Dhaval Akhani
National Sales Manager
Mumbai,MH
Summary
With over 11 years of extensive and diverse experience in sales, I have successfully contributed to market penetration through strategic planning, business development, sales execution, distributor network development, and team building. Hands-on involvement in the retail sector has equipped me with valuable expertise in managing MT/GT/Distributors/Quick-commerce, retail outlets, and HORECA chains.
Overview
11
11
years of professional experience
6
6
years of post-secondary education
3
3
Languages
Work History
Sales Head (Pan India)
Telluric Foods LTD (subsidiary of ADF Foods LTD)
Mumbai
07.2024 - Current
- Lay out the entire GTM and RTM model. Working with Modern Trade & Ecommerce/Q-commerce National category managers to develop and execute companies’ business plans growth.
- Launching India's first olive oil pickle and achieving 10% market share in ecommerce/quick commerce platforms in short span of time.
- Launching of Frozen Indian breads and frozen snacks in MT chains and quick commerce platforms.
- Manage budgets effectively, optimizing marketing spends while delivering impactful results and achieving ROI targets.
- Activate insights to drive actions that achieve customer & organization’s business objectives.
- Prepares forecasts and KPI reporting for the upper management, for use in organizational planning, financial forecasting, budget setting and strategic planning.
- Overseeing the development and growth of our D2C channel.
- Manage relationships with key distributors, ensuring distribution in targeted outlets.
- Oversee cost-to-sales ratios, ensuring optimal manpower allocation on the ground and efficient spend on BTL activities.
- Manage and optimize the Profit & Loss for all online sales channels, ensuring target achievement for sales, margins, and advertising-to-sales ratios.
- Develop and implement the trade marketing strategy for all product lines.
Head of Retail Sales (Pan India)
Natch products and services Private Ltd
Mumbai
12.2023 - 07.2024
- Expansion of brand to Pan India cities through channels like Modern Trade, General Trade, Quick – commerce, Airport retail & institution.
- Responsible for maximizing business profitability, strategic budgeting while keeping the investments under control.
- Effective inventory planning at all branches and distributor points ensuring better fill rates and controlling expiries.
- Appointing and managing the distributors and help to grow sales and overall business.
- Aggressive sampling through promoters at stores (promoter team size 35) and building on sales team Pan India.
- Channel specific and product specific growth analysis.
- Deciding on category on shelf based on sales trends to optimize sales density.
Head of Sales (Pan India)
Istore Direct Trading Private Ltd
12.2020 - 12.2023
- Planning, strategizing, and negotiating business for International, National & Regional MT chains, GT outlets, HORECA & e-commerce platforms.
- Successfully built three exclusive BRAND STORES at prime locations (Bandra, Dadar and Versova).
- Responsible for managing the brand store, working on the profitability of the stores.
- Planning, forecasting, and budgeting for brands to always ensure stock availability.
- Effective inventory planning at all branches and distributor points ensuring better fill rates and controlling expiries.
- Facilitating and servicing GT sales through 25 distributors - Pan India.
- Tailored promo executions to drive sales of slow-moving and new SKUs and penetration in the new markets.
- Work on curtailing consumer promos + visibility spends to 5-10% of primary sales.
- Achieved fill rates of 90% to primary sales for key MT accounts.
- Successfully developed Shop in Shop concept in various retail formats across states.
- Responsible for maximizing business profitability, strategic budgeting while keeping the investments under control.
- International brand introduction and supplies to UAE market.
- Planning strategic activities to maximise brand presence and off takes across various platforms.
- Motivating and mentoring the team to effectively achieve organizational as well as individual goals.
- Handling and managing a team of 40 people.
Head of Brand
Global Viso Trading Pvt Ltd
01.2018 - 12.2020
- Launched and co- founded the brand in category of seeds, nuts, baking, and staples.
- Constant innovation in category through new product introductions ensuring customer interest.
- Responsible towards budgeting, merchandising, inventory, and sales profitability.
- Vendor and brands analysis for net working capital, trading density, stock availability & stock turns.
- Planning and execution brand introductions across all formats.
- Analyzing and interpreting sales and market trend, competition, and customer requirement to facilitate planning of merchandise mix, display, and innovation.
- Recruit, mentor, and motivate brand staff to achieve financial goals with efficiency.
- Overall responsibility of the brand and ensuring profitability and year on year growth.
Zonal Head – West and North
Vie Foods Pvt Ltd
05.2014 - 01.2018
- Responsible for driving sales profitability.
- Coordinating with different retail heads for brand introduction and extension.
- Responsible for inventory levels at the distributors points ensuring better fill rates and reducing expiries.
- Coordination with modern trade category heads for range planning and MBQ set up activities.
- Planning and execution of promotions, sampling activities, festivals, and exhibition counters.
- Joint business plans with key vendors.
- Innovations in planogram with adjacency's resulting in incremental sales through cross category buying.
Education
Masters - Accounts
Lala Lajpatrai Institute of Management
Mumbai 06.2012 - 03.2014
Bachelor of commerce - Commerce
Malini Kishor Sanghvi
Mumbai 06.2010 - 03.2012
HSC -
Malini Kishor Sanghvi
Mumbai 06.2008 - 03.2010
SSC -
Bombay Cambridge School
Mumbai 06.2005 - 03.2006
Skills
Sales operations & planning
Goal setting
Staff management
Vendor management
Data analysis
Exceptional multi-tasker
Personal Information
- Date of Birth: 08/31/90
- Gender: Male
- Marital Status: Married
Timeline
Sales Head (Pan India)
Telluric Foods LTD (subsidiary of ADF Foods LTD)
07.2024 - Current
Head of Retail Sales (Pan India)
Natch products and services Private Ltd
12.2023 - 07.2024
Head of Sales (Pan India)
Istore Direct Trading Private Ltd
12.2020 - 12.2023
Head of Brand
Global Viso Trading Pvt Ltd
01.2018 - 12.2020
Zonal Head – West and North
Vie Foods Pvt Ltd
05.2014 - 01.2018
Masters - Accounts
Lala Lajpatrai Institute of Management
06.2012 - 03.2014
Bachelor of commerce - Commerce
Malini Kishor Sanghvi
06.2010 - 03.2012
HSC -
Malini Kishor Sanghvi
06.2008 - 03.2010
SSC -
Bombay Cambridge School
06.2005 - 03.2006
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