Summary
Overview
Skills
Work History
Education
Timeline
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DHEERAJ CHALLAGALI

DHEERAJ CHALLAGALI

Marketing
Bengaluru

Summary

Experienced marketing professional with a strong track record in EdTech Known for increasing user base and building strong partnerships at one of India's leading startups. Expert in driving user growth through data-driven marketing strategies and impactful partnerships. Skilled in optimizing return on investment (ROI), navigating high-pressure situations, and adapting to market changes to enhance brand presence and achieve organizational objectives.

Overview

8
8
years of professional experience
4
4

Years of Experience in EdTech

Skills

Performance Marketing

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Work History

Head of Performance Marketing

Avidii - Edtech
Bengaluru
01.2023 - Current
  • Successfully managed and optimized performance marketing campaigns, including Facebook and Google ads, resulting in increased app installations and top-of-funnel demand generation.
  • Achieved outstanding monthly growth of 70% in the funnel, demonstrating a track record of driving results.
  • Collaborated with WebEngage to design and implement customer onboarding flows, significantly enhancing funnel performance and user experience.
  • Supervised and guided the SEO manager in executing SEO and ASO strategies, utilizing tools like Uber Suggest and App Tweak.
  • Proficiently managed the funnel flow and lead optimization using HubSpot CRM, ensuring streamlined processes and data-driven decision-making.
  • Oversaw social media management, content approval, and trend-aligned content creation, ensuring a strong online presence and audience engagement.
  • Led public relations efforts, effectively boosting brand visibility, credibility, and reputation in the market.
  • Managed a team of social media managers and graphic designers, fostering a collaborative work environment and ensuring high-quality content creation.
  • Coordinated closely with the technical team to integrate marketing operations, track user behavior, and build optimal user flows for enhanced conversions.
  • Generated and nurtured leads to support the B2B sales team in achieving and surpassing their monthly targets.
  • Executed performance and BTL campaigns with partner brands, such as Paytm, MyGate, Good Co Create, Just Dial, and more, in reaching out to the target audience.


Marketing Manager | Performance and Partnerships

WhiteHat Jr
Mumbai
07.2020 - 08.2022
  • Managing ad campaigns on Facebook and Google adwords and optimizing them to lower lead generation cost
  • Part of team in setting up referral and coupon management system
  • Achieved 5% of total monthly leads generated through Complan partnership for period of 2 months.
  • Responsible for end to end partnership integration and Oversaw preparation of marketing copy, images, videos, emails and other collaterals are adhering the brand guidelines
  • Oversee day-to-day management of Partner campaigns to ensure maximum ROI is achieved.
  • On board new partners and ensure maximum exposure to right target group.
  • End to end management of Product listings on Amazon, Groupon, Flipkart, etc.
  • Initiate new campaign ideas including incentivization and bonuses for Partner programs.
  • Deliver Performance marketing reports to partners and senior management.
  • Ensure that commissions and invoices are paid in timely and accurate manner.

Marketing Generalist

WestCharge, Gurgaon
Gurgaon
01.2019 - 07.2020
  • Designed & implemented social media and content marketing strategy.
  • Driven social media and other web-based campaigns to create leads pipeline for sales to follow up.
  • Performed account-based marketing activities to ensure leads move from one stage of sales cycle to another.
  • Planned and executed timelines of App features and releases.
  • Conceptualized sound-based authentication system for wireless chargers.
  • Created analytics dashboards with IoT feeds and conceptualize predictive analytics with user data.
  • Handled Google console, App connect, Firebase for release management and App notifications.
  • Managed AMAZON SELLER account, AMAZON LAUNCHPAD listings and handling end to end operations.
  • Developed user personas and content marketing strategy.
  • Designed & executed ATL, BTL and Lead generation activities.
  • Developed direct mass mailings which resulted in 22% growth of customer base

Marketing Manager

Zaps Marketing Pvt. Ltd, Hyderabad
Hyderabad
09.2017 - 01.2019
  • Lead and develop product roadmap for Foodi5.
  • Created and managed product pricing.
  • Defined best medium for advertising and shaping product messages for different demographics.
  • Maintained strong relationship with restaurant owners and advise them on issues related to market and offer solutions on the same.
  • Coordinated with sales teams to ensure great quality set of restaurants on platform for launch.
  • Handled end to end processes (from tie up to live).
  • Gathered data and perform market research to identify target markets and assess consumer perceptions, competition, business trends and product value.
  • Monitored company brand and build brand awareness on social media

Deputy Marketing Manager

IMAX - Ramoji Krian
Hyderabad
04.2017 - 09.2017
  • Part of team in designing road map for IMAX private theatres in India.
  • Directed and launched 4 product additions into Indian Market and coordinated with team for initial sales closures.
  • Balanced company objectives and customer desires when formulating pricing and marketing strategies.
  • Responsible for managing all aspects of inbound sales and digital lead generation process.
  • Developed perspective on types of content that belong on which platform and most efficient way to produce that content.
  • Evaluated product positioning and co-marketing strategies.
  • Created Brand guide, Investor presentation, sales quotations for prospective customer and other marketing collateral's for IPT India.
  • Designed IPT website UX and accession of website flow for optimal lead generation.
  • Conferred with advertising managers to develop and implement marketing plans.

Customer Acquisition and Sales

OODOO Fiber
Chennai
05.2016 - 03.2017
  • Achieved target of 2400 customer base and annual revenue crossing 0.5M$.
  • Conversion of 18% leads generated to new customers.
  • Collaborated with customer support teams to identify ways to improve services for clients.
  • Created effective messaging using language, graphics and marketing collateral.
  • Cultivated and managed relationships with key clients, vendors and community partners.
  • Collaborated with designers and editorial team on marketing materials.

Education

BTech - Mechanical Engineering

GPREC
Kurnool
05.2008 - 03.2012

MBA - Marketing

Symbiosis Institute of Business Management
06.2014 - 03.2016

Timeline

Head of Performance Marketing

Avidii - Edtech
01.2023 - Current

Marketing Manager | Performance and Partnerships

WhiteHat Jr
07.2020 - 08.2022

Marketing Generalist

WestCharge, Gurgaon
01.2019 - 07.2020

Marketing Manager

Zaps Marketing Pvt. Ltd, Hyderabad
09.2017 - 01.2019

Deputy Marketing Manager

IMAX - Ramoji Krian
04.2017 - 09.2017

Customer Acquisition and Sales

OODOO Fiber
05.2016 - 03.2017

MBA - Marketing

Symbiosis Institute of Business Management
06.2014 - 03.2016

BTech - Mechanical Engineering

GPREC
05.2008 - 03.2012

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