Golf
Dhruv Chatterjee
Area Sales Manager-HoReCa
Ahmedabad
Summary
Driven Area Sales Manager with 12+ years of experience in management capacity and strong competitive sales drive, adaptability and perseverance. Well-honed listening skills and problem-solving attitude to uncover needs and overcome objections to close sales and achieve goals within multiple assigned territories. Successfully motivates and develops sales teams in results-driven and customer-focused environments with positive attitude towards achievement.
Overview
12
12
years of professional experience
4
4
years of post-secondary education
6
6
Languages
Work History
Area Sales Manager
Adani Wilmar Ltd.
AHMEDABAD
09.2022 - Current
- Increased Sales by 88% from 225 MT in FY 22-23 to 1866 MT in FY 23-24(Till Date)
- Reported sales activity, generated sales quotations, and proposals and maintained customer contact database to achieve sales objectives and quota.
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
- Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
- Exceeded targets by building, directing, and motivating high-performing sales team.
- Built lasting relationships with clients through outstanding customer service interactions.
- Accompanied sales reps in field for ride-alongs to teach, observe and work one-on-one.
- Prepared sales presentations for clients showing success and credibility of products.
- Led sales region to increase sales and boost team morale.
- Collaborated with clients and distributors to promote new products.
- Led targeted training programs to educate staff on product benefits and service capabilities.
- Hired, mentored and motivated sales professionals to service customer accounts and target metrics.
- Modeled strong negotiation skills to help team members close tough deals with lucrative clients.
- Introduced cost-saving initiatives to reduce losses and increase profit margin.
- Developed and implemented key account strategies and programs to optimize revenue contribution and return on investment.
Marketing Manager
Phoenix Mills India Ltd
AHMEDABAD
05.2022 - 09.2022
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Utilized market trends and target audience statistics to effectively and appropriately market the upcoming property.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Assistant Manager-Regional Motherhub Operations
Flipkart
AHMEDABAD
01.2021 - 02.2022
- Helped with planning schedules and delegating assignments to meet coverage and service demands.
- Mentored team members to enhance professional development and accountability in workplace.
- Created employee schedules to align coverage with forecasted demands.
- Increased employee performance and job satisfaction to strengthen retention and engagement.
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Trained personnel in equipment maintenance and enforced participation in exercises focused on developing key skills.
- Launched quality assurance practices for each phase of development
Entrepreneur
85 Degrees Celsius
Ahmedabad
09.2019 - 12.2020
- Determined business plan, mission statement, and vision.
- Performed statistical analyses to gather data for operational and forecast team needs.
- Launched new menu items successfully through comprehensive planning, strategy and research.
- Negotiated supplier contracts to secure competitive pricing for materials and services.
- Brought in consistent revenue with sharp marketing tactics, promoting business expansion and diversification of offerings.
- Identified target customer segments through in-depth research, building tactical marketing strategies.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Monitored daily cash discrepancies, inventory shrinkage and drive-off.
- Interacted well with customers to build connections and nurture relationships.
- Reduced financial inconsistencies while assessing and verifying billing invoices and expense reports.
Deputy Manager of Marketing
Adani Realty-The Belvedere Golf & Country Club Pvt. Ltd
AHMEDABAD
06.2015 - 01.2019
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Identified and evaluated new technologies and add-on applications to improve and optimize marketing team efforts.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Performed market segmentations, targeting and positioning for each product line.
- Worked with graphic designers and writers to establish theme and tone for content.
- Continually maintained and improved company's reputation and positive image in markets served.
- Devised content strategy to effectively engage target audiences.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Improved website visibility through development and implementation of SEO strategies.
- Wrote and distributed press releases to increase brand visibility.
Senior Demonstration Specialist and Store In-charge
Bose Corporation India Pvt. Ltd
06.2011 - 04.2015
- Introduced to the field of Lifestyle and High-Value retail when joined as the Retail Trainee
- Product training and understanding including technical know-how
- Introduction of concept selling to discerning customers
- Generating Need & Demand
- Driving sales while strictly adhering to the set international SOPs
- Being instrumental in organizing various events to introducing the brand to the yet untapped but potent market
- Setting targets on monthly, quarterly and annual basis and driving sales towards their achievement
- Complete sales cycle including: Lead generation, qualify lead & discovery meeting, opportunity analysis, solution design & presentation, Negotiation & Closing
- Supporting metropolitan stores of Mumbai and Bangalore on deputation for cross-territorial exchange program in enhancing sales
- As a Demonstration Specialist, was placed on deputation for supporting sales at New Delhi stores
- Mapping territories, hence developing sales strategies for HNIs and UHNIs
- Instrumental in opening new stores across the state of Gujarat (Vadodara and Surat) and new high value metropolitan stores at Mumbai (Kemps Corner) and New Delhi (Khan Market)
- Servicing existing customers in order to convert them into my brand ambassadors, hence my brand advocates
- Deriving sales through referrals of existing customers
- Cross divisional exposure in designing and commissioning of end-to-end customized solutions
- Identifying and collaborating with major corporates for driving sales in bulk.
Education
B.Sc. - Hotel & Hospitality Administration
Institute of Hotel Management & Catering Technology
Ahmedabad 04.2007 - 05.2011
French
Alliance Française
Ahmedabad 07.2007 - 07.2007
Skills
Concurrent exposure to sales & applied marketingRisk Assessment & Control Brand & Image ManagementTeam Building & Management Need Assessment & Solution Provision
Territory Management
Sales team supervision
Closing strategies
Relationship building
New Business Development
Sales presentations
Extensive personal network
B to B sales
Coaching and mentoring
Solution selling
Business development and planning
Direct sales
Accomplished manager
Interests
Reading
Music
Timeline
Area Sales Manager
Adani Wilmar Ltd.
09.2022 - Current
Marketing Manager
Phoenix Mills India Ltd
05.2022 - 09.2022
Assistant Manager-Regional Motherhub Operations
Flipkart
01.2021 - 02.2022
Entrepreneur
85 Degrees Celsius
09.2019 - 12.2020
Deputy Manager of Marketing
Adani Realty-The Belvedere Golf & Country Club Pvt. Ltd
06.2015 - 01.2019
Senior Demonstration Specialist and Store In-charge
Bose Corporation India Pvt. Ltd
06.2011 - 04.2015
French
Alliance Française
07.2007 - 07.2007
B.Sc. - Hotel & Hospitality Administration
Institute of Hotel Management & Catering Technology
04.2007 - 05.2011