DHANASEKAR RAJENDRAN
CHENNAI
Summary
Dynamic Multilingual sales leader with a proven track record, enhancing market share and tripling sales volume through strategic planning and team leadership. Expert in budgeting and building strong client relationships, achieved a 300% increase in channel sales revenue. Skilled in negotiation and market analysis, driving substantial business growth and partner satisfaction.
Overview
14
14
years of professional experience
Work History
Area Sales Manager
Mahindra & Mahindra
Chennai
09.2022 - Current
- Accountability for volume and Market Share pertaining to Tamilnadu-1 territory through appointed channel.
- Increase in sales volume to 3x, and market share improvement within the given area.
- Handles a revenue book of 20 Crore within given Territory.
- Created strategic sales plans, designed to increase sales, customer loyalty and market awareness.
- Monitored sales team performance and provided training to help reach targets.
- Developed and maintained strong relationships with key stakeholders, partners, and customers.
- Developed and implemented strategies to maximize customer satisfaction and retention.
- Increased profitability by developing pipelines, utilizing multiple marketing channels, and sales strategies.
- Profiled, targeted, and prospected territory within and beyond the existing customer base to expand reach and revenue.
- Aligned business planning and financial processes with performance improvements.
- Performed market analysis to gather industry insights and inform strategic plans.
- Played a major role in Increasing market share for the given command area.
- Spearheaded ongoing market and competitor comparisons to forecast market trends.
- Developed innovative marketing campaigns to drive substantial sales.
Channel Sales Manager
VE Commercial Vehicles Ltd
Chennai
08.2016 - 09.2022
- Developed and executed an effective channel sales strategy to maximize customer satisfaction.
- Analyzed sales performance data to optimize pricing strategies and maximize profit margins across various product lines.
- Collaborated with cross-functional teams to create customized solutions for channel partners based on their specific needs and goals.
- Conducted market research to identify emerging trends and opportunities for expansion into new markets.
- Achieved a 300% increase in channel sales revenue through strategic partner relationships and innovative marketing initiatives.
- Implemented a targeted sales strategy, resulting in an 8% growth in market share within 6 months.
- Led cross-functional teams to develop and launch new products, driving a 10% increase in customer acquisition.
- Implemented innovative lead generation techniques that boosted the sales pipeline by 40%.
- Negotiated and closed key deals with strategic partners, resulting in a 20% increase in revenue.
- Collaborated with key stakeholders to optimize pricing strategies, resulting in a 5% improvement in profit margins.
Area Sales and Operations Manager
Universal Construction Machinery Ltd
Chennai
11.2012 - 08.2016
- Developed sales strategies to achieve short- and long-term sales revenue objectives.
- Appointed new dealers in some areas to increase volumes.
- Developed and implemented a marketing plan to increase brand awareness and attract new customers.
- Dealer management, service team management, and key accounts management.
- Managing KPIs, setting dealer targets.
- New product development, promoting new products in Tamil Nadu and Kerala.
Senior Sales Engineer
Sany Heavy Industry
Chennai
11.2010 - 11.2012
- Spearheaded the launch of a new product line.
- Managed key accounts, ensuring customer satisfaction and retention rates.
- Delivered technical presentations to potential clients, leading to a 20% increase in conversions.
- Designed and executed email marketing campaigns that drove customer engagement and retention.
- Analyzed market trends to identify new opportunities for growth and expansion.
Education
MBA - Marketing Management
Madras University
Chennai01-2012
B.E - Mechanical Engineering
Anna University
06-2010
Skills
- Budgeting
- Team leadership
- Sales Strategy
- Strategic planning
- Problem solving
- Multilingual
- Rapport and relationship-building
- Brand building
- Product development
- Brand awareness
- Client Relationship
- Market Analysis
- Sales forecasting
- Market research
- Negotiation Skills
- Channel Management
- Marketing strategy
- Training and Development
- Business Development and Planning
- Analytical skills
- Market and competitor analysis
- Sales process
- Performance Metrics
- Account Management
- Networking
Accomplishments
- Mahindra - Best sales person pan India for surpassing target FY 23-24.
- VE Commercial -Received a outstanding contribution award for FY 18-19 for improving volume and market share.
- VE Commercial - Rewarded for getting breakthrough with Major key accounts for FY 21-22.
- VE Commercial - Reward from product head for getting the largest order of 250 units for POL Tender.
- Universal - PAN India Topper for FY13-14 & 14-15.
Languages
English
First Language
Tamil
Proficient (C2)
C2
Telugu
Proficient (C2)
C2
Hindi
Upper Intermediate (B2)
B2
Timeline
Area Sales Manager
Mahindra & Mahindra
09.2022 - Current
Channel Sales Manager
VE Commercial Vehicles Ltd
08.2016 - 09.2022
Area Sales and Operations Manager
Universal Construction Machinery Ltd
11.2012 - 08.2016
Senior Sales Engineer
Sany Heavy Industry
11.2010 - 11.2012
MBA - Marketing Management
Madras University
B.E - Mechanical Engineering
Anna University
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