Dhrubajyoti Mukherjee
Senior Digital Marketing Specialist
Kolkata,WB
Summary
Versatile digital marketing strategist with over 11 years of experience in the IT, FMCG, and fashion retail industries. Dynamic and data-driven digital marketing specialist excelling in developing effective marketing strategies. Robust expertise in SEO, Google Ads, Facebook Ads, and Microsoft Ads, supported by a strong foundation in data analytics. Customer-centric professional with a keen eye for identifying growth opportunities and implementing results-oriented marketing solutions. Thrives in problem-solving roles within digital marketing, strategy, and marketing analytics to drive business growth and elevate brand visibility.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Senior Digital Marketing Specialist
Vedant Fashions Limited
01.2021 - Current
- Led the SEO for Brand Websites (manyavar.com & twamev.com), overseeing the entire SEO spectrum from technical setup on Salesforce Commerce Cloud (SFCC) to keyword optimisation, backlink strategy and content enhancement, ensuring growth in search visibility and traffic
- Directed Google Ads campaigns focusing on Branding KPIs, including Brand Awareness and customer engagement, by crafting targeted ad strategies for Search and Performance Max
- Optimised Cost per Acquisition (CPA) while enhancing website traffic and user consideration
- Strategized Performance Marketing across platforms like Google, Meta, Criteo, and Affiliates to maximise Revenue (RoAS) on Brand Websites (manyavar.com &twamev.com)
- Executed precise segmentation for acquisition and remarketing, leveraging both tag-based audiences and Salesforce Marketing Cloud (SFMC) first-party data
- Optimised Pay-PerClick (PPC) strategies, goals, budget, bids and CPA
- Managed product catalogues within Google Merchant Centre and Meta Catalogue Manager; formulated product-oriented audience remarketing strategies
- Conducted creative performance analysis to continually refine and innovate ad creatives, driving RoAS improvements
- Led the analytics strategy for brand websites, standardising tracking frameworks and establishing user behaviour analysis through touchpoints and event tracking
- Developed analytical dashboards to scrutinise funnel performance, identify drop-offs, and strategise remarketing efforts based on channel and campaign insights
- Collaborated on Conversion Rate Optimisation (CRO), co-planning and implementing A/B testing experiments to identify key performance levers- employed data-driven methods to refine user engagement strategies and enhance conversion pathways
Digital Marketing Executive
Addon Advertising Pvt. Ltd.
04.2020 - 12.2020
- Company Overview: (Annapurna Group, Digi Pathsala)
- Enhance the Brand Visibility, Brand Awareness and Brand Activation
- Managing loyalty programs for Pan India and ensuring point updates and target achievements of program parties
- Crafted a holistic content strategy for social media, uplifting organic followers and refining website SEO to enhance visibility and engagement
- Led A/B testing initiatives for website UI/UX improvements, leveraging user event tracking to gain insights into interaction behaviours and implement actionable improvements
- Taking weekly and monthly customer feedback about work delivery and performance of team members allocated in ongoing projects
- Planned and executed Google Ads and social media advertising campaigns
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 30%
- (Annapurna Group, Digi Pathsala)
Digital Marketing Executive
Linking Earth Tech Solutions Pvt. Ltd.
