Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Timeline
Generic
Dhiraj Agrrawal

Dhiraj Agrrawal

Summary

Experienced Sales and Business Development professional with a strong track record of boosting sales and expanding customer bases across diverse sectors including E-commerce, Ed-tech, Logistics, and FMCD. Seeking to leverage expertise in innovative program management, strategic planning, and effective team leadership as an Senior Business Manager at Meesho.

Overview

10
10
years of professional experience

Work History

Assistant Brand Manager

Amazon.in
12.2022 - 12.2023
  • Developed and executed joint business plans with vendors, achieving revenue growth and market share expansion objectives.
  • Successfully launched 10 new products during Prime Day and Great India Festival, collaborating with cross-functional teams.
  • Secured sponsorships totaling 2.5MM and negotiated exclusive deals for key events, aligning with marketing and category goals.
  • Conducted market research to drive product innovation, resulting in a 20% increase in N2B.
  • Directed strategic brand plans, increasing market share and brand awareness by 2-4% within subcategories.

Assistant Sales Specialist- Amazon Food

Amazon.in
12.2021 - 12.2022
  • Exceeded sales targets consistently, by scaling new merchant acquisition and launches by 4X.
  • Developed and executed GTM plans with vendors and cross-functional teams, optimizing onboarding processes.
  • Revamped merchant acquisition playbook, increasing productivity by 30% and order fulfillment by 500 bps in two quarters.
  • Negotiated favorable contracts, securing long-term partnerships with key accounts.
  • Implemented a geo-tagging app for vendor lead qualification, reducing duplicate lead generation by ~25%.

Assistant Manager- Account Management

Amazon.in
10.2019 - 12.2021
  • Led the Dormancy campaign, reactivating 10k dormant FBA sellers in FY-20-21.
  • Developed New Hire Orientation Playbook for the POD, utilizing CRM tools and LMS for enhanced training. Reduced New hire graduation timed by 2-3 weeks.
  • Identified third-party vendors for scaling merchant outreach during COVID-19, securing RFPs and conducting pilot drives.
  • Managed budgets and resources, optimizing productivity and profitability.
  • Designed campaigns and employee rosters to meet forecasted demands during COVID-19.

Associate Business Manager

Simplilearn Solutions India Pvt Ltd
08.2018 - 10.2019
  • Achieved $50K revenue boost through effective product knowledge and customer relationship management.
  • Maintained high ASP and ensured profitability across teams by evaluating costs against market benchmarks.
  • Doubled lead funnel size by implementing new sales and account management processes.
  • Spearheaded CRM adoption, increasing adherence by 30% within two months.


Business Development Manager

SMCI Pvt Ltd
04.2017 - 07.2018
  • Leveraged industry events to network with potential clients, generating significant brand exposure and driving new business acquisition efforts.
  • Compiled and analyzed data to determine approaches to improve performance and lower cost.
  • Established relationships with key decision-makers within customer's organization to promote growth and retention.
  • Demonstrated strong organizational and time management skills while managing multiple projects

Senior Sales Executive

Edusys Services Pvt Ltd
06.2015 - 03.2017
  • Achieved a 15% conversion rate by prospecting leads, scheduling meetings, and converting targets into customers.
  • Maximized profit margins and maintained exceptional customer service standards with 50 key accounts through effective negotiation skills.
  • Played a key role in developing a repeat referral partner plan, integral to the business strategy during FY 16-17.
  • Created customized proposals that secured client commitment and fostered long-term loyalty.

Sales Team Lead

Samsung Electronics India Ltd
04.2014 - 05.2015
  • Surpassed 2014 Football World Cup sales target by 25% through continuous performance monitoring and constructive team feedback.
  • Recruited, trained, and supervised Samsung Product Consultants at 30 dealer points across Odisha effectively.
  • Introduced innovative incentive programs to boost team motivation and drive exceptional sales performance during FY14-15 Festival sales.
  • Implemented streamlined reporting procedures to enhance efficiency in tracking team performance metrics against established goals.

Education

MBA - Marketing & Finance

KIIT School of Management
05.2014

Skills

  • Strategic Planning and Execution
  • Cross-functional Team Collaboration
  • Brand Management and Development
  • Stakeholder Management
  • Vendor Management
  • Team Management
  • P&L ownership
  • Data Analysis and Insights
  • Process Optimization and Scaling
  • Problem Solving and Innovation
  • Presentation and Communication Skills

Websites

Accomplishments

  • Demonstrated quick career progression. Promoted from Assistant Sales Specialist L3 to L4 (12/2021 - 05/2022) - A.in- Amazon Food.
  • Awarded with MAD Award Q4'20 for Identifying gaps in existing CRM and Owned the CRM change management process for the program- (10/2020 - 01/2021) - Amazon.in - AM Team.
  • Best Lead Generation (01/2016 - 03/2016) - Edusys Services Pvt Ltd.

Timeline

Assistant Brand Manager

Amazon.in
12.2022 - 12.2023

Assistant Sales Specialist- Amazon Food

Amazon.in
12.2021 - 12.2022

Assistant Manager- Account Management

Amazon.in
10.2019 - 12.2021

Associate Business Manager

Simplilearn Solutions India Pvt Ltd
08.2018 - 10.2019

Business Development Manager

SMCI Pvt Ltd
04.2017 - 07.2018

Senior Sales Executive

Edusys Services Pvt Ltd
06.2015 - 03.2017

Sales Team Lead

Samsung Electronics India Ltd
04.2014 - 05.2015

MBA - Marketing & Finance

KIIT School of Management

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Dhiraj Agrrawal