Dhriti Gupta

Email marketing professional equipped to drive impactful campaigns and optimize engagement strategies. Skilled in crafting compelling content, analyzing performance metrics, and utilizing automation tools. Strong focus on team collaboration and adaptability to changing needs, ensuring consistent and reliable results. Known for creative problem-solving and strategic thinking to achieve business goals.

• Boosted click-through rates by incorporating compelling calls-to-action and visually appealing designs in emails. Increased open rates with engaging subject lines and personalized content tailored to target audiences.
• Enhanced email campaign performance by strategizing and implementing A/B testing methods. Reduced unsubscribe rates with targeted and relevant email campaigns for various customer segments. Improved overall deliverability by maintaining clean subscriber lists and monitoring bounce rates closely.
• Leveraged automation tools to streamline workflows, schedule campaigns, and maintain consistency in communication frequency across various platforms. Nurtured new leads through the customer journey by creating engaging drip campaigns tailored to various stages of the sales funnel.
• Managed campaigns for various clients that consistently exceeded sales goals. Created detailed reports of campaign metrics for stakeholders to highlight successes, areas of improvement, and recommendations for future initiatives. Distributing, Reviewing and Managing team’s performance and tasks and communicating with the vendors, clients and internal management and associated authorities
• Provided ongoing training and support to junior team members to foster growth within the organization while maintaining high-quality work standards. Spearheaded cross-functional projects involving creative teams, product managers, developers, and analytics experts to deliver high-quality email marketing initiatives on schedule.
• Acted as an internal subject matter expert on email marketing best practices, providing guidance and support to colleagues seeking assistance in this area.