Ahref
Dhanesh Shah
Digital Marketing Manager
Mumbai
Summary
Proactive goal and achievement-oriented Digital Marketing Manager with 7+ years of marketing and leadership experience. Looking for a senior Lead position where I can utilize my experience, knowledge, and leadership skills to help my team and organization reach desired growth & success. Over the years, with natural talents in developing and implementing successful strategies for organic and paid marketing campaigns, I helped diversify clients from retail, FMCG, Pharmacutical, ed-tech, e-commerce, IT, etc., to enhance their digital growth, revenue, and sales. I am an articulate communicator, a natural leader, and an organized manager.
Overview
8
8
years of professional experience
7
7
years of post-secondary education
4
4
Certifications
4
4
Languages
Work History
Digital Marketing Manager
Cactus Communication
Mumbai
09.2022 - Current
- Administered marketing calendar and posted new content to coincide with new product and service releases.
- Masterminded highly successful digital strategies for various platforms to attract customer engagement.
- Monitored and evaluated website analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets.
- Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
- Met deadlines, exceeding expectations and effectively rolling out paid ad campaigns.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Directed marketing projects through conceptual planning, schedule management and final implementation.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Evaluated employees' strengths and assigned tasks based upon experience and training.
- Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
- Accomplished multiple tasks within established timeframes.
- Delivered feedback to decision-makers regarding employee performance and training needs.
- Maximized performance by monitoring daily activities and mentoring team members.
Digital Marketing Manager
e.Soft Technologies
Mumbai
03.2021 - 09.2022
- Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
- Administered marketing calendar and posted new content to coincide with new product and service releases.
- Monitored and evaluated website analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets.
- Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
- Masterminded highly successful digital strategies for various platforms to attract customer engagement.
- Managed relationships with high-profile clients and translated marketing and social media needs into results-driven strategies.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Successfully launched offline and online consumer targeting and marketing strategy.
- Created social media content with consistent content and tone.
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Discussed SEO needs and optimized strategies for short- and long-term campaigns.
- Improved page content, keyword relevancy and branding to achieve search engine optimization goals.
- Managed team engaged in ongoing product optimization, account management and ad placement.
- Directed successful search engine marketing campaign that used solid linking, technical and keyword research tactics.
- Utilized techniques such as cold calling, networking and prospecting to develop new leads.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
- Monitored return on investment of online and social media marketing efforts.
Digital Marketing Manager
Altido Marketing Lab
Mumbai
08.2020 - 03.2022
- Analyzed and reported social media and online marketing campaign results.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Discussed SEO needs and optimized strategies for short- and long-term campaigns.
- Evaluated monthly performance statistics and used data to inform future strategies.
- Increased customer engagement through social media.
Digital Marketing Executive
Pikateck
Mumbai
01.2019 - 08.2020
- Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Leveraged MailChimp and klaviyo to implement email campaigns and monitor performance.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement.
- Developed and executed multiple digital marketing efforts to enhance brand visibility and increase revenue.
- Mentored employees on industry best practices and job-specific marketing tasks to support quality deliverables.
- Planned and executed web, SEO, database marketing and social media advertising campaigns.
- Gathered campaign results and developed reporting dashboard to illustrate campaign effectiveness.
- Supported new client acquisition with superior strategy and world-class presentations.
- Created and distributed monthly SEO reports to notify clients of site traffic, goals and KPIs.
- Developed insights on marketing campaigns to assess performance against goals.
- Generated 60% increase in sales through effective marketing strategies to grow new business and increase productivity.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Recruited and hired experienced contractors to complete projects on time and within budget requirements.
- Directed marketing projects through conceptual planning, schedule management and final implementation.
SEO Executive
Business Standard
Mumbai
03.2017 - 03.2019
- Monitoring Off-Page activity of website,
- Developed and implemented quality link-building strategies.
- Using On-Page knowledge to enhance and optimize search results.
- Researched and implemented search engine optimization recommendations.
- Utilized search engine optimization and emphasized importance of link building.
Technical Support Consultant
Sutherland Global
04.2016 - 01.2017
- Monitor, control and manage business operations to meet customer expectations and company goals.
- Building a bridge between company and Client.
- Resolved diverse range of technical issues across multiple systems and applications for customers and end-users.
Education
Post Graduation Diploma in Business Management - Marketing
NMIMS
Mumbai 01.2021 - Current
Post Graduation Certification in Digital Marketing - Marketing & Communication
Upgrad
Mumbai 06.2020 - 06.2022
Bachelor of Computer Applications - Computer Software And Media Applications
Hinduja College
Mumbai 08.2011 - 01.2015
Skills
SEO
On-Page - Off-Page OptimizationLink-BuildingTraffic Monitoring by GoogleAnalyticsSocial Media HandlingSocial Media OptimizationGoogle AD CampaignLead GenerationSocial Media Campaign Management
YouTube OptimizationKeyword PlanningContent marketing
Project Management
Marketing Strategies
Market Analysis
Strategic planning
Campaign management
Marketing and advertising
Email Marketing
SEM strategy development
Revenue Generation
Software
Mail Chimp
Google Analytics
Search Console
Klaviyo
Yelp
Google Ads
Certification
Branding & Communication
Dancing, Playing Cricket, chess and Indoor & outdoor games, watching Web series and movies.
I am very passionate about dancing, To relax my mind and for fun play indoor and outdoor games especially chess and cricket, Big fan of bollywood movies and all type of web-series.
Timeline
Digital Marketing Manager
Cactus Communication
09.2022 - Current
Marketing Communication in PR
12-2021
Social Media & Content Marketing
09-2021
Marketing Analysis
06-2021
Branding & Communication
04-2021
Digital Marketing Manager
e.Soft Technologies
03.2021 - 09.2022
Post Graduation Diploma in Business Management - Marketing
NMIMS
01.2021 - Current
Digital Marketing Manager
Altido Marketing Lab
08.2020 - 03.2022
Post Graduation Certification in Digital Marketing - Marketing & Communication
Upgrad
06.2020 - 06.2022
Digital Marketing Executive
Pikateck
01.2019 - 08.2020
SEO Executive
Business Standard
03.2017 - 03.2019
Technical Support Consultant
Sutherland Global
04.2016 - 01.2017
Bachelor of Computer Applications - Computer Software And Media Applications
Hinduja College
08.2011 - 01.2015