Summary
Overview
Work History
Education
Skills
Platform Expertise
Personal Information
Languages
Timeline
Generic
Dhanroop Pillai

Dhanroop Pillai

Bengaluru

Summary

Marketing strategist with 12 years of experience in digital marketing operations. Currently, I am working as an Associate Director at Publicis Global Delivery, where I lead a team of 30 marketers providing advertising solutions for seven major consumable brands across commerce and search platforms. I manage a monthly budget of over $1M, ensuring high-quality standards to prevent any makegoods. I excel at building strong client relationships, understanding their needs, and translating them into effective partnership plans. My role involves creating and implementing strategic solutions, conducting client reviews, and collaborating with internal teams to achieve business objectives.

Overview

12
12
years of professional experience

Work History

Associate Director

Publicis Global Delivery | Publicis Groupe
Bengaluru
11.2021 - Current
  • Leading a team of 30 marketers in the commerce and search domain, managing brands in beauty, hygiene, and pet feed
  • Managing a monthly budget exceeding $1M, ensuring quality standards are met
  • Build strong relationships with clients and onshore teams, translating their needs into partnership plans
  • Assess existing business processes, workflows, and procedures related to identifying inefficiencies, gaps, and areas for improvement
  • Define key performance indicators (KPIs) and metrics to measure the effectiveness and impact of initiatives on deliverables, resource utilization, and stakeholder satisfaction
  • Collaborate cross-functionally to execute business objectives
  • Conduct periodic client reviews to update on account performance and refine goals
  • Develop short and long-term marketing and experience strategies
  • Define strategic solutions for complex client problems
  • Lead strategy creation and implementation across multiple clients
  • Proactively address issues, escalate concerns, and implement corrective actions as needed to mitigate risks and maintain the delivery momentum
  • Develop detailed strategy briefs with the Account Services team
  • Direct Creative, Media, Data Intelligence, and Technology teams to ensure alignment with strategy and brand
  • Develop strategies to drive new business and revenue opportunities
  • Plan and manage career development for team members.

Team Leader

Cognizant Technology Solutions
07.2019 - 10.2021
  • Led a team of 30+ managing over 1000 brands on Amazon.in
  • Hired and trained over 100 marketing professionals on Google Ads and Amazon Brand Advertising
  • Grew brand presence across multiple categories (home appliances, consumables, apparel, electronics)
  • Created SOPs and process maps to optimize time and effort utilization
  • Identified automation opportunities and created BR documents for the automation team
  • Contributed to the team Wiki for knowledge sharing
  • Innovated processes to reduce critical defects and risks
  • Delivered business goals and metrics, mentoring SMEs and quality leads
  • Co-owned budget planning with top accounts and presented business reviews to top management.

Product Trainer

Cognizant Technology Solutions
01.2015 - 06.2019
  • Conducted training sessions for new hires and existing employees, specializing in Google Ads
  • Managed training batches and ensured a comprehensive understanding of digital marketing concepts
  • Prepared and updated training materials, including manuals, presentations, and handouts
  • Developed training content that addressed product and process knowledge
  • Specialized in customer service training, enhancing trainees' ability to handle customer inquiries and issues
  • Ensured that trainees were well-equipped to provide high-quality customer service
  • Identified gaps and areas for improvement in the training process
  • Worked closely with other trainers, subject matter experts, and team leaders to ensure alignment in training objectives
  • Facilitated knowledge-sharing sessions to keep the training team updated on new developments and best practices.

Operations Analyst

IBM India Private Ltd
09.2012 - 01.2015
  • Supported Google Video Ads campaign management for North America and Canada
  • Analyzed accounts to provide custom advertising solutions
  • Created and optimized campaign performance reports
  • Collaborated with the ad review team to ensure creative approvals
  • Adjusted bids and targeting settings to optimize performance.

Education

Sr. Secondary -

Bishop Johnson School & College
01.2009

Secondary -

Bishop Johnson School & College
01.2007

B. Com (Bachelor of Commerce) -

Allahabad

Skills

  • Marketing Operations
  • Digital Marketing
  • Advertising Solutions
  • Business enablement & onboarding
  • Client Relationship Management
  • Strategic Planning
  • Team Leadership
  • Budget Management
  • Client Reviews
  • Cross-functional Collaboration
  • Performance Measurement
  • Stakeholder Satisfaction
  • Media Planning
  • Technology Alignment
  • Revenue Opportunities
  • Career Development
  • Training and Development
  • SOPs and Process Optimization
  • Automation
  • Defect Reduction
  • Product Training
  • Campaign Management

Platform Expertise

  • Google Ads
  • Bing Ads
  • Apple Ads
  • Walmart
  • Instacart
  • Criteo
  • Citrus
  • Amazon Search Advertising

Personal Information

  • Father's Name: Mr. R.G Pillai
  • Title: Operations | Marketing | Training
  • Date of Birth: 01/22/91
  • Nationality: Indian
  • Marital Status: Married

Languages

  • English
  • Hindi
  • Malayalam

Timeline

Associate Director

Publicis Global Delivery | Publicis Groupe
11.2021 - Current

Team Leader

Cognizant Technology Solutions
07.2019 - 10.2021

Product Trainer

Cognizant Technology Solutions
01.2015 - 06.2019

Operations Analyst

IBM India Private Ltd
09.2012 - 01.2015

Sr. Secondary -

Bishop Johnson School & College

Secondary -

Bishop Johnson School & College

B. Com (Bachelor of Commerce) -

Allahabad

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