Dharani K
SEO SPECIALIST | AI SEO & TECHNICAL SEO EXPERT
Coimbatore
Summary
Results-driven digital marketing professional adept at leveraging SEO techniques to boost website performance and visibility. Skilled in keyword research, content optimization, Link Building and technical SEO on multi-industry experience. Collaborative team player known for achieving measurable results and adapting to changing digital landscapes.
Overview
9
9
years of professional experience
Work History
SEO Specialist
SwissArabian PerfumesCo LLC
03.2025 - Current
- Influenced international SEO, Shopify SEO, technical SEO, schema markup, H1-H6 structure, internal linking, topical clusters, search intent mapping, AI SEO, and GEO for organic growth.
- Managed multi-region SEO for Shopify stores across the UAE, KSA, Qatar, Kuwait, and Oman. Implemented semantic keyword and search intent-based on-page optimization.
- Increased organic traffic 5.3x in Qatar, and improved traffic across the UAE, KSA, Oman, and Kuwait.
- Ranked commercial perfume keywords in the top 1-5 positions across GCC markets. Moved multiple keywords from non-ranking to first-page organic results.
- Developed transparent SEO performance reports to demonstrate progress toward client objectives over time.
SEO Specialist & Consultant
ASASI Group
Dubai
02.2024 - 02.2025
- Managed international e-commerce SEO across the UAE, Qatar, Kuwait, Oman, Saudi Arabia, and Bahrain.
- Advised clients on effective content marketing strategies, including the creation of high-quality, keyword-optimized articles that drive traffic and engagement.
- Improved user experience through website audits, analyzing performance metrics, and making recommendations for optimization.
- Improved organic search traffic with high-quality backlink acquisition and link-building techniques.
- Independently executed end-to-end on-page SEO for all website pages, improving overall technical SEO health score by 23%.
SEO Executive & Consultant
ROAS Digital
07.2023 - 12.2023
- Provided SEO consulting for U.S. and U.K.-based clients (ESBNYC, ESRT London), performing in-depth keyword research, technical and on-page SEO audits, competitor analysis, and executing strategic SEO roadmaps to drive organic traffic growth and SERP performance.
- Increased targeted keyword visibility and overall website authority by 10% within a short timeframe.
Digital Marketing Executive
Valkilsearch(Zolvit)
06.2022 - 06.2023
- Applied AI-driven SEO optimization techniques.
- Increased organic traffic by 20% through strategic link-building initiatives, including high-authority backlink acquisition, guest posting, and off-page SEO optimization. Recommended and implemented CRO strategies that improved lead generation and user engagement by 15%.
Digital Marketing Executive
Xerago
10.2020 - 04.2022
- Initiator in foundation setting, project kick-off, website UX and technical analysis, site structure suggestions. Creating a plan of action for the initial page SEO optimization, keyword research, strategic theming, and prioritization.
- I received the Best Performance Award for team management in B2B market research, based on the product/service to analyze the traffic share among prominent search engines.
- Technical website accessibility analysis and recommendations to enhance user engagement, user navigation, and reduce bounce rate for regional clients.
- Extensive monthly reporting on keyword performance, content gap analysis reports, technical audit findings, and website performance.
- Collaborated with web developers to ensure SEO best practices were consistently applied across all site elements.
- Enhanced website rankings by implementing effective on-page and off-page SEO strategies.
- Utilized Google Analytics and Google Tag Manager to monitor website performance, track user behavior, and optimize SEO strategies based on data insights. Delivered SEO optimization for SaaS-based digital marketing solutions.
Content Writer & SEO
Amtex Software Systems
07.2017 - 09.2020
- Designed and executed B2B SEO architecture, keyword strategy, and content frameworks to drive organic demand generation.
- Integrated organic and paid acquisition strategies to improve traffic, engagement, and conversions.
- Technical SEO, on-page SEO, keyword research, SERP analysis, topical clusters, lead generation, B2B SEO, content strategy, conversion tracking, SEO roadmap.
- Led SEO initiatives for the Business Intelligence (BI) SaaS platform.
Education
Bachelor of Engineering Technology - Computer Science
NPR COLLEGE OF ENGINEERING AND TECHNOLOGY
Dindigul 04.2001 -
Skills
Technical SEO
On-Page SEO
E-Commerce
SEO AEO, GEO, AIO optimization
Claude Skill - AI tools
Google tag manager
Google analytics
Keyword optimization
Accomplishments
- Got Shooting Star Award for The Role of Team Project Coordinator and Team Management.
- Delivered 5.3x organic traffic growth and Top 1-3 keyword rankings for competitive commercial terms across GCC markets.
- Managed enterprise technical and on-page SEO for Citibank, Swiss Arabian, and ESBNYC, improving organic traffic and rankings.
- Resolved product issue through A/B testing.
- Built multi-industry SEO expertise spanning SaaS (including BI tools), B2B, B2C, eCommerce, banking, and digital marketing solutions. Successfully managed US and UK clients, led team operations, executed advanced keyword and competitor research, and implemented AI-powered SEO strategies to enhance search visibility, organic traffic, and revenue growth.
Additional Information
SEO Projects Portfolio
TOOLS
Digital Marketing Tools such as SEMrush, Ahrefs, Conductor, and Screamingfrog Adobe Web Analytics, Google Analytics Certified LinkedIn assessment for SEO.
Timeline
SEO Specialist
SwissArabian PerfumesCo LLC
03.2025 - Current
SEO Specialist & Consultant
ASASI Group
02.2024 - 02.2025
SEO Executive & Consultant
ROAS Digital
07.2023 - 12.2023
Digital Marketing Executive
Valkilsearch(Zolvit)
06.2022 - 06.2023
Digital Marketing Executive
Xerago
10.2020 - 04.2022
Content Writer & SEO
Amtex Software Systems
07.2017 - 09.2020
Bachelor of Engineering Technology - Computer Science
NPR COLLEGE OF ENGINEERING AND TECHNOLOGY
04.2001 -