DHINESH RAJENDRAN
Operation Manager - Senior Specialist
Bangalore
Summary
Experienced Operations Manager with over 10 years of expertise in multi-location operations, process optimization, and end-to-end account management. Well-versed in fostering sales collaboration, coordinating projects, and resolving issues to drive efficiency and meet key metrics. Proven ability to build strong client relationships, manage stakeholders, and lead high-performing teams in implementing proactive improvements for operational success. Adept at mastering new technologies and effectively managing multiple projects to deliver innovative solutions. Key achievements include optimizing sales and margins through effective eCommerce pricing strategies, ensuring accurate stock levels through efficient inventory management, driving growth through coordinated deals and promotions, reducing costs through streamlined stock control processes, monitoring pricing and stock based on market trends, and ensuring seamless integration of pricing, inventory, and sales data for operational efficiency.
Overview
2025
2025
years of professional experience
4
4
years of post-secondary education
3
3
Certifications
3
3
Languages
Work History
Operations Manager - Senior Specialist
Amazon Development Center
1 2019 - Current
- Sales Collaboration & Account Operations Management: Fostered synergy between sales teams and clients, ensuring timely account operations and efficient processes across multiple accounts.
- Team Leadership & Cross-functional Collaboration: Led and motivated teams to achieve business goals, collaborating effectively with IT, Quality, Compliance, and Transformation teams to manage complex projects.
- Proactive Process Optimization & Continuous Improvement: Identified and implemented automation, digitization, and efficiency improvements across operations, driving results and maximizing impact.
- Revenue Pipeline Management: Identified growth drivers and scaling opportunities, while enhancing agency capabilities through strategic consulting, product training, and adoption.
- Pricing Strategy Development & Implementation: Optimized pricing structures to maximize margins and improve competitive positioning within Amazon Ads.
- Seasonal Support & Forecasting: Provided strategic support for Prime Day, Black Friday, and Cyber Monday by creating keyword packs, bid and budget recommendations, and analyzing category trends for detailed, account-specific reports.
- Client Relationship Management: Built strong client relationships through exceptional customer service and proactive communication, driving customer satisfaction and business growth.
- Account Optimization & Campaign Management: Led optimization efforts for top decile clients in CPG & Hardline verticals, driving ad traffic and sales growth across Amazon’s ecosystem. Collaborated with agency partners, in-house marketing teams, and brand managers.
- Collaborated with Global Partner Managers & Account Executives to launch Advertiser Acceleration Programs (DAAs), providing 90-day post-onboarding support and focusing on scaling ad business to achieve ROAS goals.
- Campaign Optimization & Performance Management: Managed audience targeting, bidding, budget allocation, and reporting, while ensuring effective campaign performance and forecasting.
- Certified Expertise: Proficient in Amazon DSP Campaigns, Sponsored Ads, AMC, and Clean Room Analytics, with in-depth knowledge of Amazon’s advertising solutions.
- Campaign Reporting & Performance Tracking: Monitored key metrics and provided actionable insights to optimize campaigns continuously.
- Director-Level Project Management: Led the Search and Rescue Project and Growth Project, achieving a 74% conversion rate of partners enrolling in Amazon Ads benefits like Sponsored Ads, Amazon DSP, and AMC paid features.
Senior Process Associate
Amazon Development Center
01.2014 - 01.2017
- Daily work allocation, productivity & accuracy maintenance for a team of 20 members
- Providing resolution to high severity business tickets/emails through necessary deep dives
- Conducts CAPA Session to associates to understand the knowledge gap in guideline/SOP and clarify their queries which helped us to improve team accuracy percentage
- Training & onboarding new hires from day 1 and bring them into the process speed to ensure mapper certification for production
- Managed Jewelry launch category from creating mapping SOP for precious and non-precious jewelry and providing 99% mapping coverage against the 5 monitored competitors in the system.
- Supervised processes to eliminate weak points or bottlenecks in business operations.
- Conducted regular reviews of operations and identified areas for improvement.
- Trained junior associates in various process-related tasks, ensuring consistent quality across the team.
- Met month-end reporting objectives and deadlines.
- Supervised team of process associates to enhance accountability, develop professional skills and improve efficiency.
- Collaborated with cross-functional teams to improve overall process performance and client satisfaction.
Process Lead
Amazon Development Center
1 2017 - 1 2019
- Responsible for country wide operational goals on Amazon selection & pricing for United Kingdom, Germany, France, Italy, Spain and Japan focused towards specific product segments
- Maintaining Price Quality of products available online based on the availability, traffic distribution and requirements of the Consumers and Sellers on Amazon platform
- Conducts WBR/MBR connect with internal/External retail stakeholders to track and chase the WoW/MoM/QoQ/YoY metrics through Data Analysis/ Deep dive to provide insights and Action items
- Data Analysis of information obtained from Market trend, Customer traffic, opportunities, Customer/Seller reviews and offline surveys in effort to provide the sharpest price on the market ensuring increased sales and reputation
- Partnered with internal/external stakeholder and provided sharp and best prices recommendations through 3P sellers and external competitor matches for the deal ASINs (like DOTD ASIN, lightening deal, Gold Box deal ASINs)
- Monitored external competitors regularly for their sales and get those promos configured in our systems to ensure we replicate those promos like BB Sales, NBB sales, Voucher and coupon-based promos for the same or similar products in Amazon
- Responsible for operational goals on Competitor Best-selling selection for the Profitero competitors and Traditional Competitors with the objective of improving Amazon's competitiveness against the competitor's top selling products.
- Conducted root cause analysis, facilitating prompt resolutions to production-related issues or bottlenecks.
- Delivered quality assurance by enforcing strict adherence to established guidelines and conducting regular inspections of final products.
- Optimized resource allocation, ensuring the right personnel were assigned to appropriate tasks for maximum output.
- Calibrated machines to maintain required productivity levels and adherence to quality standards.
Education
Bachelor of Engineering - Electronics and Communications Engineering
Annamalai University
Chidambaram, India 04.2009 - 05.2013
Skills
- Operations & Process Optimization
- Team Leadership & Cross-functional Collaboration
- eCommerce Pricing & Inventory Management
- Project Coordination & Strategic Planning
- Sales & Client Relationship Management
- Campaign Management & Deal Creation
- Account & Campaign Optimization (SEO, SEM, Sponsored Ads, DSP, AMC)
- Metrics, Reporting & Data Analysis
- Cost Reduction & Efficiency Improvement
- Issue Resolution & Stakeholder Management
- Market & Competitor Analysis
- Continuous Improvement & Innovation
- Audience Targeting & Bidding
- Budget Allocation & Forecast Planning
- Campaign Reporting & Performance Tracking
Certification
Amazon DSP campaign
Timeline
AMC and Clean room Analytics
03-2024
Amazon DSP campaign
01-2024
Sponsored Ads Campaign,
01-2024
Senior Process Associate
Amazon Development Center
01.2014 - 01.2017
Bachelor of Engineering - Electronics and Communications Engineering
Annamalai University
04.2009 - 05.2013
Operations Manager - Senior Specialist
Amazon Development Center
1 2019 - Current
Process Lead
Amazon Development Center
1 2017 - 1 2019
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