Dharmendra Kumar Gond
New Delhi
Summary
With over 12 years of experience in performance marketing, I have a proven track record of driving growth and maximizing ROI across diverse digital channels. My expertise spans strategic planning, campaign management, and data-driven optimization, enabling me to deliver measurable results and exceed performance targets.
Key strengths include:
Strategic Insight: Expertise in developing and executing comprehensive performance marketing strategies tailored to business objectives and target audiences.
Data-Driven Decision Making: Proficient in leveraging analytics tools and performance metrics to refine campaigns, optimize budgets, and drive continuous improvement.
Cross-Channel Expertise: Extensive experience managing multi-channel campaigns across paid search, social media, display advertising, and affiliate marketing.
Innovation and Adaptability: Adept at staying ahead of industry trends and emerging technologies to implement cutting-edge strategies and solutions.
Team Leadership: Proven ability to lead and mentor teams, fostering a collaborative environment that drives high performance and achievement.
My background includes successful collaborations with leading brands and agencies, delivering significant revenue growth and enhanced brand visibility. I am passionate about harnessing the power of data to create impactful marketing solutions and achieve business objectives.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Senior Manager - Performance Marketing
Adglobal360 India Private Limited
05.2021 - Current
- Complete ownership of campaigns worth 72 Crores yearly for performance Marketing.
- End to end ownership from Design, formation of strategy and execution for digital marketing campaigns for biggest Automobile Giants and successful E-Commerce organizations
- Month on Month achievement of performance targets exceeding and ranging between 105-130%
- Heading Hyperlocal team with 22 performance marketing professionals consisting of 2 team leads, 2 senior executives and 18 executives
- Managing more than 2000 accounts across Google and Meta platform for Hyperlocal program.
- Managing more than 9000 campaigns and running more than 32,000 ads at any given point through:
- o Google Ads: Search, Display, Performance Max, App Install, Discovery, Video, Shopping feed ad.
- o Facebook Ads: Lead Gen, Conversion, Catalogue ad, App Install, Reach and Frequency etc.
- Ideation of Data driven innovative suggestions and new opportunities for effective scaling up the account.
- Spearheaded POCs for CDP , CAPI on Meta, ECL on Google, Offline conversion import and converted CDP, CAPI and ECL in actual use cases.
- Expertise on Advanced excel and power BI for generation of multiple reports and goal tracking.
- Coordinated with IT department to implement new technologies and systems enhancements.
- Oversaw talent acquisition, training, and development programs to build high-performing teams.
Senior Manager - PPC
Vianaar Homes Private Limited
04.2017 - 05.2021
- Generated over 180,000 leads and successfully launching 60 high-value projects
- Managed a team of 6+ employees by providing guidance, setting goals and objectives, delegating tasks, and monitoring performance.
- Generated high quality leads for villa/apartments projects
- Track, analyzed, and report on key performance metrics and identify areas of opportunity to improve KPIs across areas of responsibility. Generate daily, weekly and monthly reporting for all major metrics and goals tracking.
- Managed and optimized native advertising campaigns on Taboola, focusing on increasing engagement, driving high-quality traffic, and maximizing ROI for projects.
- Experienced to work with outsourced software development team and develop CRM software and understanding of technical aspects such as UTM.
- Experienced to work with outsourced software development team and develop websites and app under my guidance.
Assistant Manager - PPC
Vianaar Homes Private Limited
04.2014 - 03.2017
- Successfully executed and optimized paid ad campaigns.
- Worked on Ad Platforms like Google Ads, Facebook Business Manager and LinkedIn Ads.
- Worked on advanced Keyword Research and selection to generate better ROI.
- Continuously monitored opportunities for new keywords and negative keywords.
- Making changes to existing PPC campaigns and provide strategic guidance for improvement of bidding strategy, budget ideas and performance metrics.
- A/B testing with different ad creatives and landing pages to improve CTR and Conversions.
- Good understanding of Search Ads, Display Ads, Remarketing campaigns and Landing Page Designs.
- Analyzed website traffic stats for both reporting and preparing strategy.
SEO/SEM Executive
Vianar Constructions
01.2012 - 03.2014
- Start worked with keyword research through Google keyword planner tool.
- Executed Google Ads campaigns and monitor and optimized under senior's supervision.
- Tracking, reporting and analyzing paid search engine and social media campaigns.
- Experienced with On-Page and Off - Page Optimization, link building, listings, keyword analysis, competitor analysis, content optimization.
- Worked on keyword research that contributed most traffics to website.
- Developed and executed on-page and off-page organic search strategy.
Education
MCA - Computer Application
SATI
Vidisha (MP)06-2012
Bachelor of Science - Mathematics
R J College
Saran06-2008
Skills
- HTML/XML
- Google Ads
- Meta Ads
- GTM
- GA/GA4
- Taboola Ads
- LinkedIn Ads
- CRM Tools
- Meta CAPI
- Google ECL
- Advance Excel/Power BI
- Wordpress/Shopify CMS
Certification
- Medialytics Ninja - Python for Digital Marketers
- Google Analytics Individual Qualification
- Google Ads Search Certification
- Google Ads - Measurement Certification
- Google Ads Display Certification
- Advanced Excel and Power BI
- India Lead Gen Hackathon on 23rd August 2023
- Certificate in Graphic Design by NSIC, New Delhi
Accomplishments
- My project awarded in Japan. Hakuhodo Inc. honored to my Hyperlocal Team with a prestigious award for 2023! This recognition highlights our exceptional performance and outstanding results.
- Got extra ordinary performer award at Vianar Constructions.
Interests
- Cooking
- Travelling
Timeline
Senior Manager - Performance Marketing
Adglobal360 India Private Limited
05.2021 - Current
Senior Manager - PPC
Vianaar Homes Private Limited
04.2017 - 05.2021
Assistant Manager - PPC
Vianaar Homes Private Limited
04.2014 - 03.2017
SEO/SEM Executive
Vianar Constructions
01.2012 - 03.2014
MCA - Computer Application
SATI
Bachelor of Science - Mathematics
R J College
- Medialytics Ninja - Python for Digital Marketers
- Google Analytics Individual Qualification
- Google Ads Search Certification
- Google Ads - Measurement Certification
- Google Ads Display Certification
- Advanced Excel and Power BI
- India Lead Gen Hackathon on 23rd August 2023
- Certificate in Graphic Design by NSIC, New Delhi
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