buyer personas
- Worked with digital marketing team to build content and track performance
- Built online communities and liaised with publishing houses and media channels.
Senior Marketing Manager - Digital
sa.global
Bangalore
06.2016 - 12.2021
- Led the marketing team and spearheaded inbound marketing operations
- Created, drove, and promoted marketing programs
- Managed content collateral and web marketing team
- Developed web experience and managed channel marketing programs
- Led the Customer Reference Program.
Marketing and Communications Consultant (Volunteer)
Indo-Canada Chamber of Commerce (ICCC)
Canada
08.2015 - 02.2016
- Provided strategic marketing/communications advice
- Managed and promoted events
- Focused on promoting ICCC's mission and driving membership
- Launched and promoted ICCC's signature initiative.
Marketing Manager
Botree Software
Chennai
05.2014 - 08.2015
- Developed marketing strategies and contributed to demand generation programs
- Devised and implemented high impact digital marketing strategies
- Revamped corporate website and managed SEO/SEM and social media marketing
- Developed PR plan and digital assets.
Marketing Manager
UCAM Pvt. Ltd.
Bangalore
10.2014 - 02.2015
- Developed marketing strategies and executed digital marketing activities
- Provided subject matter expertise for demand generation programs
- Developed distinctive digital marketing strategies.
Marketing Manager, India
Somnia Solutions
Chennai
07.2012 - 04.2014
- Led central marketing team and developed go-to-market strategies
- Managed outbound communications and monitored campaign performances
- Managed all marketing materials and developed micro-sites
- Mentored subordinates and guided marketing support.
Marketing Communications Manager (Contract)
Globe Group FZCO.
Dubai
10.2011 - 06.2012
- Developed and launched integrated marketing campaigns
- Launched new products and reviewed sales reports
- Developed and implemented strategic marketing and communication plans
- Handled marketing campaigns and implemented brand loyalty programs
- Developed CRM and transformed intranet into a dynamic website
- Supervised branding and communication plans.
Marketing Communications Manager
AstraZeneca
Bangalore
08.2010 - 10.2011
- Developed and implemented marketing and brand communication plans
- Managed internal and external communications
- Ensured technical optimization of websites
- Managed external communications and issues management
- Developed catalogues and training brochures
- Developed digital marketing strategies.
Relationship Manager
HDFC ERGO General Insurance Co.
Bangalore
06.2008 - 08.2010
- Developed and implemented marketing strategies and campaigns
- Worked collaboratively with sales team
- Monitored and supervised campaign roll-out
- Responsible for new product launches and product marketing
- Developed digital marketing plans and monitored website metrics
- Managed marketing materials and provided creative support.
Marketing Manager
VETA Pvt. Ltd.
Bangalore
09.2004 - 12.2007
- Developed and implemented direct marketing plans
- Managed marketing budget and contract negotiations
- Provided key inputs on marketing strategies
- Implemented process controls and managed marketing strategies
- Developed overseas business and forecasted sales targets.
Education
Sales and Marketing Connections Program -
Humber College
01-2016
Designated Professional Marketer -
Canadian Institute of Marketing
Canada10-2015
Master of Business Administration - Marketing and Finance
International Management Institute
India03-2008
Bachelor of Engineering - Information Science
Visvesvaraya Technological University
India02-2004
Certified in Google Analytics and Google AdWords -
Certified HubSpot Inbound Marketer -
Skills
- Digital Marketing
- Social Media Marketing
- SEO/SEM
- Team Recruiting and Hiring
- Competitive Analysis
- Campaign Management
- B2B Marketing
- Web Analytics
- Campaign Planning
- Performance Evaluations
- Marketing Program Management
- Content Marketing
- Demand Generation
- Inbound Marketing
Personal Information
- Date of Birth: 10/29/1982
- Gender: Male
- Nationality: Indian
- Marital Status: Married
Languages
- English
- Hindi
- Tamil
- Telugu
- Kannada
Timeline
Marketing Manager
To-Increase
10.2023 - Current
Associate Director - Inbound Marketing
Highradius Corporation
01.2022 - 03.2023
Senior Marketing Manager - Digital
sa.global
06.2016 - 12.2021
Marketing and Communications Consultant (Volunteer)
Indo-Canada Chamber of Commerce (ICCC)
08.2015 - 02.2016
Marketing Manager
UCAM Pvt. Ltd.
10.2014 - 02.2015
Marketing Manager
Botree Software
05.2014 - 08.2015
Marketing Manager, India
Somnia Solutions
07.2012 - 04.2014
Marketing Communications Manager (Contract)
Globe Group FZCO.
10.2011 - 06.2012
Marketing Communications Manager
AstraZeneca
08.2010 - 10.2011
Relationship Manager
HDFC ERGO General Insurance Co.
06.2008 - 08.2010
Marketing Manager
VETA Pvt. Ltd.
09.2004 - 12.2007
Sales and Marketing Connections Program -
Humber College
Designated Professional Marketer -
Canadian Institute of Marketing
Master of Business Administration - Marketing and Finance
International Management Institute
Bachelor of Engineering - Information Science
Visvesvaraya Technological University
Certified in Google Analytics and Google AdWords -
Certified HubSpot Inbound Marketer -
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