Dhiraj Chougule
Manager - Digital Marketing
Bangalore
Summary
Proven success in developing innovative, highly measurable digital marketing programs & trainings, ensuring flawless execution using tools like Google Ads, Facebook, Real Time Bidding & Marketing Automation. Astute understanding of paid channel programs, history of improving CAC, ROAS and Revenue while minimizing costs. Successfully done paid media campaign planning & execution using Google Ads, Facebook Ads Manager & other Real Time Bidding Platforms Display, Search, Shopping & App with managed budget over monthly 5 Cr.
Overview
8
8
years of professional experience
5
5
years of post-secondary education
2
2
Certifications
Work History
Sr. Manager
Angel One ltd
Mumbai
09.2020 - Current
- Driving strategy and operative management of channels like Google, Facebook, Programmatic and Affiliate for B2C customer acquisition.
- Manage, set up, execute and analyze portfolio of paid media campaigns with goal of driving cost-effective, high quality leads while managing budget and KPI.
- Analyze the performance of the campaigns through analytical tools such as Appsflyer, GA4 and Similar Web etc.
- Manage relationship with vendors, marketing partners, and internal stakeholders.
- Weekly review and manage key marketing strategies with Google Team.
- Conduct a comprehensive analysis of competitors and provide valuable suggestions for improvement.
- Identified trends and insights, and optimize spend and performance based on insights
- Implementation of AI/ ML, MarTech and marketing automation to improve landing page and campaign performance.
- Manage B2B online marketing efforts and SEO initiatives to grow authorized person network.
- Keep abreast with industry and market trends and best practices.
- Creating and presenting PowerPoint presentations and conducting data analysis.
Google Ads Specialist
Medlife Wellness Pvt Ltd
Bangalore
08.2019 - 05.2020
- Responsible for scaling eCommerce business for Medlife.com in various Verticals
- Responsible for making Digital Marketing Strategy for User Acquisition
- Monitoring Campaign effectiveness and tracking digital channel KPIs using Google Analytics, Adobe, Clever Tap & Appsflyer
- Responsible for meeting ROI goals & scaling performance at budgets ranging up to 2.5 Cr INR per month
- Optimize landing page's and make necessary changes to improve user experience
- Manage & Maintaining Google merchant center feeds as per Google algorithm with Catalog team
- Manage & Optimize Shopping, UAC, Search & Display Campaigns
- Daily analysis Marketing report for individual account performance
- Research and analysis Competitors Strategy and Planning
- Data Analysis to get better insights and overall account Performance
- Managing Pharma, OTC and Lab Business Verticals.
Senior Executive
Ethinos Digital Marketing Pvt Ltd
11.2018 - 07.2019
- Managing Paid Media on Google Ads, Facebook, and LinkedIn
- Working with Insurance, Pharmacy, eCommerce and Health care related clients
- Making Strategy and creating media plan for clients
- Campaign Optimization and deep analysis account health
- Creating and managing Search, Display and Shopping Campaigns on Google and Bing
- Creating and Managing Social Media Campaigns over Facebook and LinkedIn
- Creating Weekly and monthly performance report
- Co-ordinate with client and discuss account performance and strategy.
Assistant Manager
Xebec Communications Pvt Ltd
05.2017 - 10.2018
- Creating and managing search, display and shopping Campaigns
- Keyword research for search campaign using google keyword planner tool
- Optimizing campaigns on daily basis
- Optimizing landing pages for paid campaigns
- Optimizing, reviewing campaigns and take necessary action to improve performance
- Making strategy on campaign execution
- Analyses site traffic overview and goal completion with using Google analytics
- Co-ordinate with client and discuss account performance and strategy.
- Creating monthly and weekly performance report.
SEO Analyst
Starsun Technology Pvt Ltd
09.2014 - 02.2017
- Detailed evolution of client’s website
- Handling day-to-day search engine marketing (SEM) campaigns
- Creating & managing adwords PPC search ads for client’s
- Keyword research for SEO & PPC ads using google keyword planner
- Optimizing landing pages for PPC ads
- Creating & managing facebook ads for client’s
- Managing social media interaction
- Making strategies for On-Page and Off-Page optimization
- Reviewing traffic report using google analytics
- Creating weekly report of clients.
Education
MBA - IT
Pune University
Pune 06.2013 - 01.2015
Bachelor of Computer Applications -
JNU
01.2010 - 01.2013
Skills
Efficient in organizing projects across multiple teams
Certification
Google Ads Certified.
Keep Learning
Keep learning the new tools and technologies in line with the current market trends.
Timeline
Sr. Manager
Angel One ltd
09.2020 - Current
Google Ads Specialist
Medlife Wellness Pvt Ltd
08.2019 - 05.2020
Senior Executive
Ethinos Digital Marketing Pvt Ltd
11.2018 - 07.2019
Assistant Manager
Xebec Communications Pvt Ltd
05.2017 - 10.2018
SEO Analyst
Starsun Technology Pvt Ltd
09.2014 - 02.2017
MBA - IT
Pune University
06.2013 - 01.2015
Bachelor of Computer Applications -
JNU
01.2010 - 01.2013
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