Summary
Overview
Work History
Skills
Certification
Education
Accomplishments
Timeline
Hi, I’m

Dhruv Chopra

Product Marketing Lead
Gurgaon
Dhruv Chopra

Summary

Dhruv has over 8 years of cross-functional experience as a Product Marketing Lead, specializing in go-to-market strategy, market research, digital marketing, content creation, project management, and marketing campaign management. He is working with ZS to enhance their marketing initiatives for their platform, ZAIDYN — a cloud-based analytics platform that helps life sciences companies uncover the real value of vast data.


Overview

9
years of professional experience
5
Certificates

Work History

ZS Associates

Product marketing lead
04.2019 - Current

Job overview

  • Responsible for creating and implementing marketing strategies with focus on accelerating deals, retaining clients, improving digital and product marketing programs, developing the brand and thought leadership, planning content strategy, and enhancing performance marketing efforts.
    Define product positioning and underlying messages for ZAIDYN by ZS, a cloud-based platform, ensuring customers and internal sales teams understand product value and differentiation.
    Provide guidance and facilitate conversations with partners and area leads worldwide (USA, Europe, and Asia-Pacific) to ensure marketing objectives align with strategic business goals.
    Create customer marketing plans that target the needs and want of users by analyzing their personas and buyer's journey.
    Lead the global product launch and develop market strategies to increase adoption by working closely with the business, product management, and analytics teams in both the US and India.
    Design and deploy marketing campaigns to generate awareness and demand by selecting the right digital channels and content types (video, blogs, webinars, infographics, and advertisements) to reach the target audience.
    Define and implement different strategies to target big and emerging pharmaceutical audiences across geographies.
    Generate diverse resources to bolster the sales process, including product videos, concise articles, informative presentations, product demonstrations, compelling case studies, comprehensive playbooks, and impactful conferences.
    Create personalized dashboards to provide regular reports and share performance updates on different projects with relevant stakeholders.
    Partner with web, editorial, design team, events, advertising network, publishers, vendors, and PR team to execute the tactics in the marketing plan.
    Demonstrated leadership skills in managing projects from concept to completion.

MapmyIndia

Assistant product marketing manager
04.2019 - 04.2019

Job overview

  • Engage with customers/prospects and stakeholders regularly to understand business needs & challenges, and requirement elicitation and streamlining processes
  • Formulated Pricing Strategy for the Map APIs based on the extensive competition bench-marking & analysis
  • Conceptualize the GTM strategy for Map APIs which included complete upgradation of website, Email-
  • Marketing, creation of thought leadership pieces & case studies
  • Competitive analysis and market research to revamp UI/UX for better customer experience of Move App (navigation application)
  • Understand the product features and technologies in the context of the market needs and translate technical capabilities into market-relevant benefits

Optimus Information
Noida

Software Engineer
12.2013 - 03.2016

Job overview

  • Analyzed proposed technical solutions based on customer requirements.
  • Delivered unit-tested systems within customer-prescribed timeframes.
  • Tested methodology with writing and execution of test plans, debugging and testing scripts and tools.
  • Identified and documented project changes with proactive budget oversight.
  • Collaborated with management, internal and development partners regarding software application design status and project progress.
  • Collaborated with clients to define solution requirements.
  • Reviewed project specifications and designed technology solutions that met or exceeded performance expectations.
  • Worked with software development and testing team members to design and develop robust solutions to meet client requirements for functionality, scalability, and performance.

Skills

Marketing campaigns

undefined

Certification

Forrester Mastering Portfolio Marketing Certification

Education

Great Lakes Institute of Management

MBA from Marketing & Analytics

Chitkara School of Engineering & Technology

B.Tech from Electronics & Communication

University Overview

GPA: 7.17/10

Accomplishments

  • Wow’em Award” for outstanding performance in using marketing for deeper client engagements at ZS

Timeline

Forrester Mastering Portfolio Marketing Certification
04-2022
280 Group Optimal Product Management and Product Marketing Certification
12-2021
AIPMM Product Marketing Manager Certification
12-2021
Google AdWords Certification
12-2021
Forrester B2B Marketing Certification
08-2021

Product marketing lead

ZS Associates
04.2019 - Current

Assistant product marketing manager

MapmyIndia
04.2019 - 04.2019

Software Engineer

Optimus Information
12.2013 - 03.2016

Great Lakes Institute of Management

MBA from Marketing & Analytics
04.2017

Chitkara School of Engineering & Technology

B.Tech from Electronics & Communication
04.2013

Similar Profiles

CREATE PROFILE
Dhruv ChopraProduct Marketing Lead