Dhanshree Rokade

Client Domain: Financial Services (Credit Bureau / Lending Marketplace) Project: CIBIL Product SEO

• Led SEO and organic growth initiatives for 1,100+ CIBIL-related URLs across awareness-to-conversion funnels.
• Conducted keyword research, content clustering, and technical audits to improve site visibility and crawl efficiency.
• Optimized metadata, internal linking, and page structures to enhance search rankings and indexation.
• Delivered data-driven insights from GA4, GSC, and SEMrush; tracked performance through monthly reports.
• Collaborated with cross-functional teams to execute content and on-page optimization strategies.

Key Highlights:

• Drove strong organic traffic growth for the CIBIL product within six months.
• Improved performance of the Credit Score Range cluster through targeted SEO efforts.
• Enhanced visibility of How-to and Factors Affecting Credit Score content.
• Strengthened internal linking and resolved keyword cannibalization across key CIBIL clusters.

• Conducted periodic technical audits and ensured website hygiene.
• Performed competitor analysis to identify gaps and opportunities.
• Implemented SEO strategies to improve search rankings and organic traffic.
• Conducted keyword research aligned with business objectives, optimizing content and tracking performance.
• Provided content recommendations and executed strategies to enhance SEO.
• Optimized and re-optimized underperforming URLs to boost traffic and rankings.
• Advised on pre- and post-migration strategies to maintain traffic and rankings during website revamps.
• Tracked and analyzed website performance, reporting insights weekly, monthly, and quarterly.
• Led client communications, including weekly performance sync-ups.
• Client domain: global IT consulting and cloud solutions provider, Financial services

Key Highlights:

• Achieved a 62% YoY increase in organic traffic (724,530 vs. 447,600) during the initial year of engagement by optimizing existing pages, creating new service-focused pages, and enhancing content for the main domain of finance client.
• 41% YoY traffic growth (21,623 vs. 15,374) on the blog subdomain via strategic SEO improvements.
• Improved ranking for high-competition keywords (13.6M search volume) from page 3 to page 1 in initial year of project handling.
• Strengthened topical authority through topic cluster-based content and crafted precise SEO article briefs aligning with brand guidelines and collaborated with product experts to refine content per client feedback.

• Perform a comprehensive technical audit of the website.
• Provide UI/UX suggestions for the pages to optimize conversion.
• Implement on-page and off-page optimization strategies.
• Optimizing existing website content by conducting thorough Keyword research and identifying content enhancement opportunities.
• Provide SEO-based suggestions for creating content on new websites.
• Write effective SEO content for blogs and social media posts.
• Monitor website performance and implement traffic improvement measures.
• Fix technical issues such as 404 Error, duplicate content, problems related to XML sitemap, broken links, etc.
• Maintain / Increase organic search engine rankings for different search queries.
• Handle the social media projects - Content idea & publishing (Facebook, Instagram)
• Client Domain: Healthcare

• Responsible for maintaining SEO guidelines and actively researching, brainstorming and proposing new approaches to improve search engine ranking.
• Identify best practices adopted by the industry and try to inculcate them in client business.
• Involved in quarterly SEO planning process.
• Performing extensive keyword research and constantly evaluating them as per the need.
• Performing On page optimization & re-optimizing the underperforming URLs based on mapping vs. ranking analysis and other performance metrics.
• Providing remote support, advice, and recommendations to clients.
• Work closely with development teams to provide technical SEO support, recommendations, and QA.
• Delivered On-site technical analysis & recommendations during website revamp.
• Tracking and analyzing performance of website. Created comprehensive metrics and generated web traffic reports based on those metrics. Reporting the same to client along with recommendations if any.
• Client domain: global IT consulting and cloud solutions provider, elearning platform

• On page optimizations included Keyword research, creating Meta tags, Image optimization and optimization of content.
• Perform off Page activities like Guest Posting, Article Submission, and Press Release to generate traffic.
• Provide recommendations and execute strategies for content development in coordination with SEO goals.
• Client domain: Healthcare (In house)