Ahref
Dhanesh Shah
Digital Marketing Manager
Mumbai
Summary
Proactive goal and achievement-oriented Digital Marketing Manager with 7+ years of marketing and leadership experience. Looking for a senior Lead position where I can utilize my experience, knowledge, and leadership skills to help my team and organization reach desired growth & success. Over the years, with natural talents in developing and implementing successful strategies for organic and paid marketing campaigns, I helped diversify clients from retail, FMCG, Pharmacutical, ed-tech, e-commerce, IT, etc., to enhance their digital growth, revenue, and sales. I am an articulate communicator, a natural leader, and an organized manager.
Overview
8
8
years of professional experience
7
7
years of post-secondary education
4
4
Certifications
4
4
Languages
Work History
Digital Marketing Manager
Cactus Communication
Mumbai
09.2022 - Current
- Administered marketing calendar and posted new content to coincide with new product and service releases.
- Masterminded highly successful digital strategies for various platforms to attract customer engagement.
- Monitored and evaluated website analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets.
- Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
- Met deadlines, exceeding expectations and effectively rolling out paid ad campaigns.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Directed marketing projects through conceptual planning, schedule management and final implementation.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Evaluated employees' strengths and assigned tasks based upon experience and training.
- Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
- Accomplished multiple tasks within established timeframes.
- Delivered feedback to decision-makers regarding employee performance and training needs.
- Maximized performance by monitoring daily activities and mentoring team members.
Digital Marketing Manager
e.Soft Technologies
Mumbai
03.2021 - 09.2022
- Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
- Administered marketing calendar and posted new content to coincide with new product and service releases.
- Monitored and evaluated website analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets.
- Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
- Masterminded highly successful digital strategies for various platforms to attract customer engagement.
- Managed relationships with high-profile clients and translated marketing and social media needs into results-driven strategies.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Successfully launched offline and online consumer targeting and marketing strategy.
- Created social media content with consistent content and tone.
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Discussed SEO needs and optimized strategies for short- and long-term campaigns.
- Improved page content, keyword relevancy and branding to achieve search engine optimization goals.
- Managed team engaged in ongoing product optimization, account management and ad placement.
- Directed successful search engine marketing campaign that used solid linking, technical and keyword research tactics.
- Utilized techniques such as cold calling, networking and prospecting to develop new leads.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
- Monitored return on investment of online and social media marketing efforts.
Digital Marketing Manager
Altido Marketing Lab
Mumbai
08.2020 - 03.2022
- Analyzed and reported social media and online marketing campaign results.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Discussed SEO needs and optimized strategies for short- and long-term campaigns.
- Evaluated monthly performance statistics and used data to inform future strategies.
- Increased customer engagement through social media.
Digital Marketing Executive
Pikateck
Mumbai
01.2019 - 08.2020
- Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Leveraged MailChimp and klaviyo to implement email campaigns and monitor performance.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement.
- Developed and executed multiple digital marketing efforts to enhance brand visibility and increase revenue.
- Mentored employees on industry best practices and job-specific marketing tasks to support quality deliverables.
- Planned and executed web, SEO, database marketing and social media advertising campaigns.
- Gathered campaign results and developed reporting dashboard to illustrate campaign effectiveness.
- Supported new client acquisition with superior strategy and world-class presentations.
- Created and distributed monthly SEO reports to notify clients of site traffic, goals and KPIs.
- Developed insights on marketing campaigns to assess performance against goals.
- Generated 60% increase in sales through effective marketing strategies to grow new business and increase productivity.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Recruited and hired experienced contractors to complete projects on time and within budget requirements.
- Directed marketing projects through conceptual planning, schedule management and final implementation.
SEO Executive
Business Standard
Mumbai
03.2017 - 03.2019
- Monitoring Off-Page activity of website,
- Developed and implemented quality link-building strategies.
- Using On-Page knowledge to enhance and optimize search results.
- Researched and implemented search engine optimization recommendations.
- Utilized search engine optimization and emphasized importance of link building.
Technical Support Consultant
Sutherland Global
04.2016 - 01.2017
- Monitor, control and manage business operations to meet customer expectations and company goals.
- Building a bridge between company and Client.
- Resolved diverse range of technical issues across multiple systems and applications for customers and end-users.
Education
Post Graduation Diploma in Business Management - Marketing
NMIMS
Mumbai 01.2021 - Current
Post Graduation Certification in Digital Marketing - Marketing & Communication
Upgrad
Mumbai 06.2020 - 06.2022
Bachelor of Computer Applications - Computer Software And Media Applications
Hinduja College
Mumbai 08.2011 - 01.2015
Skills
SEO
undefinedSoftware
Mail Chimp
Google Analytics
Search Console
Klaviyo
Yelp
Google Ads
Certification
Branding & Communication
Dancing, Playing Cricket, chess and Indoor & outdoor games, watching Web series and movies.
I am very passionate about dancing, To relax my mind and for fun play indoor and outdoor games especially chess and cricket, Big fan of bollywood movies and all type of web-series.
Timeline
Digital Marketing Manager
Cactus Communication
09.2022 - Current
Marketing Communication in PR
12-2021
Social Media & Content Marketing
09-2021
Marketing Analysis
06-2021
Branding & Communication
04-2021
Digital Marketing Manager
e.Soft Technologies
03.2021 - 09.2022
Post Graduation Diploma in Business Management - Marketing
NMIMS
01.2021 - Current
Digital Marketing Manager
Altido Marketing Lab
08.2020 - 03.2022
Post Graduation Certification in Digital Marketing - Marketing & Communication
Upgrad
06.2020 - 06.2022
Digital Marketing Executive
Pikateck
01.2019 - 08.2020
SEO Executive
Business Standard
03.2017 - 03.2019
Technical Support Consultant
Sutherland Global
04.2016 - 01.2017
Bachelor of Computer Applications - Computer Software And Media Applications
Hinduja College
08.2011 - 01.2015
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