DHIRAJ BHAMA
Director Of Events
Jaipur,Rajasthan
Summary
Performance-oriented Sales Leader offering exceptional record of achievement over 11-year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
18
18
years of professional experience
2
2
years of post-secondary education
Work History
Director of Events
The Leela Palaces, Hotels and Resorts
Jaipur , Rajasthan
02.2025 - Current
- Developed comprehensive event proposals tailored to specific client needs, demonstrating a deep understanding of their objectives and priorities.
- Delivered memorable events that exceeded client expectations, leading to increased repeat business and referrals.
- Collaborated effectively with cross-functional teams to deliver cohesive branding across all aspects of event production.
- Consistently met and exceeded revenue goals by identifying new business opportunities and expanding the company''s client base.
Associate Director of Event - Head of Events
Hyatt Place Udyog Vihar Gurgaon
Gurgaon, haryana
09.2023 - 01.2025
- Led teams of up to 04personnel, supervising daily performance as well as training and improvement plans.
- Assisted senior leadership in managing all aspects of operations.
- Prioritized tasks and allocated resources appropriately to keep teams focused and productive.
- Assisted in organizing and overseeing assignments to drive operational excellence.
- Established team priorities, maintained schedules and monitored performance.
- Established performance goals for employees and provided feedback on methods for reaching those milestones.
- Defined clear targets and objectives and communicated to other team members.
- Evaluated employee performance and conveyed constructive feedback to improve skills.
Associate Director of Sales - Head of Events
The Imperial
New Delhi, Delhi
2022.11 - 2023.09
- Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.
- Consistently serviced accounts to maintain active contacts and continuously promote profitable offerings.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Established pricing strategies to maintain competitive pricing and maximize profits.
- Connected with prospects through trade shows, cold calling and local-area networking.
- Managed team of sales representatives, providing guidance, coaching and support.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
Associate Director of Sales
Roseate Hotels & Resorts
New Delhi
11.2020 - 11.2022
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Evaluated costs against expected market price points and set structures to achieve profit targets.
- Established ambitious sales targets, managed deployment strategies and developed go-to-market plans to capitalize on every revenue opportunity.
- Documented processes and drafted SOPs to comply with regulations and company policies.
- Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Formulated and presented innovative strategies to team members, executives and customers to build foundation for successful sales plans.
- Managed and motivated sales team to increase revenue [Number]% .
- Consistently serviced accounts to maintain active contacts and continuously promote profitable offerings.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
Sales Manager
Roseate Hotels & Resorts
New Delhi
02.2019 - 11.2020
- Researched competitors' activities and products to uncover new trends
- Developed and implemented comprehensive business strategies and sales and marketing plans that complemented overall corporate operating plan.
- Evaluated performance against goals and implemented appropriate development plans.
- Reviewed customer service agreements for terms and conditions pricing and accuracy.
- Established and cultivated solid business relationships with new or existing customers.
- Maintained ethical and positive working environment to reduce turnover and promote high retention rates.
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
Sales Centre Manager
Le Meridien
Jaipur
09.2018 - 01.2019
- Learned new skills and applied to daily tasks to improve efficiency and productivity.
- Created plans and communicated deadlines to complete projects on time.
- Drove operational improvements which resulted in savings and improved profit margins.
- Handling Team of Sales Centre for day to day operations.
- Event Closures and Detailing for events.
- Pre and post event handling.
- Establishing process for smooth function of the department and events.
- Ensuring co-ordination among all the co related departments.
Sales Manager
Roseate Hotels & Resorts
New Delhi
01.2017 - 08.2018
- Researched competitors' activities and products to uncover new trends
- Developed and implemented comprehensive business strategies and sales and marketing plans that complemented overall corporate operating plan.
- Evaluated performance against goals and implemented appropriate development plans.
- Reviewed customer service agreements for terms and conditions pricing and accuracy.
