Dheeraj Mallekedi
PPC Paid Search Specialist
Amangal
Summary
Dynamic Paid Search Specialist with 4 years of experience driving ROI-focused PPC strategies across clients from eCommerce, hotel, and B2B verticals. Delivered better results for both B2B and B2C clients using various strategies. Adept at leveraging data-driven insights and advanced platforms like Search Ads 360 and Google Looker Studio to optimize performance and boost team efficiency. Recognized for strong stakeholder management and mentorship—streamlining QA workflows, elevating team proficiency, and fostering client retention through clear communication and performance summaries. Spearheaded the launch and optimization of PPC campaigns across Google and Bing for top-tier clients, including Hilton Hotels.
Paid search marketing professional with strong expertise in creating, managing, and optimizing PPC campaigns. Demonstrates keen ability to analyze data, identify trends, and implement strategies that drive measurable results. Thrives in collaborative environments, adapting seamlessly to evolving project requirements while maintaining focus on achieving objectives. Adept in keyword research, bid management, and performance tracking to maximize ROI. Reliable and results-driven with commitment to team success.
Overview
4
4
years of professional experience
2
2
Languages
Work History
Paid Search Specialist
Brainlabs India Pvt. Ltd., Bengaluru
08.2023 - Current
- Developed data-driven paid search strategies to maximize ROI, utilizing tools such as SA360 for bid management, budget control, and automated rule implementation.
- Managed Google Ads UAC campaigns and Apple Search Ads, delivering strong results with improved efficiency.
- Gained hands-on experience with AppsFlyer analytics. In 2024, successfully achieved the client’s CPA targets and received a High Performance Award.
- Participated in audits for new client pitches and contributed to the development of custom reporting tools using Google Ads and Bing Ads APIs.
- Managed multiple brand accounts across various verticals, maintaining direct communication with clients and conducting regular account audits.
- Took ownership of high-priority tasks and provided creative suggestions for ad designs to enhance paid advertising performance.
Paid search Analyst
Growth Hack Solutions Pvt. Ltd. Hyderabad
10.2021 - 07.2023
- Create end-to-end digital SEM (Google Ads) campaigns for client accounts.
- Develop ad copies for Text, Display, and Shopping formats, supported by extensive historical analysis and forecasting research to ensure that the advertising budget delivers optimal results.
- Researched and curated an extensive keyword list, short-listed and categorized products to craft text ads aimed at driving conversions such as inquiries, calls to action, download requests, bookmarks, etc.
- Conduct audits on Search, Display, and Shopping Ads performance; identify remarketing campaign needs, set frequency caps, analyze ad positioning, estimate ROI, and plan budgets.
- Prepare reports and update the client on performance, seeking approval for implementation to achieve desired results.
- Gather client business requirements, understand challenges, and perform audit reviews to deliver insights, identify opportunities, and define the scope for digital actions and activities.
- Prepare and provide client reports on a weekly, monthly, and quarterly basis, highlighting campaign strengths and weaknesses, and suggesting next steps to ensure full transparency and alignment.
Education
Bachelor of Science - Agricultural Science
Vasanth Rao Naik University
Parbhani, MH 04.2001 -
Skills
Project Management
Google Ads
Bing Ads
Apple search Ads
Google Ads Editor
Teamwork
Time Management
Google Analytics
Effective Communication
Critical Thinking
Keyword research
Dynamic search ads
Search engine marketing
Ad copywriting
Display advertising
Competitor analysis
Remarketing strategies
Bid management
Performance analysis
Shopping campaigns
Industry trends
Budget allocation
A and B testing
Pay-per-click advertising
Google analytics
Digital advertising
Microsoft Excel
Team leadership
Social media marketing
Excellent communication
Client relationship management
Timeline
Paid Search Specialist
Brainlabs India Pvt. Ltd., Bengaluru
08.2023 - Current
Paid search Analyst
Growth Hack Solutions Pvt. Ltd. Hyderabad
10.2021 - 07.2023
Bachelor of Science - Agricultural Science
Vasanth Rao Naik University
04.2001 -