Dhiraj Sood
Delhi
Summary
Senior Business Leader | 34+ Years | Asia-Pacific | Commercial Transformation & Sustainable Profitable Growth Dhiraj is a dynamic and results-driven commercial leader with over three decades of experience in transforming businesses across a wide spectrum — from maintenance welding ,printing & traceability, industrial automation, to molecular diagnostics solutions He has led high-performing teams and scaled businesses across India, South Asia, Southeast Asia, Japan, Korea, and Australia, with proven impact in sectors including FMCG, Pharma, Food & Beverage, Automotive, Packaging, Core sectors, and Public Health. In his most recent roles, he led: Videojet $50M Ind. printing portfolio, and Cepheid $100M diagnostics portfolio, with 400+/200+ associates across Sales, Service ,Product, Marketing, Operations, Legal, Medical Strategy, and Government Affairs. His 17-year journey at Danaher, deeply embedded in the Danaher Business System (DBS), has honed his capabilities in Commercial Execution, fueling his passion for consulting in the areas of commercial excellence, leadership development, and sustainable growth strategies.
Overview
34
34
years of professional experience
Work History
Founder & Principal Consultant
gembaIQ
06.2025 - Current
- Company Overview: gembaIQ is a unique Business Consultancy group helping businesses achieve profitable, sustainable growth by turning Gemba insights into actionable strategies and commercially sound execution.
- At gembaIQ, we help organizations unlock enduring, profitable growth by grounding strategy in the realities of the frontline—the Gemba. Our consultancy blends deep operational insight with commercial rigor to craft strategies that are not only visionary but executable.
- We believe that sustainable transformation begins where the work happens. By tapping into real-world data, team perspectives, and market signals at the Gemba, we build actionable strategies that drive value across the enterprise. Our approach integrates lean thinking, people-driven change, and sharp commercial execution to ensure growth is both scalable and resilient.
- Whether you're streamlining operations, launching a new initiative, or pivoting for the future, gembaIQ equips you with the intelligence, tools, and momentum to lead with clarity and deliver results that last.
General Manager - South Asia - CEPHEID/ Director In Cepheid India Board
Danaher Corporation
07.2022 - 06.2025
- Cepheid are the World leaders in Molecular Diagnostics Healthcare space including TB, Virology, Respiratory, Cancer and HAI . As a GM I am responsible for a P&L of $100 Mn business Portfolio in the South Asia Region including India, Bangladesh, Nepal, Srilanka and Maldives. We also have manufacturing in India and are the leading partners in National TB eradication program in South Asia. Leading a team of over 200+ associates across the functions like commercial, marketing , service, operations, finance ,HR, legal, govt affairs and medical affairs.
Danaher Business System Leader - APAC - CEPHEID
Danaher Corporation
01.2022 - 07.2022
- Responsible to partner with APAC Business leaders to devise Strategy for growth and facilitate the adoption and execution of DBS Tools and practices in the region. Led the DBS fundamentals implementation for growth in India , Australia and SEA.
Managing Director
Videojet Technologies India(Pvt.) Ltd.
06.2017 - 12.2021
- Leading a high performing American Commercial organisation in India and South Asia with P&L responsibility for $ 50 Mn business in Danaher Group. Danaher Corporation is a globally diversified conglomerate with its headquarters in Washington, D.C., United States. Danaher is ranked 162nd on the 2018 Fortune 500 list . Responsible for the team of 400+ associates in India and 3 Channel Partners in South Asia. Honored to receive Global Award for Building People, Team and Organisation consecutively for 2017 & 2018 . Led Videojet India to achieve Highest revenue % growth in the World in 2018. Primarily deals into industry verticals of Food, Beverage, Pharmaceutical, Personal Healthcare, Cosmetics, Packaging OEMs, Electronics, Automobile.
Product Director - Asia (Excluding Greater China)
Videojet Technologies
01.2015 - 05.2017
- Managed and executed Product Strategy in terms of development , Pricing & Positioning to deliver High double digit growth in Equipment business of $ 55 Mn in India , South East Asia, Japan & Korea, in 2 years . Launched 5 New Product lines in 3 different technologies in the Market. Part of the Global team to draw 5 year Product Development Road Map across all technologies. Primarily addressing the industry verticals like Food, Beverage, Pharmaceutical, Packaging OEMs, Personal Healthcare, Cosmetics, Electronics, Automobile .
Director - Sales (India, Srilanka, Bangladesh & Nepal)
Videojet Technologies
04.2013 - 12.2014
- Led a team of 120+ Sales Professionals and 3 Channel partners to drive Equipment Sales of $ 20 Mn in India and South Asia. Successfully achieved a growth of 17% with targeted margins.. Introduced the concept of Sales Force Initiative and Funnel management through SFDC . Worked on Sales Productivity enhancement of 25% through Value Selling techniques .
