Dhara Gandhi
Marketing Project Management
Mumbai,MH
Summary
As an Associate Manager with over 6 years of experience in managing various projects in the health care industry. I have managed and have been recognized at PAN India level for projects of launching medical services across various states in India. I have managed teams and interns to drive multiple rollouts. I am a self-motivated and detail-oriented professional with a flexible and versatile nature. I specialize in being recognized as an accomplished Public Relations Specialist.
I seek full-time opportunities to help apply my knowledge and continue learning and growing.
Overview
8
8
years of professional experience
6
6
years of post-secondary education
Work History
Assistant Manager
Ziqitza Healthcare Limited
Mumbai, MH
10.2018 - Current
- Successfully project managed numerous multi-lingual direct mail and email campaigns simultaneously.
- Managed the successful launch of ‘1500’ ambulance service for Madhya Pradesh remotly
- Currently leading the upcoming launch of 330 ambulances project in Jharkhand
- Cost reduction by streamlining roles accross various work screams, leveraging communications materials, monitoring budgets, and developing protocol.
- Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies.
- Worked closely with all product development departments to create and maintain marketing materials.
- Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Developed innovative and targeted collateral to support overall branding objectives.
- Developed company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
Senior Marketing Executive
Ziqitza Healthcare Limited
Mumbai, MH
10.2015 - 10.2020
- Handling multiple states (Punjab/Jharkhand/Madhya Pradesh/Odisha) marketing and public relation activities for the brand.
- Generating monthly, quaterly and annual reports to aid the account executive and overall project management
- Coordinated staffing, hiring and onboarding
- Managed the content creation of all marketing collateral that were designed to drive campaigns
- Proofread all the collateral to eliminate errors.
- Developed plans based upon extensive research and prospects targeted.
- Developed insights on marketing campaigns to assess performance against goals.
- Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Conducted regional branding and marketing activities to build brand identity and awareness.
- Structured brand guidelines for regions to follow for all creative and activities.
- Created monthly newsletters, awareness campaigns, medical handbooks, etc., for multiple regions in various languages.
- Identified and tracked press coverage of competition as well as the brand during the time of crisis as well as otherwise.
- Maintained supplier relations and timely payment to vendors, along with that prepared comparatives for different vendor/ agency evaluation with the set criteria.
- Conduct technical negotiation with regards to Price, Delivery, Quality and other Terms & Conditions with vendor/ agency/client.
- Identifying suitable award events and ensuring the organizations participation.
Education
MBA - Marketing
Sister Concern Of Wellingkars
Pune 04.2013 - 01.2015
Bachelors in Business Management - Marketing
SNDT College
Mumbai 03.2010 - 12.2013
Skills
Project management supervision
Traditional marketing strategies
Media Communications strategies
Content writing for marketing
Project planning
Local brand management
Exective leadership management
Team management
Accomplishments
- Managed a fund raise campaign to raise funds for the frontline Healthcare Warriors in testing times of Covid from concept creation to launch.
- Supervised team of 6 staff members.
- Documented and resolved vendor evaluation which led to proper finalization of vendor through systematic scope of work derived.
Timeline
Assistant Manager
Ziqitza Healthcare Limited
10.2018 - Current
Senior Marketing Executive
Ziqitza Healthcare Limited
10.2015 - 10.2020
MBA - Marketing
Sister Concern Of Wellingkars
04.2013 - 01.2015
Bachelors in Business Management - Marketing
SNDT College
03.2010 - 12.2013