Summary
Overview
Work History
Education
Skills
Awards
Awards and Certifications
Timeline
Generic

DHRUV DUNEJA

Business Development Representative
New Delhi

Summary

Dynamic and result driven Business Development Representative with 3 years of experience in the ad-tech industry. Demonstrated proficiency in managing inbound leads, creating tactical outreach campaigns, and promoting company expansion through creative advertising solutions. Adept at utilizing cutting-edge tools and technologies to identify new business prospects, cultivate enduring customer connections, and assist sales teams in hitting revenue goals.

Overview

6
6
years of professional experience
3
3
years of post-secondary education

Work History

Business Development Representative

PubMatic
07.2023 - Current
  • Driving revenue by acting as the first point of contact for all the inquiries received on the 'Contact Us' form, vetting and nurturing the leads and subsequently passing it to the regional sales team influencing opportunities worth $1 Million since January 2024.
  • Conducted market research to identify new business opportunities and target areas for expansion through strategic networking, attendance at industry events, and comprehensive market analysis.
  • Actively worked on team's outbound efforts, identified and researched key contacts within the target accounts utilizing variety of tools and technology. Generated more than 1000 contacts for over 250 target accounts.
  • Implemented CRM systems to streamline sales processes, enhancing team efficiency and productivity. Used SalesForce to handle current portfolio and prospective leads.
  • Launching outreach email campaigns targeting publishers, agencies and brands specifically tailored for company's Advertising Solutions related to Commerce Media, Mobile App, CTV & OLV and Advertiser Solutions.
  • Engaging with high-value prospects on LinkedIn and conducting in-person meetings to provide insights into the company's diverse advertising solutions.
  • Trained and mentored junior sales representatives, fostering a supportive team environment and facilitating professional growth.

Associate Consultant UA

One Engine Media Works
09.2022 - 06.2023
  • Responsible for identifying and researching potential clients and new business opportunities working with Sales head on creating TAM.
  • Negotiated contracts with clients, ensuring mutually beneficial terms were agreed upon. Some of my major closures being Betway(UK), BetVictor(UK), Easycash(ID), LightInTheBox(CH), Zaimer(RU), IQ Options(CY) KFC(RU) bwin (EU) and many more
  • Duties include developing compelling proposals and presentations that showcase the agency's advertising services to prospective clients. Serving as a primary liaison between clients and internal teams to ensure seamless communication and service delivery.
  • Analyzing and reporting the performance of the agency's business development efforts. Working on various MMPs like Appsflyer, Adjust and Branch to track the performance.

Partner

Zeliant Retail Services
10.2019 - 05.2022
  • Managing all offline (B2B) sales by establishing proper contact with various Distributors and Retailers.
  • Day-to-day handling of all social media channels such as Facebook and Instagram and adapt content to suit different channels. Also, created the company's website on WordPress.
  • Managing all of the E-commerce platforms. Running advertisement campaigns on Amazon and Flipkart with the ROI of 14.4
  • Responsible for planning, designing, and building brand communication & content strategy. Conducting regular market research, brand audit, competitor analysis, and work on industry insights
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, return-on-investment and profit-loss projections

Education

PGP - Digital Marketing

Imarticus Learning
Delhi, India
04.2022 - 06.2022

Bachelor of Arts - Management And Marketing of Insurance

College of Vocational Studies, Delhi University
Delhi, India
05.2016 - 05.2019

Skills

  • Business Development

  • Programmatic Advertising

  • CRM & Salesforce Expertise

  • Email Marketing

  • Market Research

  • Advertising sales

  • Lead generation

  • Prospective client outreach

Awards

Team work and Collaboration Award, PubMatic, 2024

Awards and Certifications

  • Team Work and Collaboration Award | PubMatic
  • Programmatic Media Buying | LinkedIn
  • Complete Programmatic Advertising Course | Udemy


Timeline

Business Development Representative

PubMatic
07.2023 - Current

Associate Consultant UA

One Engine Media Works
09.2022 - 06.2023

PGP - Digital Marketing

Imarticus Learning
04.2022 - 06.2022

Partner

Zeliant Retail Services
10.2019 - 05.2022

Bachelor of Arts - Management And Marketing of Insurance

College of Vocational Studies, Delhi University
05.2016 - 05.2019

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DHRUV DUNEJABusiness Development Representative