Dhiraj Chougule
Manager - Digital Marketing
Bangalore
Summary
Proven success in developing innovative, highly measurable digital marketing programs & trainings, ensuring flawless execution using tools like Google Ads, Facebook, Real Time Bidding & Marketing Automation. Astute understanding of paid channel programs, history of improving CAC, ROAS and Revenue while minimizing costs. Successfully done paid media campaign planning & execution using Google Ads, Facebook Ads Manager & other Real Time Bidding Platforms Display, Search, Shopping & App with managed budget over monthly 5 Cr.
Overview
8
8
years of professional experience
5
5
years of post-secondary education
2
2
Certifications
Work History
Sr. Manager
Angel One ltd
Mumbai
09.2020 - Current
- Driving strategy and operative management of channels like Google, Facebook, Programmatic and Affiliate for B2C customer acquisition.
- Manage, set up, execute and analyze portfolio of paid media campaigns with goal of driving cost-effective, high quality leads while managing budget and KPI.
- Analyze the performance of the campaigns through analytical tools such as Appsflyer, GA4 and Similar Web etc.
- Manage relationship with vendors, marketing partners, and internal stakeholders.
- Weekly review and manage key marketing strategies with Google Team.
- Conduct a comprehensive analysis of competitors and provide valuable suggestions for improvement.
- Identified trends and insights, and optimize spend and performance based on insights
- Implementation of AI/ ML, MarTech and marketing automation to improve landing page and campaign performance.
- Manage B2B online marketing efforts and SEO initiatives to grow authorized person network.
- Keep abreast with industry and market trends and best practices.
- Creating and presenting PowerPoint presentations and conducting data analysis.
Google Ads Specialist
Medlife Wellness Pvt Ltd
Bangalore
08.2019 - 05.2020
- Responsible for scaling eCommerce business for Medlife.com in various Verticals
- Responsible for making Digital Marketing Strategy for User Acquisition
- Monitoring Campaign effectiveness and tracking digital channel KPIs using Google Analytics, Adobe, Clever Tap & Appsflyer
- Responsible for meeting ROI goals & scaling performance at budgets ranging up to 2.5 Cr INR per month
- Optimize landing page's and make necessary changes to improve user experience
- Manage & Maintaining Google merchant center feeds as per Google algorithm with Catalog team
- Manage & Optimize Shopping, UAC, Search & Display Campaigns
- Daily analysis Marketing report for individual account performance
- Research and analysis Competitors Strategy and Planning
- Data Analysis to get better insights and overall account Performance
- Managing Pharma, OTC and Lab Business Verticals.
Senior Executive
Ethinos Digital Marketing Pvt Ltd
11.2018 - 07.2019
- Managing Paid Media on Google Ads, Facebook, and LinkedIn
- Working with Insurance, Pharmacy, eCommerce and Health care related clients
- Making Strategy and creating media plan for clients
- Campaign Optimization and deep analysis account health
- Creating and managing Search, Display and Shopping Campaigns on Google and Bing
- Creating and Managing Social Media Campaigns over Facebook and LinkedIn
- Creating Weekly and monthly performance report
- Co-ordinate with client and discuss account performance and strategy.
Assistant Manager
Xebec Communications Pvt Ltd
05.2017 - 10.2018
- Creating and managing search, display and shopping Campaigns
- Keyword research for search campaign using google keyword planner tool
- Optimizing campaigns on daily basis
- Optimizing landing pages for paid campaigns
- Optimizing, reviewing campaigns and take necessary action to improve performance
- Making strategy on campaign execution
- Analyses site traffic overview and goal completion with using Google analytics
- Co-ordinate with client and discuss account performance and strategy.
- Creating monthly and weekly performance report.
SEO Analyst
Starsun Technology Pvt Ltd
09.2014 - 02.2017
- Detailed evolution of client’s website
- Handling day-to-day search engine marketing (SEM) campaigns
- Creating & managing adwords PPC search ads for client’s
- Keyword research for SEO & PPC ads using google keyword planner
- Optimizing landing pages for PPC ads
- Creating & managing facebook ads for client’s
- Managing social media interaction
- Making strategies for On-Page and Off-Page optimization
- Reviewing traffic report using google analytics
- Creating weekly report of clients.
Education
MBA - IT
Pune University
Pune 06.2013 - 01.2015
Bachelor of Computer Applications -
JNU
01.2010 - 01.2013
Skills
Efficient in organizing projects across multiple teams
Skilled in implementing digital marketing campaigns
Performance Marketing strategic planning
SEO/SEM Programmatic & Retention
Certification
Google Ads Certified.
Keep Learning
Keep learning the new tools and technologies in line with the current market trends.
Timeline
Sr. Manager
Angel One ltd
09.2020 - Current
Google Ads Specialist
Medlife Wellness Pvt Ltd
08.2019 - 05.2020
Senior Executive
Ethinos Digital Marketing Pvt Ltd
11.2018 - 07.2019
Assistant Manager
Xebec Communications Pvt Ltd
05.2017 - 10.2018
SEO Analyst
Starsun Technology Pvt Ltd
09.2014 - 02.2017
MBA - IT
Pune University
06.2013 - 01.2015
Bachelor of Computer Applications -
JNU
01.2010 - 01.2013