Dharmendra Tripathi

Utilize marketing coordination and business development skills to achieve desired outcomes and foster profitable growth across the organization. Apply strategic planning and analysis to develop, execute, and optimize integrated marketing campaigns tailored specifically for eCommerce platforms. Cultivate and maintain professional relationships with clients, vendors, and cross-functional teams, ensuring alignment with marketplace goals and objectives. Collaborate with the team to devise website promotion strategies, manage brand presence, curate compelling content, and create impactful marketing collaterals.

• Strategize, optimize, and implement Digital Marketing projects, focusing on SEO, SMO, and Paid Marketing to align with internal and client strategic objectives. Focus on achieving organic growth, offering consultation and guidance, analyzing needs and requirements, and delivering tailored solutions to meet objectives effectively.
• Conduct thorough market and competitive analysis specific to Amazon, Walmart and Wayfair marketplaces, leveraging insights to develop innovative digital marketing and promotional plans aimed at enhancing product visibility and driving sales.
• Manage multiple paid campaigns across various platforms including Google, Bing, Facebook, Twitter, LinkedIn, Instagram, Amazon and Walmart platforms, optimizing a monthly budget exceeding $300K to advertise services, products, and offerings, driving increased conversions and maximizing ROI.
• Oversee client websites to enhance online visitor experience and boost conversion rates.
• Develop content strategy and oversee a team of freelancers to produce over 50K SEO-optimized content copies monthly, tailored specifically for Amazon and Walmart product listings, including product descriptions, category content, buying guides, and more.
• Manage and establish clients' social media presence across diverse platforms including Facebook, Twitter, Pinterest, Instagram, LinkedIn, and YouTube.
• Oversee the day-to-day operational and tactical aspects of multiple projects spanning company divisions and external agency resources.
• Supervise website optimization efforts, including A/B and multivariate testing initiatives.
• Review deliverables crafted by team leaders prior to submission to senior management and clients.
• Offer influential leadership, coaching, and mentorship to a team of 12 individuals. Facilitate impactful staff training programs while coordinating daily workflows, managing projects, and assigning tasks effectively.
• Offering support, guidance, and training to clients to ensure their success.

• Managed relationships with external agencies, vendors, and partners for successful collaborations in digital initiatives.
• Oversaw budgets for all digital channels, ensuring maximum return on investment for marketing spend.
• Optimized website performance for enhanced user experience and higher conversion rates.
• Utilized search engine optimization best practices to increase website visibility and rankings.
• Developed and executed data-driven content marketing programs, driving organic traffic growth.
• Implemented email marketing campaigns that nurtured leads and increased customer retention.
• Spearheaded the development of mobile apps and responsive websites for an enhanced user experience across devices.
• Increased brand awareness by implementing innovative digital marketing strategies.
• Partnered with sales teams to align digital marketing efforts with business objectives.
• Developed comprehensive reporting systems to measure the impact of digital marketing efforts on overall business goals.
• Improved lead generation with targeted pay-per-click advertising campaigns.
• Mentored junior team members, aiding in their professional development within the organization.
• Managed cross-functional teams to execute integrated digital marketing campaigns.
• Planned and executed web, SEO, database marketing and social media advertising campaigns.
• Directed traffic growth strategies, SEO, content distribution, email marketing, and trackbacks.
• Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
• Created email blast campaigns to target key customers.
• Gathered campaign results and developed reporting dashboard to illustrate campaign effectiveness.
• Devised content strategy to effectively engage target audiences.
• Launched successful digital marketing campaigns that achieved goals for increased website traffic.
• Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
• Improved website visibility through development and implementation of SEO strategies.
• Wrote and distributed press releases to increase brand visibility.

• Developed mobile marketing strategies, incorporating SMS, app store optimization, and location-based services for enhanced customer reach.
• Conducted ongoing competitor analysis to identify gaps in the marketplace and capitalize on new opportunities.
• Boosted website traffic with targeted content creation, keyword analysis, and link building techniques.
• Implemented video marketing initiatives for better audience engagement through visual storytelling platforms like YouTube or Vimeo.
• Developed comprehensive reporting frameworks to track campaign performance metrics over time.
• Managed Google AdWords campaigns to maximize return on investment and drive lead generation.
• Analyzed web analytics data to identify areas of improvement in user experience and conversion rates.
• Mentored junior team members in best practices for internet marketing strategy implementation.
• Increased online visibility by developing and implementing effective search engine optimization strategies.
• Optimized social media presence for increased brand awareness and customer engagement.
• Monitored emerging technologies within the digital landscape to stay ahead of industry trends.
• Managed budget allocation across various digital channels to optimize advertising spend for maximum impact on business goals.
• Improved email marketing performance through A/B testing, list segmentation, and personalized messaging.
• Collaborated with cross-functional teams to develop integrated digital marketing campaigns for product launches and promotions.
• Created and managed social media campaigns to increase brand engagement.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Conducted market research to identify new opportunities and target markets.
• Devised content strategy to effectively engage target audiences.
• Coordinated with design and media teams to develop high-quality creative assets.
• Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
• Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
• Improved website visibility through development and implementation of SEO strategies.

