Hi, I’m
Dhruv Chopra
Product Marketing Lead
Gurgaon
Summary
Dhruv has over 8 years of cross-functional experience as a Product Marketing Lead, specializing in go-to-market strategy, market research, digital marketing, content creation, project management, and marketing campaign management. He is working with ZS to enhance their marketing initiatives for their platform, ZAIDYN — a cloud-based analytics platform that helps life sciences companies uncover the real value of vast data.
Overview
9
years of professional experience
5
Certificates
Work History
ZS Associates
Product marketing lead
04.2019 - Current
Job overview
- Responsible for creating and implementing marketing strategies with focus on accelerating deals, retaining clients, improving digital and product marketing programs, developing the brand and thought leadership, planning content strategy, and enhancing performance marketing efforts.
Define product positioning and underlying messages for ZAIDYN by ZS, a cloud-based platform, ensuring customers and internal sales teams understand product value and differentiation.
Provide guidance and facilitate conversations with partners and area leads worldwide (USA, Europe, and Asia-Pacific) to ensure marketing objectives align with strategic business goals.
Create customer marketing plans that target the needs and want of users by analyzing their personas and buyer's journey.
Lead the global product launch and develop market strategies to increase adoption by working closely with the business, product management, and analytics teams in both the US and India.
Design and deploy marketing campaigns to generate awareness and demand by selecting the right digital channels and content types (video, blogs, webinars, infographics, and advertisements) to reach the target audience.
Define and implement different strategies to target big and emerging pharmaceutical audiences across geographies.
Generate diverse resources to bolster the sales process, including product videos, concise articles, informative presentations, product demonstrations, compelling case studies, comprehensive playbooks, and impactful conferences.
Create personalized dashboards to provide regular reports and share performance updates on different projects with relevant stakeholders.
Partner with web, editorial, design team, events, advertising network, publishers, vendors, and PR team to execute the tactics in the marketing plan.
Demonstrated leadership skills in managing projects from concept to completion.
MapmyIndia
Assistant product marketing manager
04.2019 - 04.2019
Job overview
- Engage with customers/prospects and stakeholders regularly to understand business needs & challenges, and requirement elicitation and streamlining processes
- Formulated Pricing Strategy for the Map APIs based on the extensive competition bench-marking & analysis
- Conceptualize the GTM strategy for Map APIs which included complete upgradation of website, Email-
- Marketing, creation of thought leadership pieces & case studies
- Competitive analysis and market research to revamp UI/UX for better customer experience of Move App (navigation application)
- Understand the product features and technologies in the context of the market needs and translate technical capabilities into market-relevant benefits
Optimus Information Noida
Software Engineer
12.2013 - 03.2016
Job overview
- Analyzed proposed technical solutions based on customer requirements.
- Delivered unit-tested systems within customer-prescribed timeframes.
- Tested methodology with writing and execution of test plans, debugging and testing scripts and tools.
- Identified and documented project changes with proactive budget oversight.
- Collaborated with management, internal and development partners regarding software application design status and project progress.
- Collaborated with clients to define solution requirements.
- Reviewed project specifications and designed technology solutions that met or exceeded performance expectations.
- Worked with software development and testing team members to design and develop robust solutions to meet client requirements for functionality, scalability, and performance.
Skills
Marketing campaigns
Marketing analytics & reporting
Marketing strategy
Product positioning
Content Strategy
Stakeholder management
Lead generation strategies
Digital marketing campaigns
Certification
Forrester Mastering Portfolio Marketing Certification
Education
Great Lakes Institute of Management
MBA from Marketing & Analytics
Chitkara School of Engineering & Technology
B.Tech from Electronics &
Communication
University Overview
GPA: 7.17/10
Accomplishments
- Wow’em Award” for outstanding performance in using marketing for deeper client engagements at ZS
Timeline
Forrester Mastering Portfolio Marketing Certification
04-2022
280 Group Optimal Product Management and Product Marketing Certification
12-2021
AIPMM Product Marketing Manager Certification
12-2021
Google AdWords Certification
12-2021
Forrester B2B Marketing Certification
08-2021
Product marketing lead
ZS Associates
04.2019 - Current
Assistant product marketing manager
MapmyIndia
04.2019 - 04.2019
Software Engineer
Optimus Information
12.2013 - 03.2016
Great Lakes Institute of Management
MBA from Marketing & Analytics
04.2017
Chitkara School of Engineering & Technology
B.Tech from Electronics &
Communication
04.2013