Google Analytics 4 (GA4)
Hi, I’m
Dhaval Rajput
General Manager, Operations & Growth
Surat,GJ
Summary
Business-driven General Manager with hands-on experience in scaling retail and D2C operations within premium and luxury fashion. Proven ability to lead cross-functional teams, optimize business systems, and execute profitability-focused growth strategies with a strong ownership mindset. Built deep commercial and customer understanding through a journey spanning direct sales, premium retail, flagship store leadership, and end-to-end business operations. Experienced in improving contribution margins, refining pricing and offer strategies, and driving sustainable business growth through data-backed decision-making and execution excellence.
Overview
3
Languages
13
years of professional experience
Work History
F. Engine PVT LTD (SWASHAA)
General Manager of Operations
04.2022 - Current
Job overview
- Drive end-to-end business operations across marketing, supply chain, CRM, catalog, and customer experience, ensuring alignment with revenue and profitability goals.
- Lead cross-functional teams of 70+ members, building accountability, execution discipline, and a performance-driven culture.
- Collaborate directly with founders to execute business strategy, and drive operational excellence across departments.
- Design and implement scalable operational systems across order management, warehouse operations, and inventory planning.
- Collaborated directly with founders to implement business strategy and drive operational excellence across departments.
- Managed unit economics, contribution margins, and cost structures to enable sustainable, profitable scaling.
- Strengthened vendor and partner ecosystems across logistics, technology, and service operations to enhance reliability and cost efficiency.
- Lead cross-functional problem-solving from strategic planning to execution, ensuring business continuity, operational efficiency, and sustainable growth.
RARE RABBIT
Store Manager
04.2019 - 07.2022
Job overview
- Led end-to-end operations of the first flagship store for The House of Rare, contributing to the successful establishment of the multi-category retail concept.
- Drove consistent sales growth by focusing on customer experience, styling-led selling, and premium product positioning.
- Built and trained high-performing store teams, ensuring strong alignment with brand standards, customer engagement, and conversion excellence.
- Strengthened customer retention by delivering personalized styling and relationship-driven selling, contributing to repeat business.
- Managed inventory planning, stock movement, and category performance to maximize sell-through, and minimize dead stock.
- Executed high-impact visual merchandising strategies, enhancing in-store storytelling, and driving higher footfall conversion.
- Played a key role in scaling and positioning Rare Rabbit (Men), Rareism (Women), and Footwear category (now Rarez) within a unified premium retail experience.
- Acted as a bridge between brand vision and ground execution, ensuring seamless implementation of The House of Rare retail strategy.
Raymond
Fashion Consultant
08.2017 - 03.2019
Job overview
- Delivered personalized styling consultations across Made-to-Measure (MTM) and Ready-to-Wear (RTW) categories, aligning garments with individual personality, occasion, and lifestyle.
- Drove premium sales through bespoke solutions, upselling, and cross-category styling, enhancing overall customer wardrobe value.
- Built long-term client relationships by offering end-to-end wardrobe advisory, leading to repeat business, and high customer retention.
- Collaborated with tailoring and production teams to ensure precision fit, customization accuracy, and a superior customer experience.
- Developed a deep understanding of fabric, fit, and luxury fashion psychology, contributing to higher conversion rates and customer satisfaction.
- Managed and executed luxury visual merchandising standards, ensuring store displays reflected Raymond's premium positioning.
Jack & Jones
Fashion Consultant
05.2016 - 08.2017
Job overview
- Boosted sales revenue through effective upselling and cross-selling of fashion products.
- Maximized brand sales by leveraging opportunities for upselling additional clothing items, shoes, and accessories.
- Developed lasting relationships with clients, leading to increased repeat business and loyalty.
- Provided exceptional customer service, addressing concerns promptly and professionally to maintain client satisfaction.
- Assisted in merchandising store displays, resulting in a visually appealing shopping environment.
- Merchandised store inventory in seasonal and brand displays.
- Improved inventory management by implementing efficient stock rotation strategies based on seasonal demand patterns.
HomeTown (Future Group)
Furniture Sales Associate
01.2016 - 05.2016
Job overview
- Assisted customers in selecting furniture and home furnishing products based on lifestyle, space, and budget requirements.
- Delivered personalized customer service, contributing to improved customer satisfaction and purchase confidence.
- Supported visual merchandising and showroom presentation to enhance overall customer experience.
- Developed foundational experience in retail sales, customer engagement, and consultative selling.
- Coordinated with team members to ensure smooth store operations and product availability.
Tata Docomo & MTS Telecommunications
Sales Executive & Franchise Operator
08.2013 - 05.2015
Job overview
- Successfully operated an independent MTS sales franchise, handling customer acquisition, local business development, and daily operations.
- Generated new customer acquisitions through direct sales of MTS wireless internet dongles and data solutions.
- Developed strong field sales and customer relationship skills through direct interaction and target-driven sales activities.
- Managed customer support activities, including mobile recharges, bill payments, and postpaid connection services at Tata Docomo retail outlets.
- Adapted to rapid telecom market changes during industry disruption caused by the launch of Jio and shifting consumer behavior.
Education
Sir N D Desai Sarvajanik High ScoolVankal, Surat
No Degree from Higher Secondary Education
04.2001
Sir P. T. Sarvajanik College of ScienceSurat
No Degree from Pursued Undergraduate Studies in Physics
04.2001
Skills
Operations ManagementBusiness OperationsTeam LeadershipCross-Functional ManagementRevenue Growth StrategiesCustomer Lifecycle ManagementCRM & RetentionPerformance Marketing CoordinationInventory & Warehouse ManagementVendor ManagementBusiness AnalysisProcess OptimizationOffer & Pricing StrategyCustomer Experience ManagementProblem SolvingStrategic PlanningSales & Conversion OptimizationRetail OperationsLuxury Retail ManagementVisual Merchandising
Business analysis
Logistics management
Operational Strategy
Accomplishments
• Contributed to improving conversion rates and business profitability through strategic offer creation, pricing optimization, and customer-focused promotional planning.
• Introduced and supported high-performing offer models including B1G1 campaigns and prepaid incentive strategies that contributed to business growth and customer acquisition.
• Developed profitability-focused operational and pricing frameworks to support data-driven decision-making across marketing and business functions.
• Played a key role in aligning customer experience, conversion strategy, and operational execution within a fast-growing D2C business environment.
Software
Microsoft Clarity
Google Ads
Meta Business Suite
Shopify
Unicommerce
Order Management Systems
Inventory Management Systems
CRM Tools
Customer Retention Platforms
WhatsApp CRM Automation
Microsoft Excel
ChatGPT & AI Workflow Tools
Timeline
General Manager of Operations
F. Engine PVT LTD (SWASHAA)
04.2022 - Current
Store Manager
RARE RABBIT
04.2019 - 07.2022
Fashion Consultant
Raymond
08.2017 - 03.2019
Fashion Consultant
Jack & Jones
05.2016 - 08.2017
Furniture Sales Associate
HomeTown (Future Group)
01.2016 - 05.2016
Sales Executive & Franchise Operator
Tata Docomo & MTS Telecommunications
08.2013 - 05.2015
Sir N D Desai Sarvajanik High Scool
No Degree from Higher Secondary Education
04.2001
Sir P. T. Sarvajanik College of Science
No Degree from Pursued Undergraduate Studies in Physics
04.2001