Dhiraj Puthran
Assistant Manager Sales - E-Commerce
Navi Mumbai
Summary
Dedicated and results-driven E-Commerce Assistant Manager with over 10 years of hands-on experience in the dynamic realm of Sales & Marketing within the E-Commerce sector. Proficient in managing various facets including Listing & Pricing Management, FBA, Seller Flex, Vendor Central Management, and Advertising across diverse online marketplaces. Known for a keen eye for detail and a proactive approach, consistently exceeding targets through strategic planning and effective execution. Ready to leverage expertise to drive growth and enhance operational efficiency within the team.
Overview
12
12
years of professional experience
Work History
E-Commerce Assistant Manager
Indo Count Industries LTD
Mumbai
10.2022 - Current
- Manage & Assist Online operations for Bedsheets, Comforters, Dohars etc under Indo Count Industries in Home Décor Category on all leading Indian Marketplaces and Home Website
- Listing Hygiene, managed product listings, ensuring accurate descriptions, pricing, and images for enhanced customer experience.
- Conducted market research on competitor offerings, adjusting pricing strategy as needed to remain competitive in the industry.
- Making sure proper Listing material is provided and uploaded for individual marketplace
- Co-ordination with Agency for development and marketing for Home Website in terms of Listing & Marketing materials for Social Media postings. Coordinated promotional campaigns, driving brand awareness and increasing sales revenue on marketplaces
- Analyzing and preparing and reports to understand sales trend for the brand, making strategies to bridge the gap
- Coordinating for campaign material, A+ Content from marketing department for usage on the marketplaces and other digital channels and adapt changes in the campaign material depending on local marketplace requirements
- Assisting in making campaigns more return effective by working on reports on regular basis, tracking spends and modifying campaigns so gain maximum returns on spend.
E-Commerce Assistant Manager
Brandzstorm India Marketing PVT LTD
07.2021 - 06.2022
- Streamline the online operations and contribute towards accelerating growth for Giordano, Gio Collection and sub brands in Watches Category
- Content Management, analysing partner channels in terms of brand visibility and product listing, creating plans for improvement and monitoring execution
- Coordinating with agency for product photoshoot and videos as per the requirement as when we have new launches
- Team Management, overseeing the work of team members – prioritizing tasks, key goal setting & organizing weekly team meeting
- Coordinating campaign material from marketing department for usage on the marketplaces and other digital channels and adapt changes in the campaign material depending on local marketplace requirements
- Handling multi-warehousing, setting up FBA,FA, DF & Seller Flex models on Amazon & Flipkart
- Preparing & maintaining Target vs Achieved reports on regular basis
- Coordinate with AMS team to maintain ACOS and achieving maximum ROAS.
Business Development Manager
Utility House Ltd.
09.2018 - 09.2020
- Responsible for sales of Energy & Gas contracts to UK based companies through cold-calls, Email campaign
- Responsible for entire sales cycle right from converting lead into a sale, Getting the contract papers signed from the client, Retaining the client at the end of the contract and ensure that the contracts are renewed
- Maintain huge database and making timely follow ups with the client to understand their needs and convert the lead into a sale
- Generating new clients through Market research, Cold calling and references
- Achieve Monthly and Annual sales target.
Freelance Property Consultant
05.2018 - 03.2020
- Assist and guide to market/buy real property to possible buyers/sellers
- Prepare necessary paperwork (Sale/Rent Agreements, Contracts, and Leases etc.)
- Negotiating with property owners/Builders on behalf of a client to reach a favorable bargain
- Maintaining database of commercial and residential properties available on the property market
- Maintain and update listings of available properties on E-Commerce platforms (OLX, 99 Acers etc.)
E-Commerce Manager
Conquest Lifestyle PVT LTD
01.2016 - 01.2018
- Sole responsible for planning online product for the company
- Managing and operating content and product information for the online marketplaces
- Successfully start of each brand with multiple Online portal for Killer & Lawman Pg3 Watches
- Driving online marketplaces to increase brand/store exposure and generate traffic
- Managing activation and merchandising of products for the marketplaces
- Assuring quality of new content and functionality for online marketplaces in India
- Managed existing client relationships for recurring business and high level of customer satisfaction
- Inventory Planning and Management by making sure timely replenishment of inventory in Warehouse & fulfilment centres to maintain the fill rate
- Buying/Sourcing & product development
- Securing Purchase Deals - acquiring goods at favourable prices
- Comparing prices of goods from different suppliers, analyzing sales patterns and inventory levels of existing stock, and staying up-to-date on market changes that can affect the supply and prices of goods
- Visited Hong Kong vendors in May-2017, for the inspection of the orders placed by the organisation
- Attended Hong Kong watch & Clock Fair 2017 – Hong Kong; to gather new designs, information and get contacts of potential suppliers, Watch Makers and designers.
E-Commerce Manager
Brandzstorm India Marketing PVT LTD
05.2013 - 12.2015
- Sole responsible for Key Account Management for online sales with multiple online partners
- Follow up with warehouse for proper packaging, invoicing and delivering of bulk PO’s for Outright Buying
- Processing marketplace orders and follow up’s with dispatch team
- End to End warehouse and last mile development
- Product portfolio & Content Management
- Responsible for the development and performance of the online business working with key people within the organization as well as external 3rd party agencies working to aggressive growth targets on an annual basis.
Team Leader
A Connexion
10.2011 - 12.2012
- Handling a Team of 20 CSE’s
- Keeping proper record of leads generated by CSE’s and making sure they achieved the given target in the given time period
- Sending reports of leads generated to seniors and clients on daily and weekly basis
- Hiring & Training new upcoming centers/executives and maintaining MIS reports.
Education
Diploma in Marketing Management -
TyB.com. – ITMS-Open University (Distance Learning)
H.S.C in Commerce - undefined
Mumbai University – DPVN College
S.S.C - undefined
Maharashtra State Board – Vidya Bhavan High School
Skills
Product Listing
Online Advertising
Competitor Analysis
New Business Development
Operations Management
Sales Tracking
Timeline
E-Commerce Assistant Manager
Indo Count Industries LTD
10.2022 - Current
E-Commerce Assistant Manager
Brandzstorm India Marketing PVT LTD
07.2021 - 06.2022
Business Development Manager
Utility House Ltd.
09.2018 - 09.2020
Freelance Property Consultant
05.2018 - 03.2020
E-Commerce Manager
Conquest Lifestyle PVT LTD
01.2016 - 01.2018
E-Commerce Manager
Brandzstorm India Marketing PVT LTD
05.2013 - 12.2015
Team Leader
A Connexion
10.2011 - 12.2012
Diploma in Marketing Management -
TyB.com. – ITMS-Open University (Distance Learning)
H.S.C in Commerce - undefined
Mumbai University – DPVN College
S.S.C - undefined
Maharashtra State Board – Vidya Bhavan High School