Dhiraj Shetty
Mumbai
Summary
Category Manager with a strong track record in driving profitability and margin growth through strategic e-commerce initiatives. Expertise in developing robust vendor partnerships and executing successful negotiations. Proficient in market analysis to enhance client outcomes and adapt to evolving market trends.
Overview
13
13
years of professional experience
Work History
Category Manager
Naaptol.com
01.2012 - 10.2020
- Introduced new product categories to diversify offerings and meet growing customer demand.
- Forged strategic alliances with brands and resellers to boost sales of the Readers offer model.
- Monitored sales, profits, and product performance to ensure healthy margins for assigned categories.
- Designed promotional campaigns to enhance the Readers offer's contribution to overall sales.
- Managed product pricing, strategies, and inventory to drive sales and profit growth.
- Planned seasonal promotions and managed merchandising calendars for optimal market impact.
- Facilitated vendor introductions to new business opportunities in e-commerce and broadcast sectors.
- Negotiated supplier contracts to maximize profitability and maintain strong vendor relationships.
Assistant Manager
Future Value Retail India Limited- Future Group (Big Bazaar)
10.2007 - 06.2011
- Projects:
- Business Operations:-
- “Depot” & “Foto Depot”- Depot is the books, music, stationery & toys retailing format of future group which has a presence across all the major Future groups formats such as Big Bazaar, Pantaloons & Centrals and also operates out of 10 Stand alone stores across the country. Foto Depot is an innovative format of future group which deals into retailing services such as photo printing & personalized gifting services. Foto Depot presently has 5 stand alone stores and 27 cut-in stores inside FG formats. Depot Foto depot put together contribute to annualized turnover of 120 crores.
- Spearheading pan-India expansion of Depot & Foto Depot standalone stores and cut-ins inside Big Bazaars and inside other future group formats.
- Handling pan-India Backend Operations of all Foto Depot stores.
- Handling all the expansion related activities including projects execution as per concept requirement and synchronization of support functions such as HR, IT, SCM, & category to ensure store-roll out timelines.
- Store staff recruitment, training and team management.
- Driving top lines and achievement of ABP targets.
- Driving foot fall, conversion and ticket size.
- Driving profitability of standalone stores business.
- Building customer database for development & execution of customer loyalty
- Execution of marketing promos.
- Setting processes with the category teams for stocks replenishments and maintaining optimum stock levels.
- Shrinkage control.
- Category management:
- 1. Assortment Planning
- Evaluating Assortment for every Merchandize Category at product level with respect to
- Weekly Sales Target(Qty & Value)
- Stock Cover
- Minimum Bin Quantity(MBQ)
- Promotion & Net Margins
- 2. ARS (Auto Replenishment System)
- Fixing Target qty & Re-order level based on Assortment Plan for each SKU.
- Monitoring ARS fill rates and regulating ARS based on immediate business needs.
- Monitoring Warehouse MBQ to ensure optimum fill rates for all stores
- 3. Sales Analysis
- Daily & Weekly Review of following Key Performance Indicators:
- ABP Achievement for Sales & Net Margin
- Current v/s Last Week sales (Qty & Value both) – WOW growth
- Current v/s Last Year sales (Qty & Value both) – YOY growth
- Stock Cover at Stores & WHS for each Merchandise Category
- 4. Inventory Control
- Maintaining Optimal Stock Cover
- Liquidation of Old Stock
- 5. Co-ordination with
- Buying Team
- Planned Dispatches for the season
- Marketing Team
- Offers advertisement across various mediums
- Special product specific campaigns
- Visual Merchandizing
- Section Headers
- Product Signage’s in the section
- Internal Communication across all Stores
- Competencies- Business Operations, Store Rollouts, Category Management
Education
Masters in Management Studies - Marketing
St Francis Institute of Management & Research
Mumbai01.2007
Bachelors of Commerce -
Bhavans College
Mumbai01.2004
Skills
- Category and vendor management
- Sales analysis and planning
- Inventory control
- Relationship building
- Cross-functional collaboration
- Team leadership
- Problem solving
- Effective communication
- Product management
- Process development
Languages
English, Hindi, Marathi
References
Could be provided on request.
Personal Details
- Date of Birth: 10th May 1983.
- Marital Status: Married
Residential Address
- Indradarshan Bldg No 12
- Flat no 503-504, Phase-2
- Opposite Tarapore Garden, Andheri(W)
- Oshiwara, Mumbai-53
Languages
English
First Language
Hindi
Beginner
A1
Marathi
Beginner
A1
Timeline
Category Manager
Naaptol.com
01.2012 - 10.2020
Assistant Manager
Future Value Retail India Limited- Future Group (Big Bazaar)
10.2007 - 06.2011
Masters in Management Studies - Marketing
St Francis Institute of Management & Research
Bachelors of Commerce -
Bhavans College
Similar Profiles
Aniket TatkareAniket Tatkare
Manager at Thyrocare TechnologiesManager at Thyrocare Technologies
Navmita Das NandiNavmita Das Nandi
AVP Employee Engagement - Reward and Recognition at HSBCAVP Employee Engagement - Reward and Recognition at HSBC
Prerana JadhavPrerana Jadhav
Software Development Senior Analyst at AccentureSoftware Development Senior Analyst at Accenture
Akshay MuthalAkshay Muthal
Video Editor at Mobile Media Pvt LtdVideo Editor at Mobile Media Pvt Ltd
Mykhailo NahirniakMykhailo Nahirniak
Category Manager at Full Compass Systems Ltd.Category Manager at Full Compass Systems Ltd.