Dharmendran R
Coimbatore
Summary
Dynamic retail leader with a proven track record at SMART BAZAAR (Reliance Retail Ltd), adept in promotional planning and fostering a quality assurance mindset. Achieved a significant 70% sales increase and reduced losses by 50%, demonstrating exceptional decision-making and cost control skills. Specializes in driving sales growth and staff recruitment, ensuring operational excellence.
Overview
20
20
years of professional experience
Work History
Store Manager
Smart Bazaar
Coimbatore
02.2022 - Current
- Company Overview: Reliance Retail Ltd
- Direct responsible for achieving store TOP and BOTTOM Line
- (Increased sale by 70% from 1.60cr to 2.91 cr and Reduced Loss from 34L to 17L in 6 months)
- Ensuring Store Margin is maintained
- (Improved margin from 16% to 19%)
- Ensuring store’s EBITA is positive Month on Month.(From -19% to -6%)
- Ensuring the Shrinkage is less than 0.30%
- (Last Audit closed 0.24%)
- Ensuring DAD (Defectives & Damages) is less than 0.30%.(Maintained 0.18%)
- Implementing and ensuring SOP guide lines.(Last Audit 88% On SOP Compliances)
- Having control on Inventory (Negative ,Slow moving stocks)
- Direct responsible for 91 employees (51 on roll & 40 Off roll)
- Ensuring Store and Product hygiene is maintained.(Last Audit 92%)
- Maintaining 100% Store Planogram in all Departments
- Coordinating for Local marketing activities (BTL)
- Responsible for creating other incomes for the store (Space Selling)
- Responsible for CRM – Customer complaints solving
- Regular Staff Training on SOP & New Products
- Responsible for Monthly & Weekly Brand Activities
- Reliance Retail Ltd
Store Manager
Big Bazaar
Tirupur
11.2018 - 02.2022
- Company Overview: Future Retail Ltd
- Direct responsible for achieving store TOP Line
- Ensuring store’s EBITA is positive Month on Month
- Ensuring the Shrinkage is less than 0.50%
- Ensuring DAD (Defectives & Damages) is less than 0.25%
- Driving and Achieving Loyalty programs (Profit club & future Pay)
- Implementing and ensuring SOP guide lines
- Having control on Inventory (Negative ,Slow moving stocks)
- Direct responsible for 130 employees (70 on roll & 60 Off roll)
- Ensuring Store and Product hygiene is maintained
- Responsible for creating other incomes for the store (Space Selling)
- Responsible for CRM – Customer complaints solving
- Future Retail Ltd
Operation Manager (ASM)
Big Bazaar
Coimbatore
01.2013 - 10.2018
- Company Overview: Future Retail Ltd
- Direct responsible for a team of 140 people working within the store
- Responsible for Cost Control Measures
- Responsible for creating other incomes for the store (Space Selling)
- Responsible for complete SIS (Shop in Shop) Activities
- Sole responsible for implementing the SOP in the store
- Direct responsible for ensuring and following Commercial Audit guidelines
- Responsible for Mega Events Preparation – Big Days, PHS, Crazy Weekend sales
- Responsible for CRM – Customer complaints solving
- Fastest Checkout – responsible for Cash counter Management
- Analyzing Slow and dead moving stocks
- Direct responsible for Staffs grievance redresses form
- Responsible for creating a Good working environment
- Coordinating for Local marketing activities (BTL)
- Assisting Store Manager in Store sales planning
- Heading the Loss Prevention Cell (LPC)
- Future Retail Ltd
Asst.Store Manager
LANDMARK Ltd
Lucknow
04.2010 - 12.2012
- Company Overview: A Tata Enterprise
- Direct responsibility for a team of fifty five people working within the store
- Asst Manager in a large retail store including the supervision of fifty five employees and Scheduled staff working hours and employee holidays
- Organized the promotion teams with the planning of new product launches and sales promotions
- Responsible for inventory control including the facilitation of monthly stock takes, ensuring that errors are accounted for and corrective actions are set in place to prevent it in the future
- Assisted the Store Manager with the implementation of new sales targets
- Responsible for opening and closing the store on a day to day basis
- Responsible for the reconciliation of all financial transactions at the end of each day
- Provided direction to the staff for completing performance assessments, providing constructive feedback and resolving tensions
- Managing the ordering of products and the scheduling of weekly deliveries
- Ensuring store hygiene is maintained on all 365 days
- A Tata Enterprise
Head of Books Department ( HOD)
LANDMARK Ltd
Chennai
06.2005 - 03.2010
- Company Overview: A Tata Enterprise
- Direct responsibility for a team of fifteen people working within the Department
- Organized the promotion and the planning of new product launches and sales promotions
- Responsible for inventory control including the facilitation of monthly stock takes, ensuring that errors are accounted for and corrective actions are set in place to prevent it in the future
- Provided direction to the staff for completing performance assessments, providing constructive feedback and resolving tensions
- Managing the ordering of products and the scheduling of weekly deliveries
- A Tata Enterprise
Customer Support Executive (CSE)
NET VISION CYBER TECH PVT LTD.
09.2004 - 05.2005
- Company Overview: US Based call center
- # calling up the customer
- # marketing the product
- # getting the details
- # closing the sales
- US Based call center
Education
MBA - Master of Business Administration
Adhiyamaan College of Engineering
05.2004
BBM - Bachelor of Business Management
Gobi Arts and Science College
05.2002
Skills
- Promotional planning
- Performance monitoring
- Retail operations
- Quality assurance mindset
- Accurate money handling
- Stock management
- Goal setting
- Inventory control
- Employee scheduling
- Hiring and training
- Shift scheduling
- Store maintenance
- Budget administration
- Strong multi-tasking
- Loss prevention
- Sales growth
- Documentation expertise
- Decision-making skill
- Cost control
- Staff recruitment
Languages
- English
- Tamil
- Hindi
Personal Information
- Father's Name: Raman.K.B
- Date of Birth: 11/26/80
- Marital Status: Married
Timeline
Store Manager
Smart Bazaar
02.2022 - Current
Store Manager
Big Bazaar
11.2018 - 02.2022
Operation Manager (ASM)
Big Bazaar
01.2013 - 10.2018
Asst.Store Manager
LANDMARK Ltd
04.2010 - 12.2012
Head of Books Department ( HOD)
LANDMARK Ltd
06.2005 - 03.2010
Customer Support Executive (CSE)
NET VISION CYBER TECH PVT LTD.
09.2004 - 05.2005
MBA - Master of Business Administration
Adhiyamaan College of Engineering
BBM - Bachelor of Business Management
Gobi Arts and Science College
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