SAP
Dheeraj Singh
Marketing
Noida
Summary
Adaptive professional with more 12 years working experience in marketing domain. Determined and experienced in mentoring and challenging team members to meet and exceed company goals.
Overview
12
12
years of professional experience
6
6
years of post-secondary education
Work History
Chief Manager
International Tractors Limited
New Delhi
08.2016 - Current
- Role and responsibilities
- Strategic Marketing initiatives for Asia & Latin America
- Utilized research(4 Ps), market trends, target audience statistics to effectively and appropriately drafting product promotion plans
- Implementing strategies derived from the research (For Ex New Product Launches, brand messaging, network upgradation, promotional & awareness campaigns, ATL, BTL activities. media launch & digital marketing initiatives.
- Devising & executing new product launch plans and ensuring readiness for product, marketing activities, branding, collaterals, communication, budgeting etc.
- Supervising day to day agency & in-house designers & oversaw preparation of marketing copy, videos, emails, product literature, NPL, branding, newsletter, events branding & other collaterals etc
- Worked with graphic designers and writers to establish theme and tone for content
- Revived brand manual & corporate identity program to ensure proper usages of guidelines across different brands & also executed implementation
- Handling marketing activities like photoshoot & creation of product, corporate, walk around videos
- Handling end to end events like, exhibitions, product launches, dealer & distributor meets, Annual Business conference, employee engagement activities etc
- Managing event includes finalizing event agency, event branding, collaterals & merchandising, on spot activity, vendor management, releasing ads, post event wind up, guest handling etc
- Synchronizing concerned departments & vendors to ensure all set ups & activities are executed
- Budgeting & monitoring of the expenditure
- Managing diversified category of vendors, negotiation & ensuring timely availability of the material
- Stock management of marketing collateral, merchandising & gifting items
- Handling trademark certifications across globe for all ITL properties
Sr. Executive
ANAND Automotive Pvt. Ltd, Corporate Communications
04.2014 - 08.2016
- Dealing with agencies for concept development & ideations for day to day designing
- Idealize & executed an online Brand Store for ordering all merchandise & gifting requirement
- Managing end-to-end handling of all external events related to Auto Industry (Auto Expo, Automechanica, BAJA SAE, and Volkswagen Polo & Vento Cup etc.), Technology days for OEMs, JV Ceremonies, and Press Conference etc
- Managing all internal events like Excellence Awards, Annual Hub Functions, and ANAND Leadership Development Programme
- Conducting yearly OOH (Out of Home) campaigns including Hoarding, Road Shows, Gantry, Dhaba, Umbrella & Bus Shelter Branding etc. for partner companies of ANAND
- Identification of automotive magazines & execution of displaying advertisement, articles, industry story & interviews of senior management etc
- Managing & ordering of all stationary & merchandising required by company throughout the year as per the allocated budget
- Also, includes managing of all vendor for gifting, printing (Stationary & Merchandising), and event management companies, designing & website agencies
- Taking care of all the requirement of JV partners and supporting department in terms of brochures, leaflets, diary, calendar, gifts, trophies, momentos etc
- To be arranged and dispatched
- Social Media Marketing
- Social media marketing including Facebook, twitter & other social networking sites for creating better awareness
- Ensure records and regular update of all websites for content, photographs, products, events/happening, innovations etc.
Sr. Executive
Interarch Building Products Private Limited
04.2011 - 04.2014
- Direct Marketing & business development
- Events & Exhibition(Pan India)
- Brand Management
- ATL & BTL
- Marketing Communications
- Identifying market for new segment of business (Interarch Infrastructure)
Education
MBA - Marketing
Institute of Management Studies
Noida 04.2009 - 03.2011
Bachelor of computer application (BCA) - Computer Application
Forte Institute of Technology
03.2005 - 04.2008
Senior secondary school -
Meerut Public School (CBSE Board)
04.2004 - 04.2005
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St. Thomas English Medium School (ICSE Board)
Skills
Marketing Research, data analysis & Strategy
Software
Oracle CRM
Microsoft office
Canva
Mail Chimp
Timeline
Chief Manager
International Tractors Limited
08.2016 - Current
Sr. Executive
ANAND Automotive Pvt. Ltd, Corporate Communications
04.2014 - 08.2016
Sr. Executive
Interarch Building Products Private Limited
04.2011 - 04.2014
MBA - Marketing
Institute of Management Studies
04.2009 - 03.2011
Bachelor of computer application (BCA) - Computer Application
Forte Institute of Technology
03.2005 - 04.2008
Senior secondary school -
Meerut Public School (CBSE Board)
04.2004 - 04.2005
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St. Thomas English Medium School (ICSE Board)
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