Dhinessh Boopalan
Chennai
Summary
To seek and maintain the full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.
Overview
13
13
years of professional experience
3
3
Certification
Work History
Sr Social Media Analyst
Innova Market Insights
2023.01 - Current
- Assembled reports and presentations to share insights and recommendations with stakeholders.
- Monitored industry trends, adjusting strategies accordingly to maintain a competitive edge in the market.
- Audited effectiveness of social media management tools and redesigned to improve efficiency and increase results.
- Implemented effective hashtag strategies that expanded reach and encouraged user-generated content sharing.
- Developed and maintained automated monitoring tools consistent with trending topics about company, brands and competitors.
- Hot topics, Trend spotting report, Hot trending reports and additional adhoc reports based on the latest trends on social media platforms.
- Analyze social media conversations, trends, and sentiment to
identify key insights and opportunities for brands within the industry. - Monitoring the social media trends based on the platforms, along with the F&B and BPCH industry.
Asst Manager - Digital & Social Media
E-Merge Tech
2022.05 - 2023.01
- Collaborated with the management team to develop strategic plans for business growth and improvement.
- Trained and managed 15+ analyst related to social media operations, tool implementation, process methodologies, Implementations of tools, dashboard creations.
- Developed detailed plans based on broad guidance and direction.
- Successfully managed budgets and allocated resources to maximize productivity and profitability.
- Made hiring recommendations to increase company's productivity and profitability with quality workers.
Social Media Process Specialist
Infosys BPM Ltd
2016.05 - 2022.05
- Served as a subject matter expert for process-related inquiries, providing guidance to colleagues when needed.
- Conducted regular process reviews, identifying inefficiencies and implementing improvements that led to increased productivity and cost savings.
- Supervised teams and vendors for media monitoring, website, landing page development, and social media reporting.
- Managed daily social media listening and alert reports for top management.
- Created monthly analysis reports using Radian6, Social Studio, Brand Watch, Talkwalker, and Sprinklr.
SMM Analyst
Pindout Soft Solutions Pvt Ltd
2014.12 - 2015.07
- Enhanced quality scores by optimizing ad relevance, landing page experiences, and expected click-through rates.
- Enhanced click-through rates by creating compelling ad copy tailored to specific target audiences.
- Researched and analyzed industry trends to inform search marketing strategies.
- Monitored and evaluated website analytics to identify trends and opportunities for improvement.
Online Monitoring Analyst
I Love Diamonds.com (Khwaahish Diamonds)
2013.12 - 2014.07
- Monitored and analyzed online consumer conversations and engagement in the jewelry industry.
- Conducted keyword research, page content analysis, and social media optimizations with third-party vendors.
- Engaged in social media retrospectives to support jewelry customers with product interests, queries, returns, and exchanges.
Web Research Analyst
Cubrosoft
2011.07 - 2013.12
- Identified trending topics and online platforms in India's e-commerce landscape for product mentions.
- Analyzed and compared conversations across regions to identify top-performing states.
- Provided insights on effective approaches for maximizing e-commerce platforms and social media mentions.
HR Recruitment Executive
Provoquer Consulting Services
2007.11 - 2009.05
- Sourced candidates using data mining, job boards, and search agencies.
- Conducted regular follow-ups with hiring managers and HR Business Partners to ensure timely recruitment.
- Managed recruitment processes via Career Essentials for compliance.
- Oversaw employee compensation and benefits programs, ensuring regulatory adherence through review, evaluation, and implementation of changes.
Education
MBA - Marketing And HR
Sri Venkateswara Institute of Science & Tech
Chennai05.2011
Bachelor of Engineering - Computer Science
Sri Muthukumaran Institute of Science And Tech
Chennai04.2008
Skills
Social media listening
Keyword analysis, Query Integration and Implementation
Social media Insights, customer Insights and ORM
Data analysis, Visualization and Reporting
CRM and Branding
Team building and Management
Certification
• Meltwater, Sprinklr, Brandwatch certified professional
• Google AdWords Certification, Power BI Skill Nation Certification
• Google Analytics and Fundamentals
Languages
English
Advanced (C1)
Tamil
Upper intermediate (B2)
Timeline
Sr Social Media Analyst
Innova Market Insights
2023.01 - Current
Asst Manager - Digital & Social Media
E-Merge Tech
2022.05 - 2023.01
Social Media Process Specialist
Infosys BPM Ltd
2016.05 - 2022.05
SMM Analyst
Pindout Soft Solutions Pvt Ltd
2014.12 - 2015.07
Online Monitoring Analyst
I Love Diamonds.com (Khwaahish Diamonds)
2013.12 - 2014.07
Web Research Analyst
Cubrosoft
2011.07 - 2013.12
HR Recruitment Executive
Provoquer Consulting Services
2007.11 - 2009.05
MBA - Marketing And HR
Sri Venkateswara Institute of Science & Tech
Bachelor of Engineering - Computer Science
Sri Muthukumaran Institute of Science And Tech
• Meltwater, Sprinklr, Brandwatch certified professional
• Google AdWords Certification, Power BI Skill Nation Certification
• Google Analytics and Fundamentals
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