DHIRAJ AGRAWAL

A dynamic and flexible individual with a robust ability to analyze market dynamics and competitive landscapes through a variety of research methodologies for uncovering insights that drive business growth. Actively looking for a position within a respected firm to maximize the impact of my skills, expertise, and experiences for the company's progress. I am committed and detail-oriented and driven by a passion for solving intricate problems through innovative approaches. Eagerly seeking a challenging role to contribute my skills and upskill at the same time.

• Research project with Vufora (A B2B event management software provider), Identified the gaps in the digital marketing space by conducting primary research and provided suggestions that improved product visibility and conversions Project with Congruent Solutions for increasing the brand awareness for a B2B service company in the US retirement industry, Used design thinking approach to understand the consumer persona and derived strategies that would help target Tier 1 Company through digital platforms.
• Developed 'Brand Strategy Blueprint' and 'Marketing Communication Plan' Created new product ideas: Sack Strip and V Sutra. The Focus area was on building brand identity, brand positioning, brand architecture, creative media strategy, launching ad film, social media marketing, and guerilla marketing.

• Secured 2nd position in Social Immersion Program at JAGSoM for coming up with ideas on "UN - Quality Education"
• Published research paper on "Digital Marketing in a cost-effective way for a start-up" in the Asian Journal of Management Cases
• Runner-up team of the events - 1.Management Expo2.International Management Day Expo during UG