- Established and cultivated solid business relationships with new or existing customers.
- Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
Assistant Manager Sales
Vivanta by Taj
Gurgaon
08.2015 - 09.2016
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Coached sales team both collectively and individually to help each employee achieve monthly goals.
- Reviewed and analyzed operational records and reports to project sales and determine profitability.
- Assisted sales team with completing customer transactions and managing issues.
- Modeled strong negotiation skills to help team members close tough deals with lucrative clients.
- Generated sales report to help upper management make effective decisions and sales plans.
- Held meetings with director to identify techniques to overcome sales obstacles.
- Used DELPHI to keep track of sale's team performance metrics.
Events Executive
Shangri-La's Eros Hotel
New Delhi
05.2014 - 07.2015
- Built and implemented cost reduction strategies and industry best practices, reduced event expenses and streamlined planning and delivery.
- Oversaw event happenings in progress, answered guest questions, acted quickly to resolve problems.
- Researched vendors and locations, liaised between event staff and facilities and arranged teams to coordinate event setup and teardown.
- Deployed solid digital marketing expertise and enlisted event technology experts to create innovative events and programs.
- Developed and maintained year-round calendar of events.
- Managed administrative logistics of events planning.
Catering Sales Coordinator
The Leela Palace Chanakyapuri
New Delhi
10.2012 - 09.2013
- Utilized exemplary negotiation skills to obtain manufacturing service agreements and assure quality standards.
- Supervised site inspections, reported issues and escalated those that required further assistance.
- Handling Social and Corporate clients for their events
- Used OPERA to generate quotes and proposals for customers.
- Built strong relationships with clients by following up on future event leads from corporate who have done event in past.
Front Office Executive
The Leela Palace Chanakyapuri
New Delhi
04.2011 - 10.2012
- Day to day Hotel Front Office Operations
- Handled Room Controlling
- Ensuring Guest satisfaction thru anticipating their needs or requirements
- Assisting groups with Check in and Check outs
- Preparing Shift reports
- Assisting Duty Managers with Shift operations
Front Office Assistant
The Oberoi
Mumbai
12.2007 - 01.2009
- Day to day Hotel Front Office Operations
- Ensuring Guest satisfaction thru anticipating their needs or requirements
- Assisting groups with Check in and Check outs
- Preparing Shift reports
- Assisting Duty Managers with Shift operations
Education
GED -
Navy Children School
Mumbai 04.2005 - 03.2006
Diploma in Hotel And Aviation Industry - Hospitality
Air Hostess Academy, Certified By Cambridge Univer
Mumbai 06.2006 - 06.2007
Skills
- Product Knowledge
Timeline
Director of Events
The Leela Palaces, Hotels and Resorts
02.2025 - Current
Associate Director of Event - Head of Events
Hyatt Place Udyog Vihar Gurgaon
09.2023 - 01.2025
Associate Director of Sales - Head of Events
The Imperial
2022.11 - 2023.09
Associate Director of Sales
Roseate Hotels & Resorts
11.2020 - 11.2022
Sales Manager
Roseate Hotels & Resorts
02.2019 - 11.2020
Sales Centre Manager
Le Meridien
09.2018 - 01.2019
Sales Manager
Roseate Hotels & Resorts
01.2017 - 08.2018
Assistant Manager Sales
Vivanta by Taj
08.2015 - 09.2016
Events Executive
Shangri-La's Eros Hotel
05.2014 - 07.2015
Catering Sales Coordinator
The Leela Palace Chanakyapuri
10.2012 - 09.2013
Front Office Executive
The Leela Palace Chanakyapuri
04.2011 - 10.2012
Front Office Assistant
The Oberoi
12.2007 - 01.2009
Diploma in Hotel And Aviation Industry - Hospitality
Air Hostess Academy, Certified By Cambridge Univer
06.2006 - 06.2007
GED -
Navy Children School
04.2005 - 03.2006