Mixology
Dhiraj Agrrawal
Associate Category Manager
Bengaluru
Summary
Experienced Sales and Business Development professional with a demonstrated history of boosting sales and broadening the company's customer base across diverse sectors including E-commerce, Ed-tech, Logistics and FMCD over the last decade. Proficient in innovative program management, strategic planning, and effective team leadership. Adept at nurturing successful teams through exceptional communication skills.
Overview
10
10
years of professional experience
2
2
years of post-secondary education
5
5
Certifications
Work History
Assistant Brand Manager
Amazon.in
12.2022 - 11.2023
- Developed and implemented joint business plans with both existing and new vendors, setting clear goals for revenue growth, market share expansion, and key performance indicators.
- Contributed to successful launch of 10 new products during Prime Day and Great India Festival by coordinating with cross-functional teams and vendors.
- Secured sponsorships totaling 2.5MM and negotiated exclusive deals for key events such as Prime Day Sale and Great India Festival, aligning with marketing and category objectives.
- Performed market research to pinpoint consumer trends and preferences, fueling product innovation and yielding over 20% increase in N2B.
- Directed strategic brand plans across multiple product lines, boosting market share and brand awareness by approximately 2-4% for managed brands within respective subcategories.
- Collaborated with sales and marketing team to develop promotional strategies for key accounts and channels.
Assistant Sales Specialist- Amazon Food
Amazon.in
12.2021 - 12.2022
- Exceeded sales targets by consistently meeting and surpassing monthly quotas. Scaled up new merchant acquisition WoW launches in two qts by 4X.
- Developed and executed joint GTM plan with vendors and cross-functional teams to understand on field problems faced while on-boarding merchants and provided swift solution.
- Revamped merchant acquisition playbook introduced new KPIs to meet market competition. Resulting in increased productivity by 30% and MFP to 500 bps in two qtrs.
- Negotiated favorable contract terms, securing long-term business partnerships with key accounts.
- Scouted for new vendors to expand business volume, collected RFPs and conducted pilot drives to qualify vendors.
- Planned, tested and deployed live geo- tagging app for vendors to qualify leads and ensure beat plan coverage. This helped in reducing duplicate lead generation by ~25%.
Assistant Manager- AM Team
Amazon.in
10.2019 - 12.2021
- Collaborated with FBA team to launch Dormancy campaign, rescuing approximately 10k dormant FBA sellers in FY-20-21.
- Developed and implemented New Hire Orientation Playbook to improve training quality, utilizing CRM tools, LMS, and Knowledge banks for on-the-job learning.
- Identified third party vendors to scale up merchant outreach during COVID-19 outbreak, Secured RPFs, conducted pilots to qualify vendors and shared recommendation with higher management.
- Successfully managed budgets and allocated resources to maximize productivity and profitability.
- Leveraged data and analytics to make informed decisions to undertake any campaign request from stakeholders.
- Designed campaigns and employee rosters to align coverage with forecasted demands during COVID-19 period.
Associate Business Manager
Simplilearn Solutions India Pvt Ltd
08.2018 - 10.2019
- Achieved sales goals and generated $50K revenue boost through adept product knowledge and effective customer relationship management.
- Maintained consistently high ASP and ensured top profitability across all four teams by meticulously evaluating costs against market price points.
- Doubled lead funnel size by implementing new processes for sales and account management teams, including pitch deck creation, pipeline development, and diversified lead generation techniques such as Email campaigns, LinkedIn outreach, Social Media Ads, and Cold Calling.
- Spearheaded adoption of CRM software within organization to improve tracking of prospects throughout sales process. Increased adherence by 30% in first two months.
- Handled customer relations issues, enabling quick resolution, and client satisfaction to increase repeat and referral business.
Business Development Manager
SMCI Pvt Ltd
04.2017 - 07.2018
- Leveraged industry events to network with potential clients, generating significant brand exposure and driving new business acquisition efforts.
- Compiled and analyzed data to determine approaches to improve performance and lower cost.
- Monitored market trends and competitor activities to identify areas of potential opportunity.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Demonstrated strong organizational and time management skills while managing multiple projects
Senior Sales Executive
Edusys Services Pvt Ltd
06.2015 - 03.2017
- Prospected leads, scheduled meetings and converted targets into customers at 15% rate.
- Leveraged strong negotiation skills to maximize profit margins while maintaining exceptional customer service standards with 50 key accounts.
- Researched sales opportunities and possible leads to exceed sales goals and increase profits in USA and Europe Region.
- Improved and relaunched Authorized Training Partner pitch deck to highlight key benefits to target customers.
- Contributed to building repeat referral partner plan, which became cornerstone of business strategy in FY 16-17.
- Developed customized proposals that addressed specific client needs, ultimately securing their commitment and loyalty.
Sales Team Lead
Samsung Electronics India Ltd
04.2014 - 05.2015
- Surpassed Football World Sales 2014 quarterly targets by 25% through ongoing performance monitoring and providing constructive feedback to team members.
- Recruited, trained, and supervised Samsung Product Consultants at 30 dealer points across Odisha effectively.
- Ensured in-store visual standards by arranging window and interior displays according to merchandising guidelines.
- Conducted in-store meetings and product training sessions to enhance understanding of product features among team members and dealers.
- Introduced innovative incentive programs to boost team motivation and drive exceptional sales performance during FY14-15 Festival sales.
- Implemented streamlined reporting procedures to enhance efficiency in tracking team performance metrics against established goals.
Education
MBA - Finance And Marketing
KIIT University
Bhubaneswar 05.2012 - 05.2014
Skills
Sales and Business Process Improvement
Business Development
P&L Ownership
Cross-Functional Collaboration
Vendor Management
Product positioning
Key Account Management
Team Management
Cross-Functional Collaboration
Sales and Business Process Improvement
Accomplishments
- Demonstrated quick career progression. Promoted from Assistant Sales Specialist L3 to L4 (12/2021 - 05/2022) - A.in- Amazon Food.
- Awarded with MAD Award Q4'20 for Identifying gaps in existing CRM and Owned the CRM change management process for the program- (10/2020 - 01/2021) - Amazon.in - AM Team.
- Best Lead Generation (01/2016 - 03/2016) - Edusys Services Pvt Ltd.
Certification
AI Integrated MS Office - Skill Nation
Interests
Target shooting
Backpacking
Timeline
Assistant Brand Manager
Amazon.in
12.2022 - 11.2023
Assistant Sales Specialist- Amazon Food
Amazon.in
12.2021 - 12.2022
Assistant Manager- AM Team
Amazon.in
10.2019 - 12.2021
Associate Business Manager
Simplilearn Solutions India Pvt Ltd
08.2018 - 10.2019
Business Development Manager
SMCI Pvt Ltd
04.2017 - 07.2018
Senior Sales Executive
Edusys Services Pvt Ltd
06.2015 - 03.2017
Sales Team Lead
Samsung Electronics India Ltd
04.2014 - 05.2015
MBA - Finance And Marketing
KIIT University
05.2012 - 05.2014