• Provided strong leadership to enhance team productivity and morale.
• Led cross-functional teams to achieve project milestones and deliver high-quality results.
• Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.
• Improved team performance by providing comprehensive training and fostering a collaborative work environment.
• Reduced costs, optimized resource allocation, and improved efficiency in managing projects.
• Mentored junior staff members for skill development and career progression within the organization.
• Increased customer satisfaction with timely project deliveries and seamless communication.
• Enhanced team performance with regular coaching sessions, focusing on individual strengths and areas for improvement.
• Enhanced digital marketing efforts, increasing online engagement and driving higher sales through various digital channels.

• Provided strong leadership to enhance team productivity and morale.
• Led cross-functional teams to achieve project milestones and deliver high-quality results.
• Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.
• Improved team performance by providing comprehensive training and fostering a collaborative work environment.
• Reduced bounce rates through in-depth analysis of user behavior data, identifying areas for improvement within the overall site structure.
• Regularly monitored industry trends, adapting tactics as needed to maintain a competitive edge in the ever-evolving digital landscape.
• Increased website traffic by implementing strategic SEO techniques and optimizing on-page content.
• Developed detailed reports on campaign performance using various analytics tools, presenting findings to stakeholders in an easily digestible format.
• Optimized e-commerce websites, enhancing product listings, improving site navigation, and increasing conversions.
• Streamlined website performance by identifying and resolving technical SEO issues.
• Improved user experience through comprehensive site audits and meticulous attention to detail.
• Boosted search engine rankings with consistent keyword research and targeted content development.
• Maximized ROI on paid advertising campaigns by consistently tracking performance metrics and adjusting bids accordingly.
• Implemented link-building strategies designed to increase domain authority and improve search visibility.
• Enhanced online brand visibility by creating engaging, shareable content tailored for multiple platforms.
• Nurtured organic growth over time through consistent application of white-hat SEO techniques and long-term strategic planning.
• Conducted competitor analysis to identify potential areas for growth and outperformance.
• Analyzed website analytics data to identify opportunities for growth and optimization.
• Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
• Optimized copy and landing pages for search engine marketing purposes.
• Created dynamic SEO strategies to exceed market competitors and meet client needs.
• Collaborated with editorial and marketing teams to drive SEO in content creation and content programming.
• Performed in-depth analysis of new client sites.
• Analyzed and audited clients' websites to address performance issues.
• Worked with development team to properly implement SEO best practices on newly developed code.
• Launched successful digital marketing campaigns that achieved goals for increased website traffic.
• Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.

• Analyzed competitors'' strategies and adapted best practices for a competitive edge in organic search results.
• Managed budgets for SEO projects, ensuring resources were allocated efficiently for maximum impact on business goals.
• Educated internal teams on the importance of SEO best practices, fostering a culture of collaboration towards shared goals.
• Conducted thorough website audits to identify areas for improvement, leading to enhanced user experience and site performance.
• Coordinated with web developers to ensure optimal site architecture from an SEO perspective, resulting in faster load times and improved crawlability.
• Utilized various tools such as Google Search Console, SEMrush, Ahrefs, and Moz Pro for data-driven decision-making in optimizing SEO efforts.
• Leveraged social media platforms to amplify content reach, driving additional traffic sources and enhancing overall online presence.
• Optimized on-page elements such as metadata, header tags, and internal linking structures for improved search engine indexing.
• Collaborated with content writers to develop high-quality, SEO-friendly articles, contributing to overall website authority.
• Increased website traffic by implementing effective SEO strategies and analyzing user behavior.
• Defined clear KPIs and reported on the success of SEO efforts through regular tracking and analysis of key metrics.
• Implemented technical SEO enhancements including schema markup and sitemap updates to facilitate better crawling and indexing by search engines.
• Maintained knowledge of latest industry trends and algorithm updates, ensuring continued effectiveness of SEO techniques employed.
• Monitored Google Analytics data regularly to track progress of implemented SEO tactics and make necessary adjustments.
• Managed cross-functional teams for successful SEO projects, resulting in increased organic search visibility.
• Developed and executed link-building strategies to improve domain authority, resulting in higher search engine rankings.
• Managed pay-per-click advertising initiatives alongside organic efforts for a cohesive digital marketing strategy.
• Developed comprehensive keyword research to improve content optimization, driving higher search engine rankings.
• Conducted regular content audits to identify gaps and opportunities for improvement, leading to a more comprehensive and engaging user experience.
• Utilized search engine optimization and emphasized importance of link building.
• Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
• Maintained knowledge of current market trends and algorithm updates of top search engines.
• Performed in-depth analysis of new client sites.
• Analyzed and audited clients' websites to address performance issues.
• Worked with development team to properly implement SEO best practices on newly developed code.

• Various Small and Medium-Sized Businesses
• Improved sales team productivity with tailored training programs.
• Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
• Achieved sales targets consistently by driving daily sales activities and managing the sales pipeline effectively.
• Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
• Resolved problems with high-profile customers to maintain relationships and increase return customer base.
• Demonstrated products to show potential customers benefits and advantages and encourage purchases.
• Prepared sales presentations for clients showing success and credibility of products.
• Developed strong client relationships for repeat business and increased referrals.
• Increased customer satisfaction, ensuring prompt and accurate response to inquiries.
• Developed and implemented innovative sales strategies, capturing new customer segments.
• Boosted sales performance by implementing effective sales strategies and coaching team members.
• Tailored sales pitches to match customer needs, increasing conversion rates.
• Resolved customer issues promptly, maintaining high levels of customer satisfaction and trust in the brand.
• Built relationships with customers and community to establish long-term business growth.
• Achieved sales goals and service targets by cultivating and securing new customer relationships.