DHINESH RAJENDRAN
Bangalore
Summary
Seasoned professional with over a decade of experience in multi-location operations, process optimization, and end-to-end account management. Skilled in fostering sales collaboration, coordinating projects, and resolving issues to drive efficiency and achieve key metrics. Demonstrated track record of building strong client relationships, managing stakeholders, and leading high-performing teams to implement proactive improvements for operational success. Proficient in mastering new technologies and effectively managing multiple projects to deliver innovative solutions, including optimizing sales and margins through eCommerce pricing strategies, ensuring accurate stock levels via efficient inventory management, and reducing costs through streamlined stock control processes. Adept at monitoring pricing and stock based on market trends while ensuring seamless integration of pricing, inventory, and sales data for operational efficiency.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Senior Specialist - Amazon Ads
Amazon Development Center
04.2019 - Current
- Sales Collaboration & Account Operations Management: Fostered synergy between sales teams and clients, ensuring timely account operations and efficient processes across multiple accounts.
- Team Leadership & Cross-functional Collaboration: Led and motivated teams to achieve business goals, collaborating effectively with IT, Quality, Compliance, and Transformation teams to manage complex projects.
- Proactive Process Optimization & Continuous Improvement: Identified and implemented automation, digitization, and efficiency improvements across operations, driving results and maximizing impact.
- Revenue Pipeline Management: Identified growth drivers and scaling opportunities, while enhancing agency capabilities through strategic consulting, product training, and adoption.
- Pricing Strategy Development & Implementation: Optimized pricing structures to maximize margins and improve competitive positioning within Amazon Ads.
- Seasonal Support & Forecasting: Provided strategic support for Prime Day, Black Friday, and Cyber Monday by creating keyword packs, bid and budget recommendations, and analyzing category trends for detailed, account-specific reports.
- Client Relationship Management: Built strong client relationships through exceptional customer service and proactive communication, driving customer satisfaction and business growth.
- Account Optimization & Campaign Management: Led optimization efforts for top decile clients in CPG & Hardline verticals, driving ad traffic and sales growth across Amazon’s ecosystem. Collaborated with agency partners, in-house marketing teams, and brand managers.
- Collaborated with Global Partner Managers & Account Executives to launch Advertiser Acceleration Programs (DAAs), providing 90-day post-onboarding support and focusing on scaling ad business to achieve ROAS goals.
- Campaign Optimization & Performance Management: Managed audience targeting, bidding, budget allocation, and reporting, while ensuring effective campaign performance and forecasting.
- Certified Expertise: Proficient in Amazon DSP Campaigns, Sponsored Ads, AMC, and Clean Room Analytics, with in-depth knowledge of Amazon’s advertising solutions.
- Campaign Reporting & Performance Tracking: Monitored key metrics and provided actionable insights to optimize campaigns continuously.
- Director-Level Project Management: Led the Search and Rescue Project and Growth Project, achieving a 74% conversion rate of partners enrolling in Amazon Ads benefits like Sponsored Ads, Amazon DSP, and AMC paid features.
Process Lead
Amazon Development Center
08.2017 - 03.2019
- Responsible for country wide operational goals on Amazon selection & pricing for United Kingdom, Germany, France, Italy, Spain and Japan focused towards specific product segments
- Maintaining Price Quality of products available online based on the availability, traffic distribution and requirements of the Consumers and Sellers on Amazon platform
- Conducts WBR/MBR connect with internal/External retail stakeholders to track and chase the WoW/MoM/QoQ/YoY metrics through Data Analysis/ Deep dive to provide insights and Action items
- Data Analysis of information obtained from Market trend, Customer traffic, opportunities, Customer/Seller reviews and offline surveys in effort to provide the sharpest price on the market ensuring increased sales and reputation
- Partnered with internal/external stakeholder and provided sharp and best prices recommendations through 3P sellers and external competitor matches for the deal ASINs (like DOTD ASIN, lightening deal, Gold Box deal ASINs)
- Monitored external competitors regularly for their sales and get those promos configured in our systems to ensure we replicate those promos like BB Sales, NBB sales, Voucher and coupon-based promos for the same or similar products in Amazon
- Responsible for operational goals on Competitor Best-selling selection for the Profitero competitors and Traditional Competitors with the objective of improving Amazon's competitiveness against the competitor's top selling products.
