Dhruv Chawra

Responsible for driving competitive growth (Market Share) and top line (Revenues) for HUL's Beauty and Personal care categories (BPC) on Myntra, having yearly revenues of ~INR 500 crs.

Identified new opportunities for growth by introducing newer formats within the existing portfolio and establishing newer categories to cater to the evolving needs of the shoppers.

Understanding store thumbprint and pivoted the 'on app' media strategy based on the shopper journey on the platform (Search, Display, Off-Platform) to achieve higher conversions and better ROI.

Closely collaborated with the customer during their biggest events by leveraging our vast portfolio, thereby helping customer in bringing traffic/new users onto the platform.

Co-partnered with the customer in all the editions of 'Lakme Fashion Week' by activating 360-degree campaigns for new/exclusive launches in the makeup category.

Working closely with the category teams, supply chain teams, finance, and other cross-functional teams (internal and external) for bringing synergies in operations, resulting in unlocking more levers for growth.

Responsible for end to end execution & mix deployment in market across channels of India's largest and most penetrated skin care brand Glow & Lovely, formerly Fair & Lovely.

Planned and deployed the biggest relaunch of the brand in the decade in 2019. Crafted an exciting selling story for the ~ 1500 HUL sales force PAN India, resulting in the highest growth for the brand in 2019 (9% Top Line growth ahead of 5-year CAGR).

Deployed WIMI strategy (Winning in Many India's) for the 2 key JTBDs: 1) Recruiting New Users through 9gm sachet. 2) Upgrading sachet users to tube format. The 15g tube penetration doubled at an All-India level in 2019.

Market development in rural through Dealer boards deployment, Wall paintings, Fairs & Haat activation resulting in highest ever rural penetration for the brand. Built & Drove the winning consumer insight of sun as an aggressor and relevance of Glow & Lovely as the better solution than proxies to protect skin.

Responsible for brand building activities of Lipton Green tea an INR 200crs turnover brand.

Deployed at scale Home-to-Home model for green tea business from scratch for generating new trials on the brand.

Landed complex network of 50 SKU's with the new packaging basis consumer study in a time bound manner by working closely with multiple cross functional teams.

Streamlining supply led issues through better demand projection across key HUL depots.

Working closely with the cross functional teams by enabling production in smaller batches and developed a courier led logistics model for improving end availability of green tea stocks.

Responsible for launching "Typhoo" green tea in India - An iconic British Green tea brand acquired by Apeejay Tea

Crafted a winning 6P strategy for the brand by understanding consumer needs & demand spaces for a niche category growing exponentially

Planning & implementing consumer/trade promotions, cross promotional activities for generating consumer demand, brand awareness & increase trials across all formats.

Launching an effective brand focused communication strategies for Retail & HORECA segments, working closely with the creative agency for ensuring timely deliverables of the branding collateral's.

Planning & execution of premium luxury events in top metros thereby providing an ideal platform for a niche brand like Typhoo to interact with its premium TG audience.

Developing and implementing marketing plans (ATL & BTL) with a mandate to drive footfalls & revenues for Big Bazaar stores across India.

Formulating yearly marketing budget, planning & allocation basis geographies/business target nuances and taking brand teams feedback before rolling out any campaign.

End-to-End planning & execution of campaigns through the use of effective media mix within the given budget with a focus on overall campaign ROI.

New store launch marketing plans, understanding different geographies/demographics, developing & marketing collateral's & creating hype through media for smooth launch of the store.