Country Manager - CIJ ( Sales & Service)
Videojet Technologies
10.2011 - 04.2013
- Managed the Sales & Service Business of $ 25 Mn for Highest revenue contributing Contiguous InkJet technology . Successfully achieved a CAGR growth of 20% + in two years . Implemented concept of co-ordination platform involving Sales & Service team to offer best solutions in the market . Established Standard Work concept of Tele Lead Generation in collaboration between Sales and Marketing team to enhance opportunity creation. Introduced Power Hour concept for Sales Engineer lead generation activity.
Sr. Zonal Manager
Videojet Technologies
06.2008 - 09.2011
- Managed Sales & Service business of $ 5Mn in North Zone covering 7 states in North India, leading a team of 25 Sales and 40 Service professionals . Administrative responsibility of Zonal HR, accounts and Logistics operations Led the team to achieve revenue growth of more than 45% in 2009 and 35% in 2010 , with CAGR growth of 25%+ in 4 years.
Regional Manager
KONE Corporation
10.2006 - 06.2008
- Managed the Sales & Installation business of $ 6 Mn . Led the team of 10 Sales professionals , 40 Service professional and 80 technicians. Responsible for the territory covering states of UP, Uttrakhand, Rajasthan & Haryana in North India. Promoted to Regional Manager within 1 year of joining.. Distinguished efforts towards achieving a compounded revenue growth of 40% + in 18 months of operation.
Business Development Manager
SMC
04.2004 - 11.2006
- :Managed business development and Marketing across the industrial verticals of Food , Pharma , Printing & Packaging , leading a team of 10 Marketing professionals. Achieved growth of 30% + on INR 10 crore business , in two years thorough Advertising, Product Demonstrations, Seminars, Exhibitions and Product Launches for brand promotion. Partnered with Managing Director to execute the MIS to the Head Quarter in Japan
Area Manager
ADOR FONTECH LTD
05.2003 - 04.2004
- Led 2 teams of Sales Engineers headed by Territory Managers and a network of 19 stockists/direct sales to achieve a business of over INR 5 crores.
Training Executive-Sales
Larsen & Toubro
04.2001 - 05.2003
- Responsible for Welding Equipment & Consumables Sales training, product launches, sales promotion activities like seminars, technical meets, customer mailers and market surveys
Area Sales Manager
Larsen & Toubro
04.1996 - 04.2001
- Led a team of 7 Sales Engineers to sell Welding electrodes & Equipments, in various locations
Sales Engineer
Larsen & Toubro
02.1993 - 04.1996
- Responsible for frontline selling of Welding electrodes and equipments with specified sales targets and defined geographical area. Achieved 120%+ targets for 2 years consecutively 1994/1995
Assistant Sales Engineer
Toshniwal Industries Pvt. Ltd.
06.1991 - 02.1993
Education
CORe: Credential of Readiness - undefined
Harvard Business School Executive Education
01.2014
PGCBM - Business Administration and Management, General
XLRI Jamshedpur
01.2005
B.E - Mechanical Engineering
National Institute of Technology Rourkela
01.1990
10+2 - CBSE, PCM, English
Mayo College, Ajmer
01.1985
Skills
- Value Selling
- Collaborative Problem Solving
- Strategic Thinking
Timeline
Founder & Principal Consultant
gembaIQ
06.2025 - Current
General Manager - South Asia - CEPHEID/ Director In Cepheid India Board
Danaher Corporation
07.2022 - 06.2025
Danaher Business System Leader - APAC - CEPHEID
Danaher Corporation
01.2022 - 07.2022
Managing Director
Videojet Technologies India(Pvt.) Ltd.
06.2017 - 12.2021
Product Director - Asia (Excluding Greater China)
Videojet Technologies
01.2015 - 05.2017
Director - Sales (India, Srilanka, Bangladesh & Nepal)
Videojet Technologies
04.2013 - 12.2014
Country Manager - CIJ ( Sales & Service)
Videojet Technologies
10.2011 - 04.2013
Sr. Zonal Manager
Videojet Technologies
06.2008 - 09.2011
Regional Manager
KONE Corporation
10.2006 - 06.2008
Business Development Manager
SMC
04.2004 - 11.2006
Area Manager
ADOR FONTECH LTD
05.2003 - 04.2004
Training Executive-Sales
Larsen & Toubro
04.2001 - 05.2003
Area Sales Manager
Larsen & Toubro
04.1996 - 04.2001
Sales Engineer
Larsen & Toubro
02.1993 - 04.1996
Assistant Sales Engineer
Toshniwal Industries Pvt. Ltd.
06.1991 - 02.1993
CORe: Credential of Readiness - undefined
Harvard Business School Executive Education
PGCBM - Business Administration and Management, General
XLRI Jamshedpur
B.E - Mechanical Engineering
National Institute of Technology Rourkela
10+2 - CBSE, PCM, English
Mayo College, Ajmer