- Conducted root cause analysis, facilitating prompt resolutions to production-related issues or bottlenecks.
- Delivered quality assurance by enforcing strict adherence to established guidelines and conducting regular inspections of final products.
- Optimized resource allocation, ensuring the right personnel were assigned to appropriate tasks for maximum output.
- Calibrated machines to maintain required productivity levels and adherence to quality standards.
Senior Process Associate
Amazon Development Center
10.2014 - 07.2017
- Daily work allocation, productivity & accuracy maintenance for a team of 20 members
- Providing resolution to high severity business tickets/emails through necessary deep dives
- Conducts CAPA Session to associates to understand the knowledge gap in guideline/SOP and clarify their queries which helped us to improve team accuracy percentage
- Training & onboarding new hires from day 1 and bring them into the process speed to ensure mapper certification for production
- Managed Jewelry launch category from creating mapping SOP for precious and non-precious jewelry and providing 99% mapping coverage against the 5 monitored competitors in the system.
- Supervised processes to eliminate weak points or bottlenecks in business operations.
- Conducted regular reviews of operations and identified areas for improvement.
- Trained junior associates in various process-related tasks, ensuring consistent quality across the team.
- Met month-end reporting objectives and deadlines.
- Supervised team of process associates to enhance accountability, develop professional skills and improve efficiency.
- Collaborated with cross-functional teams to improve overall process performance and client satisfaction.
Education
Bachelor of Engineering - Electronics and Communications Engineering
Annamalai University
03.2012
Skills
- Operations & Process Optimization
- Team Leadership & Cross-functional Collaboration
- eCommerce Pricing & Inventory Management
- Project Coordination & Strategic Planning
- Sales & Client Relationship Management
- Campaign Management & Deal Creation
- Account & Campaign Optimization (Sponsored Ads, DSP, AMC)
- Metrics, Reporting & Data Analysis
- Cost Reduction & Efficiency Improvement
- Issue Resolution & Stakeholder Management
- Market & Competitor Analysis
- Continuous Improvement & Innovation
- Audience Targeting & Bidding
- Budget Allocation & Forecast Planning
- Campaign Reporting & Performance Tracking
Languages
English
Advanced (C1)
Tamil
Bilingual or Proficient (C2)
Japanese
Beginner (A1)
Personal Information
Certification
Amazon DSP campaign
Sponsored Ads Campaign,
AMC and Clean room Analytics
Certifications
01-2024
Timeline
Senior Specialist - Amazon Ads
Amazon Development Center
04.2019 - Current
Process Lead
Amazon Development Center
08.2017 - 03.2019
Senior Process Associate
Amazon Development Center
10.2014 - 07.2017
Bachelor of Engineering - Electronics and Communications Engineering
Annamalai University
Similar Profiles
Ayesha KhanAyesha Khan
HR Assistant at Employee Resource Center at Amazon Development Center Private Ltd IndiaHR Assistant at Employee Resource Center at Amazon Development Center Private Ltd India
Bharath ArrojuBharath Arroju
Specialist Customer Service Representative at Amazon Development CenterSpecialist Customer Service Representative at Amazon Development Center
ASHOK KUMAR HASHOK KUMAR H
Support Engineer IV at Amazon Development CenterSupport Engineer IV at Amazon Development Center
JUVERIYA SHAIKHJUVERIYA SHAIKH
Customer Service Associate at Amazon Development CenterCustomer Service Associate at Amazon Development Center
NAINIKA NAGIRIMADUGUNAINIKA NAGIRIMADUGU
Sr. Strategic Plan Specialist at Honeywell Technology SolutionsSr. Strategic Plan Specialist at Honeywell Technology Solutions