03.2019 - 03.2020
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data
- Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks
- Planned and executed web, SEO, database marketing and social media advertising campaigns
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 30%
- Monitored and analyzed market and competitor metrics to inform digital marketing strategies
- Created email blast campaigns to target key customers
- Leveraged MailChimp to implement email campaigns and monitor performance
- Continually maintained and improved company's reputation and positive image in markets served
- Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation
- Drove marketing efforts by orchestrating search and shopping advertising campaigns on Google & re-targeting campaigns on Facebook
Marketing Executive - E-commerce
Mallcom India Limited
10.2015 - 02.2019
- Company Overview: (mallcom.in)
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers
- Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters
- Identified value propositions and key messages for company marketing campaigns
- Planned and executed marketing campaigns to target groups, areas & wider community
- Managed workflow between staff, coordinating documents and creative material distribution
- Maintained complete database of files, contacts and project materials
- Planned and executed events and marketing programs to increase qualified leads
- Compiled product and customer data to generate informed profit projections
- Communicated marketing strategy and campaign performance to verify alignment with corporate sales objectives
- Identified target audiences and devised campaigns to match target demographics and optimize results
- Analyzed consumer usage patterns to identify trends and target key demographics
- Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets
- Established targets for social media platforms to reflect business objectives
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs
- Identified industry benchmarks to measure success of key digital strategy areas
- Developed and implemented targeted digital strategy to improve business performance
- (mallcom.in)
SEO Executive
JR Technologies Web Pvt Ltd
07.2014 - 09.2015
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans
- Optimized social media channels and web pages to improve SEO and usability
- Leveraged tracking data to segment target audiences, trigger campaigns and personalize content
- Evaluated market trends to stay current on consumer and competitor changes
- Managed digital projects from initial concept through final implementation and live monitoring
- Implemented new strategies to improve click-through rates and conversion
- Masterminded highly successful digital strategies for various platforms to attract customer engagement
- Developed backend-tracking URLs to measure campaign results and determine ROI
- Mentored and trained teams in KPI analysis and performance evaluation using Google AdWords and Google Analytics
- Created social media content with innovative brand messaging to support new product launches
- Collected and analyzed Web metrics such as visits, time on site and page views per visit
- Created content strategies for digital media
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments
Internet Marketing Associate
Great Media Technologies Pvt Ltd
10.2012 - 03.2014
- Company Overview: (ovlg.com, DebtConsolidation)
- Collected and analyzed data to improve strategies
- Developed and implemented techniques for increasing page visits and likes
- Analyzed SEO outreach goals and presented findings to marketing director
- Managed paid search campaigns using Google and Facebook platforms
- Created and managed landing pages for products
- Created content strategies for digital media
- Collected and analyzed Web metrics such as visits, time on site and page views per visit
- Helped clients develop website portals and social media pages to promote businesses
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments
- Created customized marketing materials to increase product awareness
- Actively listened to customers, handled concerns quickly and escalated major issues to supervisor
- Worked with customers to understand needs and provide excellent service
- Maintained energy and enthusiasm in fast-paced environment
- Offered friendly and efficient service to customers, handled challenging situations with ease
- (ovlg.com, DebtConsolidation)
Education
MBA -
SIKKIM MANIPAL UNIVERSITY
01.2015
B. Tech - Electronics and Communication Engineering
NARULA INSTITUTE OF TECHNOLOGY
01.2006
Skills
- Search Engine Optimization
- Search Engine Marketing
- Digital marketing strategy
- Google Ads
- Content strategy development
- Facebook (meta) Ads
- Pay-per-click advertising
- Adobe Analytics
- Affiliate marketing
- Advanced Excel
- Google analytics expertise
- Social Media Marketing
- Conversion Rate Optimisation
Keyword research
Email marketing campaigns
Accomplishments
- Developed a comprehensive digital marketing strategy for Brand Keywords that increased website visits by 31%.
- Developed a creative digital marketing strategy that increased Mohey Brand Search Impression Share to over 15% which remained below 10% in last 3 years
- Achieved better ROAS by letting the AI optimize Performance Max campaign only for shopping by removing the audience signal for search, display, discovery etc. with the help of Google Ads editor.
- Keyword Segmentation funnel wise strategy helped achieving better ROAS in Google Search Ads
- Implementation of CPA in Google Ads helped controlling the budget from overspending.
Certification
- AI-Powered Performance Ads Certification - Google
- Google Ads Search Certification - Google
Languages
English
Hindi
Bengali
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeWork Location
On-SiteHybridImportant To Me
Career advancementWork-life balanceCompany CultureFlexible work hoursHealthcare benefitsPaid sick leavePersonal development programsPaid time offInterests
Photography
Computer Games
Timeline
Senior Digital Marketing Specialist
Vedant Fashions Limited
01.2021 - Current
Digital Marketing Executive
Addon Advertising Pvt. Ltd.
04.2020 - 12.2020
Digital Marketing Executive
Linking Earth Tech Solutions Pvt. Ltd.
03.2019 - 03.2020
Marketing Executive - E-commerce
Mallcom India Limited
10.2015 - 02.2019
SEO Executive
JR Technologies Web Pvt Ltd
07.2014 - 09.2015
Internet Marketing Associate
Great Media Technologies Pvt Ltd
10.2012 - 03.2014
B. Tech - Electronics and Communication Engineering
NARULA INSTITUTE OF TECHNOLOGY
- AI-Powered Performance Ads Certification - Google
- Google Ads Search Certification - Google
MBA -
SIKKIM MANIPAL UNIVERSITY
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